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All Journal Community Service Journal : Jurnal Pengabdian Masyarakat Mardira Journal of Applied Digital Business Management
Imma Ismaniar
Politeknik Mardira Indonesia

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Student Entrepreneurship Training through Product Sales in the Politeknik Mardira Indonesia  Campus Environment Muhammad Fikry Januar; Zulfikar Fauzi; Imma Ismaniar; Mochammad Anjar Albagja
Community Service Journal : Jurnal Pengabdian Masyarakat Mardira Vol. 1 No. 1 (2025): Community Service in Indonesia
Publisher : Politeknik Mardira Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71266/mcsj.v1i1.36

Abstract

This community service program is carried out with the aim of developing entrepreneurial spirit and potential among Politeknik Mardira Indonesia  students through training activities and practice selling goods in the campus area. In this activity, students are given the subject matter of entrepreneurship, marketing principles, micro business financial management, and practical operational strategies. The implementation of the next process includes educational sessions, interactive training, sales simulations, and student business performance assessments. Based on the results of the evaluation, this activity succeeded in increasing students' understanding of the business world and training their skills in managing small-scale businesses. Furthermore, this program also fosters creativity, initiative, and confidence of students in starting a business independently. This activity is expected to be a sustainable means in producing a generation of young entrepreneurs from the university environment.
SEMINAR ON AUTO-PROFIT FROM SOCIAL MEDIA (NO NEED TO BE A CELEBRITY AS LONG AS YOU KNOW THE TRICKS) Muhammad Fikry Januar Januar; Sekar Fauziah Larasati; Solihin; Imma Ismaniar; Dede Ibrahim Maulana; Mochamad Anjar Albagja; Endra Abdul Hadi; Nurdiansyah Permana
Community Service Journal : Jurnal Pengabdian Masyarakat Mardira Vol. 1 No. 2 (2025): Community Service in Indonesia
Publisher : Politeknik Mardira Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71266/csj.v1i2.68

Abstract

The development of social media offers new economic opportunities, but public understanding of strategies for utilizing it to generate income remains low. Lack of digital literacy, digital marketing skills, and content creation skills are major obstacles to optimizing social media as an economic tool. The seminar "Automatic Profit from Social Media: No Need to Be a Celebrity, Just Know the Tricks" was held to address these issues, aiming to improve participants' understanding of digital marketing strategies, personal branding, and social media monetization techniques. The implementation method used a participatory approach through interactive lectures, case studies, group discussions, and evaluation through pre- and post-tests. The results showed a significant increase in participants' understanding, with an average assessment score increasing by 25 points after the training. This seminar successfully improved participants' digital literacy and practical skills in optimizing social media as a source of income, thus potentially encouraging community economic independence.
Socialization of Marketing Strategies for Chicken Livestock Products in Cicenang Village, Cigasong District, Majalengka Regency. Imma Ismaniar; Muhammad Fikry Januar; Dede Ibrahim Maulana; Solihin; Eko Prasetyo
Community Service Journal : Jurnal Pengabdian Masyarakat Mardira Vol. 2 No. 1 (2026): Community Service in Indonesia
Publisher : Politeknik Mardira Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71266/csj.v2i1.115

Abstract

This Community Service Program (PKM) aims to overcome the barriers of conventional marketing and the low digital literacy among chicken livestock farmers in Cicenang Village, Majalengka. Although the village possesses significant livestock business potential, its market reach remains highly restricted. The primary target of the PKM consisted of local farmers who possessed limited technological proficiency. Therefore, the proposed solution centered on an extremely simple and applicable digital education approach (zero-digital-knowledge), encompassing soft-selling concepts and the optimization of familiar tools. The methodology utilized a Participatory and Hands-on Practice approach, featuring simplified lectures, practical training on using WhatsApp Business for product catalog creation, and crucial technical assistance, including the registration and verification of the livestock business locations on Google Maps. The main outputs targeted were an increase in basic marketing literacy and the establishment of digital assets for the businesses. The results demonstrated an average increase in participant understanding scores of 45% regarding branding and soft-selling concepts. Implementationally, 100% of core livestock farmer groups were successfully registered and verified on Google Maps, instantly enhancing the geographic visibility of their businesses. Furthermore, 75% of participants showed fundamental skills in creating product catalogs using WhatsApp Business. Overall, PKM successfully delivered permanent digital assets and crucial minimal practical skills necessary to enhance the competitiveness and foster the economic independence of the farmers in the digital era.
The Future Value: Building An Excellent Generation Through Investment, Technology, And Multimedia With An Impactful Campus Muhammad Fikry Januar; Sekar Fauzia Larasati; Solihin; Imma Ismaniar; Dede Ibrahim Maulana; Rizki Idham Sofyan
Community Service Journal : Jurnal Pengabdian Masyarakat Mardira Vol. 2 No. 1 (2026): Community Service in Indonesia
Publisher : Politeknik Mardira Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71266/csj.v2i1.118

