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All Journal GLORY Jurnal Ekonomi dan Ilmu Sosial
Hanif .
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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THE INFLUENCE OF BANKING AND TOP MANAGEMENT SUPPORT ON CUSTOMER LOYALTY THROUGH GREEN SUSTAINABILITY AS MODERATING VARIABLE: A SYSTEMATIC LITERATUR REVIEW Nabila Maharani; Muhammad Iqbal Fassa; Femei Purnamasari; Hanif .; Moh Mukri
GLORY Jurnal Ekonomi dan Ilmu Sosial Vol 7 No 3 (2026): GLORY Jurnal Ekonomi dan Ilmu Sosial
Publisher : Universitas Nusa Cendana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70581/glory.v7i3.28427

Abstract

The increasing global demand for sustainable business practices is driving banking institutions to rethink how they build and maintain relationships with customers. This study was designed to examine the extent to which Green Banking Initiatives and Top Management Support contribute to the formation of Customer Loyalty, by positioning Green Sustainability as a moderating variable. Using a Systematic Literature Review (SLR) approach, 35 reputable international journals published between 2019 and 2026 were systematically reviewed to understand how green banking strategies have evolved and how they shape customer behavior. Research findings indicate that Green Banking Initiatives—including green product development, digitalization of banking services, and transparency in environmental reporting—have been proven to strengthen customer trust and foster sustainable loyalty. Meanwhile, Top Management Support has been identified as a key determinant in driving organizational change: without concrete commitment from top leadership, green initiatives often remain mere policy statements that are not grounded in daily operational practices. Green Sustainability, as a moderating variable, has been shown to play a significant role, either strengthening or weakening the link between green banking initiatives and customer loyalty, depending on how seriously an institution internalizes environmental commitments into its business governance. Based on these findings, this study encourages banking practitioners to integrate sustainability values ​​comprehensively into product design and service approaches, while also proposing to regulators to immediately formulate uniform green banking metric standards to support more objective and measurable performance evaluations. Keywords : Green Banking Initiatives, Top Management Support, Customer Loyalty, Green Sustainability, Systematic Literature Review.
PERAN GREEN BANKING, GREEN INVESTMENT DAN GREEN INNOVATION TERHADAP GREEN SUSTAINABILITY DENGAN REGULATORY PRESSURE SEBAGAI VARIABEL MODERASI: SYSTEMATIC LITERATURE REVIEW Vika Ayunda; Muhammad Iqbal Fasa; Heni Verawati; Hanif .; Moh Mukri
GLORY Jurnal Ekonomi dan Ilmu Sosial Vol 7 No 3 (2026): GLORY Jurnal Ekonomi dan Ilmu Sosial
Publisher : Universitas Nusa Cendana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70581/glory.v7i3.28433

Abstract

Riset ini mengkaji kontribusi Green Banking, Green Investment, dan Green Innovation dalam mendukung capaian Green Sustainability, dengan memposisikan Regulatory Pressure sebagai variabel moderasi. Menggunakan metode Systematic Literature Review (SLR) berbasis panduan PRISMA 2020, pengumpulan data bersumber dari artikel-artikel ilmiah di Google Scholar dengan batas waktu terbitan antara tahun 2021 hingga 2025. Hasil telaah pustaka mengonfirmasi bahwa penerapan green banking mampu mendorong efisiensi kerja dan mendongkrak reputasi lembaga keuangan melalui skema pembiayaan hijau. Sementara itu, investasi hijau (green investment) berdampak positif pada kinerja keberlanjutan lewat pendanaan sektor energi bersih. Di sisi lain, inovasi hijau (green innovation) berperan menekan kerusakan ekologi melalui pembaruan sistem dan proses operasional yang ramah lingkungan. Studi literatur ini juga membuktikan bahwa tekanan regulasi dari pemerintah bertindak sebagai pendorong yang memperkuat pengaruh ketiga aspek tersebut terhadap keberlanjutan. Kesimpulannya, transisi menuju ekonomi hijau global yang ideal membutuhkan integrasi kuat antara kebijakan perbankan, arus modal, pembaruan teknologi, serta ketegasan payung hukum. Kata Kunci : Green Banking, Green Investment, Green Innovation, Green Sustainability, Regulatory Pressure, Systematic Literature Review
ROLE GREEN FINANCING, GREEN FINTECH, AND GREEN INNOVATION TO GREEN CUSTOMER LOYALTY WITH MODERATIONGREEN TOP MANAGEMENT SUPPORT: SYSTEMATIC LITERATURE REVIEW Elisa Septiani; Muhammad Iqbal Phase; Rosydalina Putri; Hanif .; Moh Mukri
GLORY Jurnal Ekonomi dan Ilmu Sosial Vol 7 No 3 (2026): GLORY Jurnal Ekonomi dan Ilmu Sosial
Publisher : Universitas Nusa Cendana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70581/glory.v7i3.28568

Abstract

This study aims to analyze the role of Green Financing, Green Fintech, and Green Innovation on Green Customer Loyalty with the moderating role of Green Top Management Support through the Systematic Literature Review (SLR) approach. The study uses the PRISMA method in the process of identifying, selecting, and evaluating relevant international journal articles in the period 2015–2025. Literature sources were obtained from various academic databases using keywords related to green financing, green fintech, green innovation, green customer loyalty, and green top management support. The results of the study indicate that Green Financing contributes to increasing customer loyalty through sustainable financial products and corporate environmental commitments. Green Fintech strengthens customer loyalty through the integration of financial technology innovation with sustainability values, while Green Innovation creates added value through the development of environmentally friendly products, services, and business processes. In addition, Green Top Management Support acts as a moderating variable that strengthens the relationship between Green Financing, Green Fintech, and Green Innovation on Green Customer Loyalty. Strong top management support can ensure the implementation of green strategies is carried out consistently and authentically, thereby increasing customer trust and reducing the risk of greenwashing perceptions. This study concludes that the synergy between green financing, green technology innovation, and top management commitment is an important factor in building sustainable Green Customer Loyalty in the financial sector. Keywords : Green Financing, Green Fintech, Green Innovation, Green Customer Loyalty, Green Top Management Support, Systematic Literature Review.
Co-Authors Elisa Septiani Femei Purnamasari, Femei Heni Verawati Moh. Mukri Muhammad Iqbal Fasa Muhammad Iqbal Fassa Muhammad Iqbal Phase Nabila Maharani Rosydalina Putri Vika Ayunda