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Tugiyo Tugiyo
UPN Veteran Yogyakarta
Humanities Decision Sciences, Operations Research & Management Electrical & Electronics Engineering Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media

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Sustainable Social Supply Chain Practices and Operational Performance in The Manufacturing Industry in Sleman Tri Wahyuningsih; Yuli Liestyana; Yekti Utami; Hadi Oetomo; Tugiyo Tugiyo
Journal of International Conference Proceedings Vol 8, No 6 (2025): 2025 WIMAYA Yogyakarta Proceeding
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/jicp.v8i6.4425

Abstract

This research aims to explore how Sleman Regency's manufacturing sector operates in relation to sustainable social supply chain practices (SSSCPs).  The primary data used in this investigation were obtained from questionnaires.  After the data was gathered, the connection between the variables was examined using linear regression analysis. The analysis's findings show that operational performance (OP) is positively impacted by sustainable social supply chain practices (SSSCPs). With a small sample size of 37, the generalizability of this study is limited to medium- and large-scale manufacturing industries in Sleman Regency that have been in operation for at least ten years.  However, by examining these connections in a developing nation, this study offers a fresh viewpoint. By investigating the impact of sustainable social supply chain practices (SSSCPs) on operational performance (OP) in the industrial sector of Sleman Regency, this study adds to the body of literature.  From a practical standpoint, this study helps manufacturing firms understand The value of applying measures that promote social responsibility within sustainability to enhance overall competitiveness and operational performance.
Does Dynamic Capability Lead to Sustainable Innovation Performance in Smes? Yuli Liestyana; Tri Wahyuningsih; Yekti Utami; Hadi Oetomo; Tugiyo Tugiyo
Journal of International Conference Proceedings Vol 8, No 6 (2025): 2025 WIMAYA Yogyakarta Proceeding
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/jicp.v8i6.4391

Abstract

These researchers analyzed micro, small, and medium enterprises (MSMEs) in Bantul Regency, Indonesia, to determine whether dynamic capabilities have a positive impact on sustainable innovation performance.  In general, MSMEs in Indonesia play a crucial role in sustaining a resilient economy, which has proven to be able to withstand uncertain conditions. In developing countries such as Indonesia, MSMEs are expected to effectively manage both internal and external resources to achieve a sustainable competitive advantage. In this study, data were collected from 176 MSMEs that met the criteria of possessing dynamic capabilities in four main aspects: sensing capabilities, learning capabilities, integrating capabilities, and coordinating capabilities. The respondents in this study were managers or owners of MSMEs. Using regression analysis, the researchers found that these four aspects had a positive effect on the sustainable innovation performance of MSMEs in Bantul Regency. Thus, it has been proven that managing all aspects of dynamic capabilities is a strategic step to improve MSME performance, especially in terms of sustainable innovation.
Analysis of Green Marketing Mix and the Purchase Intention of Environmentally Friendly Product Alivia Zahra Kirana Dewi; Yuli Liestyana; Tri Wahyuningsih; Yekti Utami; Hadi Oetomo; Tugiyo Tugiyo; Sudaryatie Sudaryatie
Journal of International Conference Proceedings Vol 7, No 4 (2024): 2024 Wimaya Yogyakarta Proceeding
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/jicp.v7i4.3757

Abstract

The study aims to analyze the effect of green marketing on the purchase intention of environmentally friendly products. The variables used are green product, green price, green place, green promotion, and purchase intention. This research uses quantitative methods. The data collection method was a questionnaire distributed to 132 respondents who knew about environmentally friendly products. The analytical method used is multiple regression analysis. The results of this research show that green products, green prices, and green promotions have a positive effect on purchase intention. Meanwhile, green places do not positively influence purchase intention. Green places do not affect purchase intention because the location or distribution of environmentally friendly products is not a consideration for potential buyers. Several factors may have caused the green place not positively to affect purchase intention. However, researchers have not examined this; it is hoped that future researchers can examine the phenomenon of green places not positively affecting purchase intention.
Visual Storytelling and Micro-Influencer Collaboration: Driving Purchase Intent in Fashion E-commerce Heru Tri Sutiono; Tugiyo Tugiyo; Sri Harjanti; Fitriana Ayu Eka Safina; Fajar Haryo Nimpuno
Journal of International Conference Proceedings Vol 7, No 4 (2024): 2024 Wimaya Yogyakarta Proceeding
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/jicp.v7i4.3739

Abstract

This study aims to investigate the influence of visual storytelling and micro-influencers on fashion purchase intention among Generation Z in Indonesia. The research employed a quantitative approach, utilizing a self-administered online questionnaire. The findings of the study reveal that both visual storytelling and consumer engagement significantly impact purchase intention. Visual storytelling, particularly when engaging and relevant, positively influences consumer perception and, subsequently, purchase intent. However, consumer engagement emerges as a stronger predictor, emphasizing the importance of fostering interaction and community around the brand. While micro-influencers were expected to play a significant role, the results indicate a limited impact on purchase intention. This suggests that while micro-influencers can contribute to brand awareness and credibility, their influence may be less pronounced compared to other factors such as visual storytelling and consumer engagement. The study concludes by highlighting the importance of creating visually appealing and engaging content that fosters active consumer participation.
Co-Authors Alivia Zahra Kirana Dewi Fajar Haryo Nimpuno Fitriana Ayu Eka Safina Hadi Oetomo Heru Tri Sutiono Sri Harjanti Sudaryatie Sudaryatie Tri Wahyuningsih Yekti Utami Yuli Liestyana