Garuda - Garba Rujukan Digital

PENDAMPINGAN SEKOLAH MENUJU TANGGUH BENCANA SEKOLAH DASAR NEGERI DI KECAMATAN KRIAN KABUPATEN SIDOARJO JAWA TIMUR Mochammad Arfani; Ulul Albab; Kristyan Dwijosusilo; Priyanto; Agustiawan Djoko Baruno; Sri Kamariyah; Victor MTL Tobing; Anita Asnawi
Jurnal Pengabdian kepada Masyarakat Nusantara Vol. 4 No. 2 (2023): Jurnal Pengabdian kepada Masyarakat Nusantara (JPkMN)
Publisher : Cv. Utility Project Solution

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55338/jpkmn.v4i2.1028

Pengabdian kepada masyarakat di perguruan tinggi merupakan kegiatan sivitas akademika dalam mengamalkan dan membudayakan ilmu, pengetahuan, teknologi untuk memajukan kesejahteraan umum dan mencerdaskan kehidupan bangsa seperti yang dijelaskan dalam Undang-Undang Nomor 12 Tahun 2012 Tentang Pendidikan Tinggi. Pengabdian kepada masyarakat di lingkungan Universitas Dr. Soetomo sebagaimana Statuta Universitas Dr. Soetomo Tahun 2019, didefinisikan bahwa Kegiatan Pengabdian Masyarakat adalah kegiatan dosen dan mahasiswa yang memanfaatkan dan mengamalkan ilmu pengetahuan dan teknologi untuk memajukan kesejahteraan masyarakat dan mencerdaskan kehidupan bangsa. Pengabdian kepada masyarakat ini khususnya kepada siswa dan siswi di sekolah dasar negeri di kecamatan Krian Kabupaten Sidoarjo dalam bidang sekolah tangguh bencana seperti penanganan banjir, Sosialisasi dengan menampilkan animasi tentang banjir dan sampah, penyuluhan penanganan kebakaran pada siswa, pembuatan biopori untuk pencegahan banjir di sekolah, menanam pohon untuk mengantisipasi terjadinya banjir, inarisk, poster Mitigasi bencana, papan nama evakuasi, pembenahan wifi sekolah, disaster action card, modul kebencanaan.

Pengaruh Penggunaan TikTok Marketing dan Kepercayaan Konsumen terhadap Peningkatan Brand Awareness Produk UMKM Keripik Tempe Ngawi Sudarso Sudarso; Liling Listyawati; Anita Asnawi; Fedianty Augustinah
Journal of Business Economics and Management | E-ISSN : 3063-8968 Vol. 2 No. 2 (2025): Oktober - Desember
Publisher : GLOBAL SCIENTS PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar

Penelitian ini dimaksudkan untuk mengkaji dampak strategi pemasaran TikTok serta tingkat kepercayaan konsumen dalam meningkatkan kesadaran merek produk UMKM Keripik Tempe Ngawi. Evolusi platform media sosial, terutama TikTok, menciptakan kesempatan strategis bagi pelaku UMKM untuk mengekspansi jangkauan promosi dan membangun pengenalan merek dengan lebih optimal. Kepercayaan konsumen juga berperan esensial dalam mengkonsolidasikan memori dan identifikasi merek dalam persepsi konsumen. Riset ini menerapkan metodologi kuantitatif melalui teknik survei. Informasi dikumpulkan dengan menyebarkan kuesioner kepada 96 partisipan yang mengenal atau telah mengobservasi produk UMKM Keripik Tempe Ngawi via platform TikTok. Teknik analisis data mencakup pengujian validitas, reliabilitas, pengujian asumsi klasik, analisis regresi linier berganda, uji t, uji F, dan koefisien determinasi (R²) menggunakan perangkat lunak SPSS. Temuan riset mengindikasikan bahwa strategi pemasaran TikTok memiliki dampak positif signifikan terhadap peningkatan kesadaran merek. Tingkat kepercayaan konsumen juga terbukti memberikan pengaruh positif signifikan terhadap kesadaran merek. Secara simultan, strategi pemasaran TikTok dan tingkat kepercayaan konsumen memberikan pengaruh signifikan terhadap peningkatan kesadaran merek produk UMKM Keripik Tempe Ngawi. Nilai koefisien determinasi memperlihatkan bahwa mayoritas variasi kesadaran merek dapat diterangkan oleh kedua variabel tersebut. Riset ini menyimpulkan bahwa optimalisasi strategi pemasaran TikTok yang dibarengi dengan pengembangan kepercayaan konsumen merupakan kombinasi krusial bagi UMKM dalam meningkatkan kesadaran merek dan kompetitivitas produk di era digital.

