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All Journal Jurdimas (Jurnal Pengabdian Kepada Masyarakat) Royal ALMUJTAMAE: Jurnal Pengabdian Masyarakat Journal of Economics and Management Scienties
Ahmad Khoirun Najib
Universitas Sriwijaya
Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Library & Information Science Social Sciences

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Adoption of Information Systems and Digital Promotion Strategies Among Rural MSMEs Fera Widyanata; Dolly Tanzil; Muhammad Bahrul Ulum; Ahmad Khoirun Najib
Jurdimas (Jurnal Pengabdian Kepada Masyarakat) Royal Vol. 9 No. 1 (2026): Januari 2026
Publisher : STMIK Royal

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33330/jurdimas.v9i1.4274

Abstract

Abstract: This community empowerment initiative aims to enhance the digital readiness of Micro, Small, and Medium Enterprises (MSMEs) in Permata Baru Village, Ogan Ilir Regency, through the implementation of information systems and digital promotion strategies. Prior to the program, local MSME actors faced several challenges, including limited digital literacy, a lack of understanding of online marketing strategies, and minimal utilization of social media as a promotional tool, resulting in restricted market reach. The program adopts an educational and participatory approach, combining community-based learning, interactive discussions, and consultation sessions facilitated by lecturers and students from the Faculty of Economics, Sriwijaya University. The findings indicate strong enthusiasm among MSME participants and an improved understanding of how digitalization can expand market access. Participants have begun to utilize social media platforms such as Instagram, Facebook, and TikTok to promote their products. Overall, this initiative contributes to advancing digital literacy and technology-based marketing skills among rural MSMEs, thereby fostering inclusive and sustainable local economic growth. Keywords: community engagement; digital literacy; digital promotion; information systems; MSMEs; rural development Abstrak: Inisiatif pemberdayaan masyarakat ini bertujuan untuk meningkatkan kesiapan digital Usaha Mikro, Kecil, dan Menengah (UMKM) di Desa Permata Baru, Kabupaten Ogan Ilir, melalui penerapan sistem informasi dan strategi promosi digital. Sebelum program ini dilaksanakan, para pelaku UMKM masih menghadapi sejumlah kendala, seperti terbatasnya literasi digital, kurangnya pemahaman mengenai strategi pemasaran daring, serta minimnya pemanfaatan media sosial sebagai sarana promosi sehingga jangkauan pasar mereka relatif sempit. Program ini mengadopsi pendekatan edukatif dan partisipatif, yang menggabungkan pembelajaran komunitas, diskusi interaktif, dan sesi konsultasi yang dilakukan oleh dosen dan mahasiswa dari Fakultas Ekonomi, Universitas Sriwijaya. Temuan menunjukkan bahwa peserta UMKM menunjukkan antusiasme yang tinggi dan peningkatan pemahaman tentang bagaimana digitalisasi dapat memperluas akses pasar. Mereka telah mulai memanfaatkan platform media sosial seperti Instagram, Facebook, dan TikTok untuk promosi produk. Secara keseluruhan, inisiatif ini berkontribusi untuk memajukan literasi digital dan keterampilan pemasaran berbasis teknologi di kalangan UMKM pedesaan, yang mendorong pertumbuhan ekonomi lokal yang inklusif dan berkelanjutan. Kata kunci: pengabdian kepada masyarakat; literasi digital; promosi digital; sistem informasi; UMKM; pembangunan perdesaan
Generation Z's Readiness for the Gig Economy: The Role of Digital Literacy, Self-Efficacy, and Career Orientation Reska Rahmatullah; Ghia Subagja; Lina Dameria Siregar; Ahmad Khoirun Najib
Journal of Economics and Management Scienties Volume 8 No. 2, March 2026
Publisher : SAFE-Network

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37034/jems.v8i2.342

Abstract

Gig economy continues to expand rapidly, reshaping employment patterns among young generations, particularly Generation Z raised in digital environments. This study investigates the effects of digital literacy, self-efficacy, and career orientation on university students’ readiness for the gig economy. A quantitative approach was employed involving 227 Generation Z students from Universitas Sriwijaya. Data were analyzed using Partial Least Squares–Structural Equation Modeling (PLS-SEM). The measurement model demonstrated strong validity and reliability, with factor loadings above 0.70, AVE values exceeding 0.50, and composite reliability above 0.90. The structural model showed substantial explanatory power (R² = 0.639; Q² = 0.403). Self-efficacy (β = 0.356) and career orientation (β = 0.358) emerged as the strongest predictors, while digital literacy also had a significant effect (β = 0.195). These findings highlight that gig economy readiness is shaped by the integration of digital competence, psychological capacity, and career clarity, underscoring the importance of strengthening digital literacy, self-efficacy development, and career planning services in higher education.
Extending the Technology Acceptance Model for Electric Vehicle Adoption in Palembang Ghia Subagja; Reska Rahmatullah; Ahmad Khoirun Najib; Rahellia Panjaitan
Journal of Economics and Management Scienties Volume 8 No. 2, March 2026
Publisher : SAFE-Network

