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All Journal ADI Pengabdian kepada Masyarakat Jurnal (ADIMAS Jurnal) Journal of Computer Science and Technology Application
Kgomotso Moyo
Mfinitee Incorporation
Humanities Computer Science & IT Social Sciences Other

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Empowering MSMEs Through Student-Led Digital Retail Strategies for Sustainable Development Goals Kursih Sulastriningsih; Ignatius Agus Supriyono; Mardiana Mardiana; Ardivan Avandi; Kgomotso Moyo
ADI Pengabdian Kepada Masyarakat Vol 6 No 2 (2026): ADI Pengabdian Kepada Masyarakat
Publisher : ADI Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34306/adimas.v6i2.1464

Abstract

Digital transformation in the retail sector is progressing rapidly, yet many micro, small, and medium enterprises (MSMEs) continue to face challenges in utilizing technology effectively. This study presents a student-led community empowerment model aimed at optimizing digital retail strategies while supporting the Sustainable Development Goals (SDGs). The study employed a descriptive qualitative approach complemented by quantitative observation and survey data collected from 100 respondents. Students implemented various digital initiatives, including digital branding, content management, marketplace integration, and digital payment systems in participating MSMEs. The findings indicate significant improvements in market reach, customer interaction, operational efficiency, and customer loyalty. The respondent data further support the positive impact of digital strategy implementation and highlight the role of students as mediators of knowledge transfer between academic theory and business practice. This model demonstrates that student involvement in digital retail initiatives can effectively enhance MSME performance while promoting inclusive economic growth, industrial innovation, and responsible consumption aligned with SDGs. The findings also suggest a scalable framework for sustainable community-based economic empowerment.
Smart Contract Based Data Strategy for Startup Growth in Digital Business Systems Paroli Paroli; Muhtarom Muhtarom; Mungkap Mangapul Siahaan; Derlina Derlina; Kgomotso Moyo
CORISINTA Vol 3 No 2 (2026): August
Publisher : Pandawan Sejahtera Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33050/gkh09876

Abstract

This study explores how smart contract based data strategies can support startup growth in digital business systems characterized by competition, limited resources, and increasing demand for transparency. In the context of rapid digital transformation, startups require reliable data governance mechanisms to manage transactions, automate business processes, and strengthen stakeholder trust. The background of this research highlights that conventional data management often faces challenges related to data integrity, operational inefficiency, centralized control, and limited transparency, making smart contracts a strategic alternative for supporting secure and automated digital business operations. The objective of this study is to analyze how smart contract based data strategies contribute to startup growth by enhancing data transparency, workflow automation, trust formation, and operational scalability. Employing a qualitative conceptual approach, this study synthesizes academic literature, blockchain related studies, and documented insights on smart contract implementation in digital business environments. The analysis focuses on key dimensions, including decentralized data management, automated transaction execution, transparency mechanisms, security assurance, and workflow efficiency. The results indicate that smart contracts function not merely as blockchain tools but as strategic data mechanisms that enable startups to reduce operational risks, improve process reliability, and strengthen digital business credibility. The conclusion reveals that effective smart contract implementation can support sustainable startup growth by improving data accountability, enhancing stakeholder confidence, and enabling scalable digital operations. This study contributes to blockchain and digital business literature by positioning smart contracts as strategic data capabilities for startup development.
Co-Authors Ardivan Avandi Derlina Derlina Ignatius Agus Supriyono Kursih Sulastriningsih Mardiana Mardiana Muhtarom Muhtarom Mungkap Mangapul Siahaan Paroli Paroli