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All Journal Edukasia Islamika: Jurnal Pendidikan Islam Advances in Tourism Studies
Lalu Rohadi Rahman
Universitas Nahdlatul Ulama Nusa Tenggara Barat
Religion Humanities Education Library & Information Science Social Sciences Other

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Islamic Education for Religious Moderation and Cultural Identity among the Sasak Community Baiq Mulianah; Dewi Puspita Ningsih; Galih Suryadmaja; Lalu Rohadi Rahman; Ahmad Fauzan; Andri Warseto
Edukasia Islamika : Jurnal Pendidikan Islam Vol 11 No 1 (2026): Edukasia Islamika - Jurnal Pendidikan Islam
Publisher : Universitas Islam Negeri K.H. Abdurrahman Wahid Pekalongan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.28918/jei.v11i1.2603

Abstract

Studies on religious moderation in Islamic education have predominantly approached moderation as a normative educational outcome, while giving limited attention to local culture as a pedagogical mechanism through which religious values are interpreted, experienced, and internalized in everyday life. This study examines the internalization of religious moderation as a manifestation of wasatiyyah through Islamic education in the Sasak community. It develops an Islamic pedagogical model grounded in local culture for the digital age. Existing studies have largely discussed religious moderation within normative educational frameworks while paying limited attention to local culture as a pedagogical mechanism of value internalization. Using a qualitative descriptive-analytical approach, data were collected through literature review and non-participant observation in pesantren, majelis taklim, and socio-cultural settings across Lombok Island, and analyzed thematically and interpretively. The findings reveal that religious moderation is internalized through socio-cultural pedagogical processes embedded in everyday community life. The moral modelling, habituative pedagogy, experiential learning, symbolic pedagogy, hidden curriculum, and community-based learning mechanisms embedded in traditional practices such as begibung, nyongkolan, and awig-awig, as well as cultural performances such as Gendang Beleq, Rebana Gending, and Wayang Sasak, are internalized to instill tolerance, deliberation, social balance, and collective responsibility. The novelty of this study lies in the formulation of an Islamic pedagogical model grounded in local culture that integrates these mechanisms in a single framework. The model offers a culturally based approach to strengthening religious moderation in contemporary Muslim societies.
Authenticity and the Formation of Culinary Destination Brand Commitment Lalu Rohadi Rahman; Sitti Mujahida Baharuddin; Fatmasari; Kurniawaty
Advances in Tourism Studies Vol. 3 No. 3 (2025): Advances in Tourism Studies (In Press)
Publisher : Centre for Tourism Studies and Journal Publication of Sekolah Tinggi Pariwisata Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53893/ats.v3i3.78

Abstract

This study examines how perceived authenticity shapes brand equity, emotional attachment, brand loyalty, and brand choice intention in South Sulawesi’s culinary tourism. Although authenticity is widely recognised as a central attribute of gastronomic experiences, the mechanisms through which it influences cognitive, affective, and behavioural outcomes remain insufficiently clarified. This research employs a simplified theoretical model integrating Consumer Based Brand Equity theory and Attachment Theory to explain how authentic culinary encounters generate long term engagement with regional food identities. Data were collected from 214 domestic tourists who had consumed traditional South Sulawesi cuisine within the past twelve months. Partial Least Squares Structural Equation Modeling was used to test the proposed relationships. The findings show that perceived authenticity significantly enhances brand equity, which in turn fosters emotional attachment. Emotional attachment emerges as the strongest predictor of brand loyalty, and loyalty directly drives brand choice intention. The results also reveal direct effects of authenticity on both attachment and loyalty, indicating that authentic experiences can produce immediate affective and behavioural responses independent of cognitive appraisals. These insights contribute to the literature by demonstrating a coherent cognitive to affective to behavioural pathway through which authenticity strengthens culinary destination brands. Practical implications highlight the importance of preserving cultural integrity to support sustainable tourism development.
Co-Authors Ahmad Fauzan Andri Warseto Baiq Mulianah Dewi Puspita Ningsih Fatmasari Fatmasari Kurniawaty Sitti Mujahida Baharuddin Suryadmaja, Galih