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Pelatihan Promosi Digital Untuk UMKM di Desa Sungai Pinang Ayu Geby Gisela Syaputri; Muhammad Bahrul Ulum; Resthie Andela; Lesi Agusria; Efrina Masdaini; Primasari Fitria; Muhammad Syahril; Yunita Febriani; Ummi Kalsum; Arradytia Permana; Bora Alviolesa; Fagar Fertiwi Fardah Tunisia Ahmad
Jurnal Kegiatan Pengabdian Mahasiswa (JKPM) Vol 4 No 1 (2026): Jurnal Kegiatan Pengabdian Mahasiswa (JKPM)
Publisher : Sekolah Tinggi Ekonomi dan Bisnis Syariah (STEBIS) Indo Global Mandiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36908/jkpm.v4i1.903

Abstract

Usaha Mikro, Kecil, dan Menengah (UMKM) memiliki peran penting dalam meningkatkan perekonomian masyarakat, terutama di wilayah pedesaan. Namun, UMKM di Desa Sungai Pinang masih menghadapi kendala dalam pengelolaan usaha dan pemasaran, khususnya terkait keterbatasan penggunaan sistem informasi dan rendahnya pemanfaatan promosi digital. Kondisi ini menyebabkan pengelolaan data usaha kurang efektif serta jangkauan pemasaran produk menjadi terbatas. Penelitian ini bertujuan untuk menganalisis dan menerapkan promosi digital guna meningkatkan kinerja dan daya saing UMKM di Desa Desa Sungai Pinang. Metode yang digunakan adalah deskriptif kualitatif dengan teknik pengumpulan data melalui observasi, wawancara, dan dokumentasi terhadap pelaku UMKM. Hasil penelitian menunjukkan bahwa promosi digital melalui media sosial dan marketplace dapat memperluas jangkauan pemasaran serta meningkatkan penjualan. Selain itu, pelatihan dan pendampingan digital menjadi faktor pendukung utama dalam keberhasilan implementasi. Dengan demikian, penerapan promosi digital memberikan dampak positif terhadap perkembangan UMKM di Desa Sungai Pinang dan dapat menjadi solusi dalam meningkatkan daya saing usaha di era digital.
Pengaruh Tingkat Bagi Hasil, Inflasi, dan Suku Bunga terhadap Deposito Mudharabah pada Perbankan Syariah di Indonesia Muhammad Bahrul Ulum; Ayu Geby Gisela Syaputri
DIBINOM : Digital Business, Economic Jurnal Vol 1 No 1 (2025): DIBINOM : Digital Business, Economic Journal
Publisher : Prodi Bisnis Digital Fakultas Ekonomi Dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32502/dibinom.v1i1.1313

Abstract

This study aims to analyze the effect of profit-sharing rate, inflation, and interest rate on mudharabah deposits in Islamic banking in Indonesia. Mudharabah deposit is one of the main products of Islamic banks that applies a profit-sharing principle between the depositor (shahibul maal) and the bank (mudharib). The development of mudharabah deposits is often influenced by internal factors such as the profit-sharing rate, as well as external macroeconomic factors such as inflation and the Bank Indonesia interest rate. This research employs a quantitative approach using secondary data obtained from official publications of the Financial Services Authority (OJK), Bank Indonesia, and the Central Bureau of Statistics (BPS) over a certain period. The data were analyzed using multiple linear regression to examine the relationship and influence of independent variables (profit-sharing rate, inflation, and interest rate) on the dependent variable (mudharabah deposits). The results show that the profit-sharing rate has a positive and significant effect on mudharabah deposits, meaning that a higher profit-sharing rate increases public interest in placing their funds in Islamic banks. Meanwhile, inflation has a negative effect because higher inflation reduces purchasing power and the real value of returns. The interest rate has a negative and significant effect, indicating a substitution tendency from Islamic banks to conventional banks when interest rates rise. Overall, the findings confirm that macroeconomic stability and Islamic banking policy play an essential role in maintaining the growth of third-party funds through mudharabah deposits in Indonesia.
Analsis Sektor Unggulan Dalam Mempengaruhi Pertumbuhan Ekonomi di Kabupaten Musi Banyuasin Ayu Geby Gisela Syaputri Geby; Muhammad bahrul ulum
DIBINOM : Digital Business, Economic Jurnal Vol 2 No 1 (2026): DIBINOM : Digital Business, Economic Journal
Publisher : Prodi Bisnis Digital Fakultas Ekonomi Dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32502/dibinom.v2i1.1343

