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All Journal Ekopedia: Jurnal Ilmiah Ekonomi Indonesia Economic Journal
Susi Nurohimah
Universitas Muhammadiyah Bandung
Economics, Econometrics & Finance

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Analisis Manajemen Risiko dan Analisis SWOT pada UMKM Ushwoohe dalam Industri Sepatu Thrifting Amira Muthi Ghassani; Alma Aulia Siffa; Susi Nurohimah; Tini Kartini; Alfiana Alfiana
Indonesia Economic Journal Vol. 2 No. 1 (2026): JANUARI-JUNI
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/54g6dr83

Abstract

This study analyzes risk management in Uswhoose, a micro enterprise selling thrifted footwear, using a qualitative descriptive approach through interviews and supporting data. The findings reveal four main risk categories: market, operational, human resource, and financial risks, driven by trend changes, inconsistent product quality, limited employee skills, and unstable cash flow. SWOT analysis shows strengths such as competitive pricing and flexible sales channels, while weaknesses include product inconsistency and limited HR capacity. Opportunities arise from the growing thrift market and digital platforms, whereas threats include intense competition. Risk mitigation is strengthened through SOP implementation, employee training, and improved financial control.  
Pengaruh Etika Komunikasi Organisasi terhadap Kenyamanan Anggota dalam Organisasi Mahasiswa Manajemen Universitas Muhammadiyah Bandung Ghulam Priyatna Yoniar; Susi Nurohimah; Alma Aulia Siffa; Amira Muthi Ghassani; Sofa Parihah Nurasiah
Ekopedia: Jurnal Ilmiah Ekonomi Vol. 2 No. 3 (2026): JULI-SEPTEMBER
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/61z84d71

Abstract

Organizational communication ethics play an important role in creating a comfortable and supportive organizational environment for its members. Communication based on mutual respect, openness, honesty, and responsibility is believed to enhance members' comfort and engagement within the organization. This study aims to analyze the effect of organizational communication ethics on members' comfort in the Student Organization of the Management Study Program at Universitas Muhammadiyah Bandung. This research employed a quantitative approach using a survey method. The study involved 35 respondents selected through purposive sampling. Data were collected using a Likert-scale questionnaire and analyzed through descriptive analysis and simple linear regression. The results indicate that organizational communication ethics have a positive and significant effect on members' comfort. Descriptive analysis also reveals that both organizational communication ethics and members' comfort are categorized as high. These findings suggest that better implementation of ethical communication within the organization contributes to higher levels of members' comfort. Therefore, student organizations are encouraged to strengthen ethical, open, and respectful communication practices to create a more conducive organizational environment and improve members' active participation.
Analisis Manajemen Risiko pada Usaha Laundry Rumahan: Studi Kasus Nadinda Laundry Susi Nurohimah; Alma Aulia Siffa; Amira Muthi Ghassani; Fatimah Rahman; Alfiana Alfiana
Ekopedia: Jurnal Ilmiah Ekonomi Vol. 2 No. 1 (2026): JANUARI-MARET
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/kgcmrm12

Abstract

This study analyzes the risk-management practices at Nadinda Laundry, a home-based micro, small, and medium enterprise (MSME) laundry business in Bandung Regency, with the aim of identifying, analyzing, evaluating, and providing risk-treatment strategies to strengthen operational resilience. Using a qualitative exploratory approach through a case study, data were collected from semi-structured interviews with the owner, field observations, and secondary sources such as academic literature and government reports. The identification process revealed 30 risks classified into six categories: market, financial, marketing, operational, human resources, and legal. Risk analysis using a 5×5 likelihood and impact matrix showed high-level risks such as rising electricity prices (level 16), negative online reviews affecting reputation (12), machine breakdowns (12), and power outages (12), along with various medium- and low-level risks. Risk-treatment strategies include operational efficiency improvements, routine maintenance, supplier diversification, employee training, and regulatory compliance. The study concludes that systematic risk-management implementation can minimize risk impacts, enhance customer satisfaction, and support the sustainability of laundry MSMEs amid industry dynamics.
Penerapan Manajemen Risiko Berdasarkan ISO 31000 pada UMKM Depot Air Minum Isi Ulang Afwin Cibiru Kota Bandung Alma Aulia Siffa; Susi Nurohimah; Amira Muthi Ghassani; Maliha Rizka Humaira; Alfiana Alfiana
Ekopedia: Jurnal Ilmiah Ekonomi Vol. 2 No. 1 (2026): JANUARI-MARET
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/8xj9sj79