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37034/jems.v8i2.372

Abstract

This study aims to analyzes electric vehicle (EV) adoption in Palembang, Indonesia by extending the Technology Acceptance Model (TAM) with environmental concern and government support. EV adoption is increasingly important as cities seek to reduce transport emissions, but growing urban areas still face practical and behavioral barriers. A quantitative survey of 300 EV users in Palembang was conducted through an online questionnaire capturing daily experience, perceived benefits, ease of use, and views on government support. Data were analyzed using Partial Least Squares–Structural Equation Modeling (PLS-SEM). The findings show that perceived usefulness and perceived ease of use have positive and significant effects on EV adoption. Perceived ease of use also has a positive and significant effect on attitude, and attitude further supports adoption. Environmental concern and government support likewise have positive and significant effects, indicating that care for the environment and supportive policies and infrastructure strengthen users’ decisions. Overall, the results suggest that EV adoption is shaped by both technology perceptions and wider policy support. These findings imply that faster EV uptake in Palembang can be supported by improving usability and charging convenience, communicating clear benefits, and expanding incentives, charging facilities, and consistent public information to reduce uncertainty and encourage wider adoption locally.
Penguatan Kapasitas Ekonomi UMKM melalui Pelatihan Teknologi Digital Dasar sebagai Strategi Adaptasi Digital Yomeini Margareth; Denny Nabawi; Rahellia Panjaitan; Ahmad Khoirun Najib; Hamira Hamira
ALMUJTAMAE: Jurnal Pengabdian Masyarakat Vol. 6 No. 1 (2026): April
Publisher : Universitas Djuanda Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30997/almujtamae.v6i1.23861

Abstract

Usaha Mikro, Kecil, dan Menengah (UMKM) memiliki peran strategis dalam perekonomian Indonesia, namun tingkat adopsi teknologi digital, khususnya pada kelompok usaha ibu rumah tangga, masih relatif rendah. Keterbatasan literasi digital dan keterampilan teknis menjadi hambatan utama dalam pemanfaatan platform digital untuk meningkatkan kinerja usaha. Oleh karena itu, kegiatan pengabdian kepada masyarakat ini bertujuan untuk memperkuat kapasitas ekonomi UMKM melalui pelatihan teknologi digital dasar sebagai strategi adaptasi digital. Metode pelaksanaan menggunakan pendekatan partisipatif dan aplikatif melalui ceramah, tutorial pendampingan, dan diskusi. Kegiatan dilaksanakan secara luring pada 28 Juni 2025 di Kota Palembang dengan melibatkan 25 pelaku UMKM ibu rumah tangga sebagai peserta. Materi pelatihan difokuskan pada peningkatan literasi digital, pemanfaatan marketplace Shopee, serta pembuatan video singkat promosi produk. Evaluasi dilakukan secara deskriptif dan kualitatif melalui observasi, kuesioner pra dan pasca kegiatan, hasil praktik peserta, serta umpan balik selama diskusi. Hasil kegiatan menunjukkan peningkatan pengetahuan, keterampilan teknis, dan sikap positif peserta terhadap pemanfaatan teknologi digital. Peserta mampu mengelola toko daring sederhana dan menghasilkan konten promosi digital yang aplikatif. Selain itu, kegiatan ini meningkatkan kepercayaan diri dan kesiapan peserta dalam mengadopsi teknologi digital secara mandiri. Simpulan utama menunjukkan bahwa pelatihan teknologi digital dasar efektif dalam mendukung adaptasi digital UMKM.
Co-Authors Denny Nabawi Dolly Tanzil Fera Widyanata Ghia Subagja Hamira Hamira Lina Dameria Siregar Muhammad Bahrul Ulum Rahellia Panjaitan Reska Rahmatullah Yomeini Margareth