Abstract

This study aims to analyze the leading sectors that play a significant role in promoting economic growth in Musi Banyuasin Regency. The research employs the Location Quotient (LQ) method and Multiple Linear Regression analysis using data on the Gross Regional Domestic Product (GRDP) of Musi Banyuasin Regency by business field over the 2018–2024 period. The results indicate that the mining and quarrying sector serves as the basic sector in Musi Banyuasin Regency, providing the highest contribution compared to other sectors. Furthermore, seven sectors have demonstrated faster growth than those in South Sumatra Province, namely agriculture, forestry, and fisheries; mining and quarrying; electricity and gas supply; construction; accommodation and food service activities; financial and insurance activities; and health and social services. The regression estimation results show a positive relationship between leading sectors and economic growth in Musi Banyuasin Regency, implying that the enhancement of leading sectors contributes directly to the acceleration of regional economic growth.
Adoption of Information Systems and Digital Promotion Strategies Among Rural MSMEs Fera Widyanata; Dolly Tanzil; Muhammad Bahrul Ulum; Ahmad Khoirun Najib
Jurdimas (Jurnal Pengabdian Kepada Masyarakat) Royal Vol. 9 No. 1 (2026): Januari 2026
Publisher : STMIK Royal

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33330/jurdimas.v9i1.4274

Abstract

Abstract: This community empowerment initiative aims to enhance the digital readiness of Micro, Small, and Medium Enterprises (MSMEs) in Permata Baru Village, Ogan Ilir Regency, through the implementation of information systems and digital promotion strategies. Prior to the program, local MSME actors faced several challenges, including limited digital literacy, a lack of understanding of online marketing strategies, and minimal utilization of social media as a promotional tool, resulting in restricted market reach. The program adopts an educational and participatory approach, combining community-based learning, interactive discussions, and consultation sessions facilitated by lecturers and students from the Faculty of Economics, Sriwijaya University. The findings indicate strong enthusiasm among MSME participants and an improved understanding of how digitalization can expand market access. Participants have begun to utilize social media platforms such as Instagram, Facebook, and TikTok to promote their products. Overall, this initiative contributes to advancing digital literacy and technology-based marketing skills among rural MSMEs, thereby fostering inclusive and sustainable local economic growth. Keywords: community engagement; digital literacy; digital promotion; information systems; MSMEs; rural development Abstrak: Inisiatif pemberdayaan masyarakat ini bertujuan untuk meningkatkan kesiapan digital Usaha Mikro, Kecil, dan Menengah (UMKM) di Desa Permata Baru, Kabupaten Ogan Ilir, melalui penerapan sistem informasi dan strategi promosi digital. Sebelum program ini dilaksanakan, para pelaku UMKM masih menghadapi sejumlah kendala, seperti terbatasnya literasi digital, kurangnya pemahaman mengenai strategi pemasaran daring, serta minimnya pemanfaatan media sosial sebagai sarana promosi sehingga jangkauan pasar mereka relatif sempit. Program ini mengadopsi pendekatan edukatif dan partisipatif, yang menggabungkan pembelajaran komunitas, diskusi interaktif, dan sesi konsultasi yang dilakukan oleh dosen dan mahasiswa dari Fakultas Ekonomi, Universitas Sriwijaya. Temuan menunjukkan bahwa peserta UMKM menunjukkan antusiasme yang tinggi dan peningkatan pemahaman tentang bagaimana digitalisasi dapat memperluas akses pasar. Mereka telah mulai memanfaatkan platform media sosial seperti Instagram, Facebook, dan TikTok untuk promosi produk. Secara keseluruhan, inisiatif ini berkontribusi untuk memajukan literasi digital dan keterampilan pemasaran berbasis teknologi di kalangan UMKM pedesaan, yang mendorong pertumbuhan ekonomi lokal yang inklusif dan berkelanjutan. Kata kunci: pengabdian kepada masyarakat; literasi digital; promosi digital; sistem informasi; UMKM; pembangunan perdesaan
CONTRIBUTION OF ISLAMIC FINANCIAL INSTITUTION FINANCING TO INDONESIA’S EXPORT PERFORMANCE Muhammad Bahrul Ulum; Ayu Geby Gisela Syaputri
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 5 No. 1 (2025): DECEMBER
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v5i1.1372

