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All Journal Jumat Ekonomi: Jurnal Pengabdian Masyarakat Jurnal Manajemen
Putri Marsella Zalianti
Universitas KH. A. Wahab Hasbullah
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences Other

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Seminar Digital Marketing Terhadap Produk UMKM untuk Meningkatkan Kesejahteraan Masyarakat Desa Randuwatang Muhammad Farid Nasrulloh; Faisol Hidayatulloh; Wisnu Mahendri; Khotim Fadhli; Putri Marsella Zalianti; Mohammad Jafar Sodiq Maksum
Jumat Ekonomi: Jurnal Pengabdian Masyarakat Vol. 5 No. 3 (2024): Desember
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Universitas KH. A. Wahab Hasbullah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32764/abdimasekon.v5i3.5299

Abstract

Currently, not many MSMEs are using this sophisticated digital platform, due to a lack of understanding about digital marketing which can boost people's economies. Based on the results of a pre-survey with several UMKM players, especially the food sector, that they do not yet have halal product certification, because: (1) They do not understand the importance of digital marketing and its impact on UMKM to improve the welfare of the Randuwatang community. (2) UMKM players do not yet know how to apply online platforms to produce interesting content to attract the target market. (3) UMKM players are still seasonal in opening businesses because other sources of livelihood are more dominant, such as drivers, craftsmen, etc., than UMKM. Based on the problems faced by partners, community service activities in the LPPM scheme are carried out through digital marketing seminars on UMKM products to improve the welfare of the Randuwatang village community. The method used in this digital marketing seminar is providing material regarding the importance of digital marketing for UMKM in the current millennial era. The method used is an interactive discussion in the form of questions and answers by participants who do not understand and answered directly by the resource person. From the implementation of socialization activities, it was concluded that digital marketing had proven to be an effective tool for improving the welfare of the community in Randuwatang Village.
Determinasi Profitabilitas Perbankan Swasta di Indonesia: Peran CAR, NPL, Inflasi, dan BI Rate Putri Marsella Zalianti; Lailatus Sa'adah
MAMEN: Jurnal Manajemen Vol. 5 No. 3 (2026): Juli 2026
Publisher : Yayasan Literasi Sains Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55123/mamen.v5i3.8679

Abstract

This study examines the influence of internal and external factors on the profitability of private commercial banks listed on the Indonesia Stock Exchange (IDX) during the 2019–2023 period. Internal factors include the Capital Adequacy Ratio (CAR) and Non-Performing Loans (NPL), while external factors consist of inflation and the benchmark interest rate (BI Rate). Profitability is measured using Return on Assets (ROA) to reflect asset management efficiency. Using a purposive sampling method, a sample of 7 banks under the KBMI 3 category was selected. Data were analyzed using panel data regression via the Panel Least Squares (PLS) approach. The findings reveal that CAR has a significant positive effect on ROA, whereas NPL exhibits a significant negative impact. Conversely, inflation and BI Rate show no significant partial effect on ROA. Simultaneously, all four independent variables significantly affect ROA, accounting for 85.67% of the variance. The study's novelty lies in evaluating these combined determinants within private banking post-pandemic. Strategically, banks must optimize capital structure and manage credit risk to sustain long-term profitability.
Co-Authors Faisol Hidayatulloh Khotim Fadhli Lailatus Sa'adah Moh. Jafar Sodiq Maksum Muhammad Farid Nasrulloh Wisnu Mahendri