Abstract

The Future Value is a community service activity (Pengabdian kepada Masyarakat/PKM) organized by Politeknik Mardira Indonesia on December 31, 2025, held at the university's main auditorium in Majalengka Regency, West Java. The activity was conducted in a workshop format, focused on cryptocurrency as an emerging digital investment asset that is increasingly relevant yet still poorly understood by the general public, particularly among youth. Two expert speakers delivered materials covering two interconnected themes: an introduction to cryptocurrency and blockchain technology, and investment strategies, risks, regulations, and ethics in the crypto asset market. A total of 85 participants attended, comprising high school and vocational students, fresh graduates, and young entrepreneurs. Through interactive discussions, question-and-answer sessions, and direct engagement with practitioners, participants gained foundational knowledge of the crypto ecosystem and a more balanced understanding of its opportunities and risks. Participant evaluation showed that over 82% felt their understanding of cryptocurrency significantly increased, and more than 75% expressed greater confidence in assessing crypto investment decisions after attending the workshop. This activity reflects the kampus berdampak (impactful campus) spirit of Politeknik Mardira Indonesia, affirming the institution's commitment to delivering relevant, practical, and accessible knowledge to the community.
The Effect of Leadership and Organizational Culture on Employee Performance through Job Satisfaction as Mediation at Pakuwon Sumedang General Hospital during the COVID-19 Pandemic Annissa Noeradiana; Imma Ismaniar
Journal of Applied Digital Business Management Vol. 1 No. 1 (2024): Human Resource and Marketing Management
Publisher : Politeknik Mardira Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71266/yxbct372

Abstract

Health workers experience high work pressure during the pandemic due to an increase in the number of patients. Pakuwon Sumedang General Hospital also experienced this. In a situation like this, employee performance in the health sector becomes essential. Several factors can affect employee performance in the health sector, such as the role of leadership, organizational culture, and job satisfaction. This study aims to determine the influence of leadership and organizational culture on employee performance by mediating job satisfaction at Pakuwon Sumedang General Hospital during the pandemic. This research is a descriptive verification study by distributing questionnaires to 70 employees of Pakuwon Sumedang General Hospital. Research testing using descriptive analysis and path analysis. The analysis results show that leadership and organizational culture can influence employee job satisfaction by 87.4%. The rem variables outside this model can influence the remaining 12.6%yee performance can be affected by leadership by 50.55% and influenced by organizational culture by 7.08%. Partially, leadership significantly affects job satisfaction, and organizational culture significantly affects job satisfaction. In addition, partially, leadership significantly affects employee performance, and organizational culture significantly affects employee performance.
The Effect of Internal and External Environments on Partnership Strategy and Its Impact on Business Performance of Micro Small Industry of Food Sub-Category in Majalengka Regency Imma Ismaniar
Journal of Applied Digital Business Management Vol. 1 No. 1 (2024): Human Resource and Marketing Management
Publisher : Politeknik Mardira Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71266/500vdn69

Abstract

The Industry Food Sub-category is the industry with the largest number of SMEs in Majalengka Regency, and the growth is also high. However, this is not accompanied by the performance of the industry. One of the causes of the decline in the amount of production is due to the limitations of industry business people to market their products. There is a difference in this study with previous research, where there is a significant influence between partnerships and industry performance. The purpose of this study was to determine the description of Internal and External Environments, Partnership Strategies and Business Performance in Food SMIs, and the effect of each independent variable on the dependent variable, both indirectly through an intervening variable and directly through variables. The approach used in this study is a quantitative method. For each variable, there is an effect of each independent variable on the dependent variable, both indirectly through the intervening variable and directly. Internal and External Environment had an influence of 58.02% on the Partnership Strategy, while on Business Performance the influence was 31.28%. The influence of Internal and External Circumstances on Business Performance through the Partnership Strategy on Food SMIs in Majalengka Regency was 9.55%.
Loyal Customer Classification Using Fuzzy Logic Inference System Rosena Shintabella; Imma Ismaniar; Muhammad Fikry Januar; Zulfikar Fauzi
Journal of Applied Digital Business Management Vol. 1 No. 2 (2024): Human Resource and Marketing Management
Publisher : Politeknik Mardira Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71266/vrxmrn55

Abstract

A company will be better if it can maintain its existence in the community, then the company is more oriented to acquire new customers.But one day it will lose customers if it is not managed properly. In this case there is a customer satisfaction variable that affects customer loyalty in a company. In this study apply fuzzy logic inference method to select customers with the highest level of loyalty. The extraordinary value of a customer towards a company certainly cannot be declared with certainty or exactness. So that the decision making is very suitable when using the concept of fuzzy logic, because it can represent variables that are vague or not exact. The case study in this study was conducted in a trading company or supermarket. The result of its implementation is that the system can determine who is the most loyal of several selected samples of customers.
Customer Satisfaction Based on Store Atmosphere and Service Quality at Toko SRC Dede Majalengka Anna Siti Hasanah; Ahmad Kamaludin; Gita Kartika Sari; Imma Ismaniar
Journal of Applied Digital Business Management Vol. 2 No. 1 (2025): Human Resource and Marketing Management
Publisher : Politeknik Mardira Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71266/atgcs769