Abstract

This study aims to examine the contribution of Islamic financial institution financing to Indonesia’s export performance using monthly time-series data from January 2022 to December 2024. Employing multiple linear regression analysis, the financing provided by Islamic Rural Banks, Islamic Commercial Banks, and Islamic Financing Institutions was analyzed to determine its effect on export value as the dependent variable. The findings indicate that the model explains 42.25% of the variation in Indonesia’s export performance. Partially, the results show that financing from Islamic Commercial Banks has a positive and significant influence on export value, whereas financing from Islamic Rural Banks and Islamic Financing Institutions does not exhibit a significant effect. The simultaneous test confirms that, collectively, financing provided by Islamic financial institutions contributes significantly to Indonesia’s export performance.
The Effect of Inflation, Unemployment, and GRDP on the Number of Poor People in South Sumatra Province Ayu Geby Gisela Syaputri; Muhammad Bahrul Ulum; Ummi Kalsum; Primasari Fitria
Jurnal Ilmiah Ekonomi Global Masa Kini Vol. 17 No. 1 (2026): Vol. 17 No. 1
Publisher : Universitas Indo Global Mandiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36982/jiegmk.v17i1.6733

Abstract

This study aims to analyze the effects of inflation, unemployment, and Gross Regional Domestic Product (GRDP) on the number of poor people in South Sumatra Province during the 2015–2023 period. Poverty remains one of the economic problems that continues to be a major concern for the regional government because it is directly related to community welfare. A high inflation rate can reduce people’s purchasing power, and increased unemployment can decrease community income, while GRDP growth is expected to improve economic activities and public welfare. Therefore, this study was conducted to determine the relationship between these macroeconomic variables and the number of poor people. This study uses a quantitative approach with secondary data obtained from Statistics Indonesia (BPS) and official regional government publications during a certain period. The analytical method used is multiple linear regression analysis to determine the partial and simultaneous effects of inflation, unemployment, and GRDP on the number of poor people in South Sumatra. The results of the study indicate that unemployment has a positive and significant effect on the number of poor people, while inflation and GRDP have a negative and insignificant effect on the number of poor people. Simultaneously, these three variables have a significant effect on the poverty level in South Sumatra. This study is expected to serve as a consideration for the government in formulating economic policies oriented toward poverty reduction and improving community welfare. Keywords: Poverty, Inflation, Unemployment, GRDP
Analisis Tingkat Efisiensi Dan Pendapatan Usaha Tani Cabai Di Desa Kerinjing: (Studi Kasus Di Desa Kerinjing, Kecamatan Dempo Utara, Kota Pagaralam) Muhammad Bahrul Ulum; Ayu Geby Gisela Syaputri; Bora Alviolesa
Inisiatif : Jurnal Dedikasi Pengabdian Masyarakat Vol 4 No 2 (2025): Inisiatif : Jurnal Dedikasi Pengabdian Masyarakat
Publisher : Pusmedia Group Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61227/inisiatif.v4i2.616

Abstract

This study aims to analyze the level of efficiency and income of chili farming in Kerinjing Village, Dempo Utara District, Pagaralam City. Chili is one of the horticultural commodities with high economic value and plays an important role in increasing farmers’ income. However, price fluctuations and high production costs often affect the efficiency and profitability of chili farming. The research method used is a case study, with data collected through observation, interviews, and questionnaires with chili farmers in Kerinjing Village. Data analysis was carried out using farm efficiency analysis, which includes technical efficiency, price efficiency, and economic efficiency, as well as farmers’ income analysis based on the difference between revenue and production costs. The results show that most chili farmers in Kerinjing Village have managed their farming activities quite efficiently, although there are still several factors that can be improved, particularly in the use of production inputs such as fertilizers and labor. The income earned by chili farmers varies depending on land area, production level, and market selling price. In general, chili farming in Kerinjing Village is still considered profitable and feasible to be developed. Keywords : Efficiency; Income; Chili Farming; Kerinjing Village; Pagaralam.