The Influence The Influence of Digital Marketing and Electronic Word of Mouth (E-Wom) With Brand Image Mediation on Purchase Decisions at Fore Surabaya Muhammad Efendi Ibrahim; Liling Listyawati; Anita Asnawi; Galuh Ajeng Ayuningtiyas
International Journal of Management, Accounting & Finance (KBIJMAF) Vol. 3 No. 1 (2026): January: International Journal of Management, Accounting & Finance (KBIJMAF)
Publisher : LPPM STIE Kasih Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70142/kbijmaf.v3i1.389

This study is intended to investigate the impact of Digital Marketing and Electronic Word of Mouth (e-WOM) on Purchase Decisions, with Brand Image as a mediating variable in Fore Coffee consumers in Surabaya. This study applied a quantitative approach through causal methods, involving 100 respondents who had made transactions at Fore Coffee Sulawesi Street. The data was analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) with the help of SmartPLS 4 software. The findings of the study show that Digital Marketing and e-WOM have a positive and significant effect on Brand Image and Purchase Decisions. Brand image also has a significant influence on Purchase Decisions. In addition, Brand Image has proven to be a partial mediator, so Digital Marketing and e-WOM continue to have a direct influence, but the effect increases when through Brand Image. The research model produced an R² value of 0.671, which indicates good explanatory ability of the model. Overall, this study emphasizes that strengthening digital marketing strategies, managing e-WOM, and building a consistent brand image is very important in improving consumer purchasing decisions of Fore Coffee.

Analyzing the Digital Entrepreneurship Academy of Ministry of Communication and Information Surabaya in Pamekasan Sandika Rhamadona; Siska Sufa; Meithiana Indrasari; Garry Brumadyadisty; Anita Asnawi
International Journal of Health, Economics, and Social Sciences (IJHESS) Vol. 6 No. 1: January 2024 - International Journal of Health, Economics, and Social Sciences (IJHESS
Publisher : Universitas Muhammadiyah Palu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56338/ijhess.v6i1.4491

The Digital Talent Scholarship (DTS) program by the Ministry of Communication and Information Technology (Kominfo) aims to enhance the skills and competencies of Indonesian human resources in the digital field. One such program is the Digital Entrepreneurship Academy (DEA) program, which trains individuals to accelerate the growth of digital technology in entrepreneurship. This study aims to understand the DEA Program training in Pamekasan Regency, conducted by BPSDMP Kominfo Surabaya, and its benefits. The qualitative research method used is interviews, observation, documentation, and literature studies. Results show that almost 100% of participants in the DEA program experienced success in business development through networking both offline and online. The study concludes that progress has been significant in the DEA Program training, particularly during the COVID-19 pandemic, which has shifted many activities from conventional to digital, including entrepreneurial activities. Monitoring is necessary to ensure the program's resources, expected outputs, and constraints. The research aims to provide an overview and study of digital entrepreneurship by the government to the community.

The Influence The Influence Of Leadership Style And Work Environment On Employee Job Satisfaction At PT Meroke Remains Jaya Rezha Mahendra; Anita Asnawi; Damajanti Sri Lestari
Asia Pacific Journal of Business Economics and Technology Vol. 6 No. 03 (2026): June-July
Publisher : Cita Konsultindo Research Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.98765/apjbet.v6i03.347

This study aims to analyze the contributions of Leadership Style (X1) and Work Environment (X2) to Employee Job Satisfaction (Y) at PT Meroke Tetap Jaya, both individually and simultaneously. Employing a quantitative causal-associative approach, the sample size was determined using Cochran's formula, resulting in 96 employee respondents selected via proportionate stratified random sampling. Primary data were collected using a Likert-scale questionnaire. Multiple linear regression analysis yielded the model Y = 0.236 + 0.311X1 + 0.317X2. Partial tests (t-tests) showed a calculated t-value of 6.800 (p=0.000 < 0.05) for Leadership Style and 3.262 (p=0.002 < 0.05) for Work Environment, indicating that both independent variables have a positive and significant effect on job satisfaction. The simultaneous test (F-test) resulted in a calculated F-value of 83.580 (p=0.000 < 0.05), confirming that leadership and work environment collectively have a significant impact on employee job satisfaction. An Adjusted R-Square value of 0.635 indicates that 63.5% of the variation in job satisfaction can be explained by these two independent variables, while the remaining 36.5% is influenced by variables outside the scope of this study.

The Influence The Influence Of Leadership Style And Work Environment On Employee Job Satisfaction At PT Meroke Remains Jaya Rezha Mahendra; Anita Asnawi; Damajanti Sri Lestari
Asia Pacific Journal of Business Economics and Technology Vol. 6 No. 03 (2026): June-July
Publisher : Cita Konsultindo Research Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.98765/apjbet.v6i03.347

This study aims to analyze the contributions of Leadership Style (X1) and Work Environment (X2) to Employee Job Satisfaction (Y) at PT Meroke Tetap Jaya, both individually and simultaneously. Employing a quantitative causal-associative approach, the sample size was determined using Cochran's formula, resulting in 96 employee respondents selected via proportionate stratified random sampling. Primary data were collected using a Likert-scale questionnaire. Multiple linear regression analysis yielded the model Y = 0.236 + 0.311X1 + 0.317X2. Partial tests (t-tests) showed a calculated t-value of 6.800 (p=0.000 < 0.05) for Leadership Style and 3.262 (p=0.002 < 0.05) for Work Environment, indicating that both independent variables have a positive and significant effect on job satisfaction. The simultaneous test (F-test) resulted in a calculated F-value of 83.580 (p=0.000 < 0.05), confirming that leadership and work environment collectively have a significant impact on employee job satisfaction. An Adjusted R-Square value of 0.635 indicates that 63.5% of the variation in job satisfaction can be explained by these two independent variables, while the remaining 36.5% is influenced by variables outside the scope of this study.

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