Abstract

This study aims to examine the influence of store atmosphere and service quality on consumer satisfaction at Toko SRC Dede in Cikasarung Village, Majalengka Regency. With the rapid growth of retail businesses, it is essential for retailers to create a comfortable and engaging shopping experience. The research method employed is quantitative, with data collected through questionnaires distributed to 100 respondents. Then the data was annalyzed using SPSS 25.0 version and Microsoft Excel including validity test, realibility test, normality test, regression analysis, hypothesis testing which include one sample t-test, t test, and F test, and last is analysis of coefficient determination. The result of this research show that: (1) store atmosphere has a positive and significant effect on consumer satisfaction, (2) product quality has a positive and significant effect on consumer satisfaction, (3) simultaneously store atmosphere and product quality have a positive and significant effect on consumer satisfaction. The conclusion of this study is that both store atmosphere and service quality significantly influence consumer satisfaction at Toko SRC Dede, which is expected to provide insights for management to continuously enhance the customer shopping experience.
THE IMPACT OF CUSTOMER REVIEWS ON BRAND TRUST AND CONSUMER PURCHASE DECISIONS ON E-COMMERCE PLATFORMS Muhammad Fikry Januar; Sena Kurniawan; Imma Ismaniar
Journal of Applied Digital Business Management Vol. 2 No. 2 (2025): Human Research and Marketing Management
Publisher : Politeknik Mardira Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71266/th5fc322

Abstract

This study examines the critical role of Online Customer Reviews (OCR) in shaping consumer purchase decisions in the e-commerce marketplace. In the current digital ecosystem, OCR functions as a form of Electronic Word-of-Mouth (e-WOM) that influences risk perception, brand trust, and purchase intention. This research aims to quantitatively analyze how the dimensions of OCR specifically Valence, Volume, and Quality affect Brand Trust, which, in turn, impacts Purchase Decisions across various e-commerce platforms. Data were collected from 300 active e-commerce platform users through an online survey. The analysis, conducted using Partial Least Squares Structural Equation Modeling (PLS-SEM), revealed that Positive Valence (β =0.493, p < 0.001) and Volume of OCR (β =0.256, p < 0.01) have a significant and positive influence on Brand Trust. Brand Trust is proven to be a critically important mediator, significantly and positively affecting Purchase Decisions (β a=0.689, p < 0.001). Importantly, the textual Quality of the reviews was found to be non-significant in influencing Brand Trust (β =0.071, p > 0.05). These findings underscore the importance of managing online reputation and providing a platform that facilitates transparent consumer communication as a competitive strategy in the e-commerce sector.
The Effect of Content Marketing and Electronic Word of Mouth on Generation Z’s Visiting Decisions at Terasering Panyaweuyan Solihin; Nindi Rospiana; Muhammad Fikry Januar; Dede Ibrahim Maulana; Eko Prasetyo; Imma Ismaniar
Journal of Applied Digital Business Management Vol. 3 No. 1 (2026): Human Research and Marketing Management
Publisher : Politeknik Mardira Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71266/r9ceam59

Abstract

The development of digital media encourages tourism destination managers to utilize digital marketing strategies to influence visiting decisions, particularly among Generation Z. However, fluctuations in the number of visitors at Terasering Panyaweuyan indicate that visiting decisions have not been fully optimized. This study aims to examine the effect of Content Marketing and electronic word of mouth on Generation Z’s visiting decisions to Terasering Panyaweuyan. This research employed a quantitative method using a descriptive and verificative approach. The population of this study consisted of Generation Z tourists who had visited Terasering Panyaweuyan, with a sample of 100 respondents selected using a purposive sampling technique. Data were collected through questionnaires and analyzed using classical assumption tests, multiple linear regression analysis, coefficient of determination, t-test, and F-test with the assistance of SPSS software. The results show that Content Marketing and electronic word of mouth have a positive and significant effect, both partially and simultaneously, on Generation Z’s visiting decisions to Terasering Panyaweuyan. These findings indicate that effective digital content and positive online communication play an important role in encouraging visiting decisions among Generation Z tourists.
Co-Authors Ahmad Kamaludin Anna Siti Hasanah Annissa Noeradiana Astri Julianari Dede Ibrahim Maulana Eko Prasetyo Endra Abdul Hadi Gita Kartika Sari Mochamad Anjar Albagja Mochammad Anjar Albagja Muhammad Fikry Januar Muhammad Fikry Januar Januar Nindi Rospiana Nurdiansyah Permana Rizki Idham Sofyan Rosena Shintabella Sekar Fauzia Larasati Sekar Fauziah Larasati Sena Kurniawan Solihin Zulfikar Fauzi