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All Journal Ekopedia: Jurnal Ilmiah Ekonomi Journal of Literature Review
Maliha Rizka Humaira
Universitas Muhammadiyah Bandung
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Library & Information Science Social Sciences Other

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Meninjau Ulang Motivasi Karyawan: dari Konsep Teoretis hingga Aplikasi Manajerial di Tempat Kerja Digital Fatimah Rahman; Afrian Insan Kamil; Maliha Rizka Humaira; M Ramadhika Gautama Kartiwa; Sofa Parihah Nurasiah
Journal of Literature Review Vol. 2 No. 2 (2026): JULI-DESEMBER
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/d2sq6583

Abstract

This study aims to revisit the concept of employee motivation, from classical motivational theories to their applications in the digital workplace. The study employed a qualitative literature review approach by systematically searching five academic databases, namely Scopus, Web of Science, ScienceDirect, Google Scholar, and Garuda. Articles were selected based on predefined inclusion and exclusion criteria, resulting in fifteen studies published between 2020 and 2026, complemented by several foundational theoretical works as the conceptual basis. The data were analyzed using a narrative synthesis approach involving theme identification, comparison of findings, and conceptual integration. The findings indicate that Self-Determination Theory remains the most relevant theoretical framework for explaining employee motivation in the digital era. Although digital transformation does not alter the fundamental psychological needs of autonomy, competence, and relatedness, it reshapes the mechanisms through which these needs are fulfilled through remote and hybrid work arrangements, algorithmic management, and gamification. The synthesis produced five conceptual propositions and an integrative framework explaining the relationships among digital workplace conditions, psychological need satisfaction, and motivational outcomes. This study contributes to the literature by integrating multiple dimensions of digital transformation into a unified conceptual framework grounded in Self-Determination Theory. It also offers practical implications for organizations in designing human resource policies and management practices that foster and sustain employees' intrinsic motivation in the digital workplace.  
Penerapan Manajemen Risiko Berdasarkan ISO 31000 pada UMKM Depot Air Minum Isi Ulang Afwin Cibiru Kota Bandung Alma Aulia Siffa; Susi Nurohimah; Amira Muthi Ghassani; Maliha Rizka Humaira; Alfiana Alfiana
Ekopedia: Jurnal Ilmiah Ekonomi Vol. 2 No. 1 (2026): JANUARI-MARET
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/8xj9sj79

Abstract

This study aims to analyze the implementation of risk management based on ISO 31000 in the Afwin Cibiru refill drinking water depot, an MSME located in Bandung, Indonesia. Using a qualitative descriptive method through semi-structured interviews with the owner, the research identifies and evaluates risks related to market, finance, marketing, operations, human resources, and legal aspects. The risk mapping uses a risk matrix analysis to measure probability and impact levels for each event. The findings show that most risk events fall into medium and high categories, particularly risks associated with changing consumer preferences for fast delivery services, unstable operational costs, machine failures, hygiene violations, and dependence on a single worker. Applying ISO 31000 helps the business prioritize risk handling through preventive actions such as equipment maintenance schedules, hygiene control, financial recording, service expansion, and compliance with legal standards. The study concludes that structured risk management strengthens business continuity and improves operational efficiency for small-scale refill water depots.
Penerapan Manajemen Risiko Berbasis ISO 31000 pada Industri Fashion dan Aksesoris Fashion : Studi Kasus Brand Elcustom Maliha Rizka Humaira; Fatimah Rahman; Alma Aulia Siffa; Susi Nurohimah; Alfiana Alfiana
Ekopedia: Jurnal Ilmiah Ekonomi Vol. 2 No. 1 (2026): JANUARI-MARET
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/jm5ts585

Abstract

This study aims to analyze the implementation of risk management based on the ISO 31000 framework in a micro, small, and medium enterprise (MSME) engaged in the fashion and accessories sector with 100% online sales operations. The business has been operating on e-commerce platforms such as Shopee, Tokopedia, TikTok, and Lazada for approximately five years and faces multiple risks including product defects, return rates due to consumers’ expectations, shipping delays in COD systems, fluctuations in raw material prices, increases in logistics costs, reduced margins, over-budgeting in production, depreciation of sewing machines, and human error within organizational operations. This research applies a qualitative descriptive approach through observation and interviews with business owners and operational workers. The results of the study show that the company has implemented risk identification and digital inventory monitoring but has not yet applied a structured risk assessment and treatment plan according to ISO 31000. Strengthening risk communication, key performance indicators (KPIs), and supplier contract management are recommended to enhance business sustainability.  
Orientasi Strategis di Era Digital: Mengintegrasikan Adopsi AI dan Literasi Digital pada Ratuna 21 Menuju Keunggulan Kompetitif, UKM Kuliner di Kota Bandung, Indonesia Susi Nurohimah; Alma Aulia Siffa; Maliha Rizka Humaira; Megha Sakova
Ekopedia: Jurnal Ilmiah Ekonomi Vol. 2 No. 3 (2026): JULI-SEPTEMBER
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/r0vjv654

Abstract

This study analyzes the influence of AI Adoption (X1), Digital Literacy (X2), and Strategic Orientation (X3) on Competitive Advantage (Y) in the RaTuna21 culinary MSME in Bandung City. Using a quantitative approach through a survey of 35 consumer respondents, analyzed with SPSS-assisted regression. The results indicate that partially, all three variables have a positive and significant effect on competitive advantage, with AI Adoption as the most dominant factor (Beta = 0.713). However, when tested simultaneously, only AI Adoption remains significant (Beta = 0.494), while Digital Literacy and Strategic Orientation lose their influence due to overlap between variables. The simultaneous model is able to explain 54.7% of the variation in Competitive Advantage, thus confirming that AI adoption is the most dominant strategic resource in shaping the competitive advantage of culinary MSMEs in the digital era according to the Resource-Based View perspective.
Co-Authors Afrian Insan Kamil Alfiana Alma Aulia Siffa Amira Muthi Ghassani Fatimah Rahman M Ramadhika Gautama Kartiwa Megha Sakova Sofa Parihah Nurasiah Susi Nurohimah