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All Journal Ekopedia: Jurnal Ilmiah Ekonomi Journal of Literature Review
Fatimah Rahman
Universitas Muhammadiyah Bandung
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Library & Information Science Social Sciences Other

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Meninjau Ulang Motivasi Karyawan: dari Konsep Teoretis hingga Aplikasi Manajerial di Tempat Kerja Digital Fatimah Rahman; Afrian Insan Kamil; Maliha Rizka Humaira; M Ramadhika Gautama Kartiwa; Sofa Parihah Nurasiah
Journal of Literature Review Vol. 2 No. 2 (2026): JULI-DESEMBER
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/d2sq6583

Abstract

This study aims to revisit the concept of employee motivation, from classical motivational theories to their applications in the digital workplace. The study employed a qualitative literature review approach by systematically searching five academic databases, namely Scopus, Web of Science, ScienceDirect, Google Scholar, and Garuda. Articles were selected based on predefined inclusion and exclusion criteria, resulting in fifteen studies published between 2020 and 2026, complemented by several foundational theoretical works as the conceptual basis. The data were analyzed using a narrative synthesis approach involving theme identification, comparison of findings, and conceptual integration. The findings indicate that Self-Determination Theory remains the most relevant theoretical framework for explaining employee motivation in the digital era. Although digital transformation does not alter the fundamental psychological needs of autonomy, competence, and relatedness, it reshapes the mechanisms through which these needs are fulfilled through remote and hybrid work arrangements, algorithmic management, and gamification. The synthesis produced five conceptual propositions and an integrative framework explaining the relationships among digital workplace conditions, psychological need satisfaction, and motivational outcomes. This study contributes to the literature by integrating multiple dimensions of digital transformation into a unified conceptual framework grounded in Self-Determination Theory. It also offers practical implications for organizations in designing human resource policies and management practices that foster and sustain employees' intrinsic motivation in the digital workplace.  
Analisis Manajemen Risiko pada Usaha Laundry Rumahan: Studi Kasus Nadinda Laundry Susi Nurohimah; Alma Aulia Siffa; Amira Muthi Ghassani; Fatimah Rahman; Alfiana Alfiana
Ekopedia: Jurnal Ilmiah Ekonomi Vol. 2 No. 1 (2026): JANUARI-MARET
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/kgcmrm12

Abstract

This study analyzes the risk-management practices at Nadinda Laundry, a home-based micro, small, and medium enterprise (MSME) laundry business in Bandung Regency, with the aim of identifying, analyzing, evaluating, and providing risk-treatment strategies to strengthen operational resilience. Using a qualitative exploratory approach through a case study, data were collected from semi-structured interviews with the owner, field observations, and secondary sources such as academic literature and government reports. The identification process revealed 30 risks classified into six categories: market, financial, marketing, operational, human resources, and legal. Risk analysis using a 5×5 likelihood and impact matrix showed high-level risks such as rising electricity prices (level 16), negative online reviews affecting reputation (12), machine breakdowns (12), and power outages (12), along with various medium- and low-level risks. Risk-treatment strategies include operational efficiency improvements, routine maintenance, supplier diversification, employee training, and regulatory compliance. The study concludes that systematic risk-management implementation can minimize risk impacts, enhance customer satisfaction, and support the sustainability of laundry MSMEs amid industry dynamics.
Penerapan Manajemen Risiko Berbasis ISO 31000 pada Industri Fashion dan Aksesoris Fashion : Studi Kasus Brand Elcustom Maliha Rizka Humaira; Fatimah Rahman; Alma Aulia Siffa; Susi Nurohimah; Alfiana Alfiana
Ekopedia: Jurnal Ilmiah Ekonomi Vol. 2 No. 1 (2026): JANUARI-MARET
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/jm5ts585

Abstract

This study aims to analyze the implementation of risk management based on the ISO 31000 framework in a micro, small, and medium enterprise (MSME) engaged in the fashion and accessories sector with 100% online sales operations. The business has been operating on e-commerce platforms such as Shopee, Tokopedia, TikTok, and Lazada for approximately five years and faces multiple risks including product defects, return rates due to consumers’ expectations, shipping delays in COD systems, fluctuations in raw material prices, increases in logistics costs, reduced margins, over-budgeting in production, depreciation of sewing machines, and human error within organizational operations. This research applies a qualitative descriptive approach through observation and interviews with business owners and operational workers. The results of the study show that the company has implemented risk identification and digital inventory monitoring but has not yet applied a structured risk assessment and treatment plan according to ISO 31000. Strengthening risk communication, key performance indicators (KPIs), and supplier contract management are recommended to enhance business sustainability.  
Memahami Niat Beli di Kalangan Konsumen 3Second: Peran Citra Merek, Pemasaran Media Sosial, dan Pengalaman Pelanggan Berbasis AI (Studi pada Konsumen Brand Fashion Lokal 3Second di Bandung, Indonesia) Fatimah Rahman; Ayesa Aulia Sofwa; Sanita Putri Yaperta; Megha Sakova
Ekopedia: Jurnal Ilmiah Ekonomi Vol. 2 No. 3 (2026): JULI-SEPTEMBER
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/4cnd2p34

Abstract

Digital transformation has reshaped the way consumers interact with brands, making purchase intention no longer influenced solely by brand image, but also by social media marketing and AI-based customer experience. This study aims to examine the effects of Brand Image, Social Media Marketing, and AI-Based Customer Experience on the Purchase Intention of 3Second consumers. A quantitative approach with a causal-associative research design was employed, involving 35 3Second consumers selected through purposive sampling. The data were analyzed using multiple linear regression with IBM SPSS Statistics. The findings indicate that, partially, only Social Media Marketing has a positive and significant effect on Purchase Intention, whereas Brand Image and AI-Based Customer Experience do not have significant effects. However, the three variables jointly have a positive and significant influence on Purchase Intention, explaining 77.4% of its variance. These findings suggest that the effectiveness of social media marketing is the primary driver of consumers' purchase intention toward 3Second, while strengthening brand image and optimizing AI-based customer experience remain essential to supporting an integrated digital marketing strategy. This study contributes to a broader understanding of the factors influencing purchase intention in the local fashion industry in the digital era.
Co-Authors Afrian Insan Kamil Alfiana Alma Aulia Siffa Amira Muthi Ghassani Ayesa Aulia Sofwa M Ramadhika Gautama Kartiwa Maliha Rizka Humaira Megha Sakova Sanita Putri Yaperta Sofa Parihah Nurasiah Susi Nurohimah