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All Journal Ekopedia: Jurnal Ilmiah Ekonomi Jejak digital: Jurnal Ilmiah Multidisiplin Indonesia Economic Journal
Amira Muthi Ghassani
Universitas Muhammadiyah Bandung
Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences Other

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Analisis Manajemen Risiko dan Analisis SWOT pada UMKM Ushwoohe dalam Industri Sepatu Thrifting Amira Muthi Ghassani; Alma Aulia Siffa; Susi Nurohimah; Tini Kartini; Alfiana Alfiana
Indonesia Economic Journal Vol. 2 No. 1 (2026): JANUARI-JUNI
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/54g6dr83

Abstract

This study analyzes risk management in Uswhoose, a micro enterprise selling thrifted footwear, using a qualitative descriptive approach through interviews and supporting data. The findings reveal four main risk categories: market, operational, human resource, and financial risks, driven by trend changes, inconsistent product quality, limited employee skills, and unstable cash flow. SWOT analysis shows strengths such as competitive pricing and flexible sales channels, while weaknesses include product inconsistency and limited HR capacity. Opportunities arise from the growing thrift market and digital platforms, whereas threats include intense competition. Risk mitigation is strengthened through SOP implementation, employee training, and improved financial control.  
Analisis Risiko Berbasis ISO 31000 Pada Usaha Laundry: Studi Kasus Garsela Tini Kartini; Yesi Amelia; Amira Muthi Ghassani; Anggi Mahmuddin; Alfiana Alfiana
Indonesia Economic Journal Vol. 2 No. 1 (2026): JANUARI-JUNI
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/e6rafj02

Abstract

This study analyzes the implementation of ISO 31000–based risk management at Garsela Laundry, a micro, small, and medium enterprise (MSME) operating in the laundry service sector. The research aims to identify, analyze, evaluate, and formulate appropriate risk treatment strategies to support business sustainability and service quality. A qualitative case study approach was employed using in-depth interviews with the business owner, field observations, and document analysis. The risk identification process revealed 26 risks classified into six categories: operational, human resources, marketing, market, financial, and legal risks. Risk analysis using a 5×5 likelihood and impact matrix indicated several high-level risks, including clothing damage or stains, intense business competition, unstable income, increasing operational costs, and customer complaints. Risk treatment focused on high and medium risks through the development of standard operating procedures, improvement of employee discipline and skills, service quality enhancement, cost efficiency, and simple marketing strategies. The findings indicate that systematic implementation of ISO 31000 can minimize risk impacts, improve customer satisfaction, and strengthen the sustainability of laundry MSMEs.
Pengaruh Etika Komunikasi Organisasi terhadap Kenyamanan Anggota dalam Organisasi Mahasiswa Manajemen Universitas Muhammadiyah Bandung Ghulam Priyatna Yoniar; Susi Nurohimah; Alma Aulia Siffa; Amira Muthi Ghassani; Sofa Parihah Nurasiah
Ekopedia: Jurnal Ilmiah Ekonomi Vol. 2 No. 3 (2026): JULI-SEPTEMBER
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/61z84d71

Abstract

Organizational communication ethics play an important role in creating a comfortable and supportive organizational environment for its members. Communication based on mutual respect, openness, honesty, and responsibility is believed to enhance members' comfort and engagement within the organization. This study aims to analyze the effect of organizational communication ethics on members' comfort in the Student Organization of the Management Study Program at Universitas Muhammadiyah Bandung. This research employed a quantitative approach using a survey method. The study involved 35 respondents selected through purposive sampling. Data were collected using a Likert-scale questionnaire and analyzed through descriptive analysis and simple linear regression. The results indicate that organizational communication ethics have a positive and significant effect on members' comfort. Descriptive analysis also reveals that both organizational communication ethics and members' comfort are categorized as high. These findings suggest that better implementation of ethical communication within the organization contributes to higher levels of members' comfort. Therefore, student organizations are encouraged to strengthen ethical, open, and respectful communication practices to create a more conducive organizational environment and improve members' active participation.
Analisis Manajemen Risiko pada Usaha Laundry Rumahan: Studi Kasus Nadinda Laundry Susi Nurohimah; Alma Aulia Siffa; Amira Muthi Ghassani; Fatimah Rahman; Alfiana Alfiana
Ekopedia: Jurnal Ilmiah Ekonomi Vol. 2 No. 1 (2026): JANUARI-MARET
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/kgcmrm12