Abstract

This study aims to analyze the implementation of risk management based on ISO 31000 in the Afwin Cibiru refill drinking water depot, an MSME located in Bandung, Indonesia. Using a qualitative descriptive method through semi-structured interviews with the owner, the research identifies and evaluates risks related to market, finance, marketing, operations, human resources, and legal aspects. The risk mapping uses a risk matrix analysis to measure probability and impact levels for each event. The findings show that most risk events fall into medium and high categories, particularly risks associated with changing consumer preferences for fast delivery services, unstable operational costs, machine failures, hygiene violations, and dependence on a single worker. Applying ISO 31000 helps the business prioritize risk handling through preventive actions such as equipment maintenance schedules, hygiene control, financial recording, service expansion, and compliance with legal standards. The study concludes that structured risk management strengthens business continuity and improves operational efficiency for small-scale refill water depots.
Penerapan Manajemen Risiko Berbasis ISO 31000 pada Industri Fashion dan Aksesoris Fashion : Studi Kasus Brand Elcustom Maliha Rizka Humaira; Fatimah Rahman; Alma Aulia Siffa; Susi Nurohimah; Alfiana Alfiana
Ekopedia: Jurnal Ilmiah Ekonomi Vol. 2 No. 1 (2026): JANUARI-MARET
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/jm5ts585

Abstract

This study aims to analyze the implementation of risk management based on the ISO 31000 framework in a micro, small, and medium enterprise (MSME) engaged in the fashion and accessories sector with 100% online sales operations. The business has been operating on e-commerce platforms such as Shopee, Tokopedia, TikTok, and Lazada for approximately five years and faces multiple risks including product defects, return rates due to consumers’ expectations, shipping delays in COD systems, fluctuations in raw material prices, increases in logistics costs, reduced margins, over-budgeting in production, depreciation of sewing machines, and human error within organizational operations. This research applies a qualitative descriptive approach through observation and interviews with business owners and operational workers. The results of the study show that the company has implemented risk identification and digital inventory monitoring but has not yet applied a structured risk assessment and treatment plan according to ISO 31000. Strengthening risk communication, key performance indicators (KPIs), and supplier contract management are recommended to enhance business sustainability.  
Orientasi Strategis di Era Digital: Mengintegrasikan Adopsi AI dan Literasi Digital pada Ratuna 21 Menuju Keunggulan Kompetitif, UKM Kuliner di Kota Bandung, Indonesia Susi Nurohimah; Alma Aulia Siffa; Maliha Rizka Humaira; Megha Sakova
Ekopedia: Jurnal Ilmiah Ekonomi Vol. 2 No. 3 (2026): JULI-SEPTEMBER
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/r0vjv654

Abstract

This study analyzes the influence of AI Adoption (X1), Digital Literacy (X2), and Strategic Orientation (X3) on Competitive Advantage (Y) in the RaTuna21 culinary MSME in Bandung City. Using a quantitative approach through a survey of 35 consumer respondents, analyzed with SPSS-assisted regression. The results indicate that partially, all three variables have a positive and significant effect on competitive advantage, with AI Adoption as the most dominant factor (Beta = 0.713). However, when tested simultaneously, only AI Adoption remains significant (Beta = 0.494), while Digital Literacy and Strategic Orientation lose their influence due to overlap between variables. The simultaneous model is able to explain 54.7% of the variation in Competitive Advantage, thus confirming that AI adoption is the most dominant strategic resource in shaping the competitive advantage of culinary MSMEs in the digital era according to the Resource-Based View perspective.
Co-Authors Alfiana Alma Aulia Siffa Amira Muthi Ghassani Fatimah Rahman Ghulam Priyatna Yoniar Maliha Rizka Humaira Megha Sakova Sofa Parihah Nurasiah Tini Kartini