Abstract

This study analyzes the risk-management practices at Nadinda Laundry, a home-based micro, small, and medium enterprise (MSME) laundry business in Bandung Regency, with the aim of identifying, analyzing, evaluating, and providing risk-treatment strategies to strengthen operational resilience. Using a qualitative exploratory approach through a case study, data were collected from semi-structured interviews with the owner, field observations, and secondary sources such as academic literature and government reports. The identification process revealed 30 risks classified into six categories: market, financial, marketing, operational, human resources, and legal. Risk analysis using a 5×5 likelihood and impact matrix showed high-level risks such as rising electricity prices (level 16), negative online reviews affecting reputation (12), machine breakdowns (12), and power outages (12), along with various medium- and low-level risks. Risk-treatment strategies include operational efficiency improvements, routine maintenance, supplier diversification, employee training, and regulatory compliance. The study concludes that systematic risk-management implementation can minimize risk impacts, enhance customer satisfaction, and support the sustainability of laundry MSMEs amid industry dynamics.
Penerapan Manajemen Risiko Berdasarkan ISO 31000 pada UMKM Depot Air Minum Isi Ulang Afwin Cibiru Kota Bandung Alma Aulia Siffa; Susi Nurohimah; Amira Muthi Ghassani; Maliha Rizka Humaira; Alfiana Alfiana
Ekopedia: Jurnal Ilmiah Ekonomi Vol. 2 No. 1 (2026): JANUARI-MARET
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/8xj9sj79

Abstract

This study aims to analyze the implementation of risk management based on ISO 31000 in the Afwin Cibiru refill drinking water depot, an MSME located in Bandung, Indonesia. Using a qualitative descriptive method through semi-structured interviews with the owner, the research identifies and evaluates risks related to market, finance, marketing, operations, human resources, and legal aspects. The risk mapping uses a risk matrix analysis to measure probability and impact levels for each event. The findings show that most risk events fall into medium and high categories, particularly risks associated with changing consumer preferences for fast delivery services, unstable operational costs, machine failures, hygiene violations, and dependence on a single worker. Applying ISO 31000 helps the business prioritize risk handling through preventive actions such as equipment maintenance schedules, hygiene control, financial recording, service expansion, and compliance with legal standards. The study concludes that structured risk management strengthens business continuity and improves operational efficiency for small-scale refill water depots.
Inovasi Strategis di Era Digital:Mengintegrasikanalat AI ke dalam Strategi Berbasis SWOT untuk Keunggulan Kompetitif: Bukti dari Café Majas Space and Resto, Kota Bandung Amira Muthi Ghassani; Lanina Pratiwi; Panji Setia Meijaya
Jejak digital: Jurnal Ilmiah Multidisiplin Vol. 2 No. 5 (2026): AGUSTUS-SEPTEMBER
Publisher : INDO PUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/ktfqaa09

Abstract

The development of artificial intelligence (AI) technology has encouraged culinary micro, small, and medium enterprises (MSMEs) to integrate AI utilization into SWOT-based competitive strategies to sustain competitive advantage. This study aims to analyze the effect of SWOT-Based Strategy, AI Tool Usage, and Innovation Orientation on Sustainable Competitive Advantage at Café Majas Space and Resto, both partially and simultaneously. The study employs a quantitative approach with an associative-causal design, involving 37 respondents selected through purposive sampling. Data were collected using a five-point Likert-scale questionnaire and analyzed using multiple linear regression with IBM SPSS Statistics. The results show that AI Tool Usage and Innovation Orientation have a significant positive partial effect on Sustainable Competitive Advantage, while SWOT-Based Strategy shows no significant partial effect. However, simultaneous testing reveals that all combinations of independent variables, including those involving SWOT-Based Strategy, have a significant positive effect on Sustainable Competitive Advantage, with the overall model explaining 60.5% of the variance (Adjusted R² = 0.569). These findings affirm that sustainable competitive advantage among culinary MSMEs in the digital era requires the simultaneous integration of SWOT-based strategy, AI technology utilization, and organizational innovation orientation.
Co-Authors Alfiana Alma Aulia Siffa Anggi Mahmuddin Fatimah Rahman Ghulam Priyatna Yoniar Lanina Pratiwi Maliha Rizka Humaira Panji Setia Meijaya Sofa Parihah Nurasiah Susi Nurohimah Tini Kartini Yesi Amelia