Article Per Year (5 Year)
p-Index From 2020 - 2025
2.17
P-Index
This Author published in this journals
All Journal Majalah Ilmiah Bijak Ilomata International Journal of Management Ilomata International Journal of Management EMBISS: Jurnal Ekonomi, Manajemen, Bisnis, Sosial Ilomata International Journal of Social Science Indonesian Journal of Contemporary Multidisciplinary Research Jurnal Komunikasi Esensi Daruna DISCOURSE : Indonesian Journal of Social Studies and Education
Fantini, Endah
Institut Ilmu Sosial Dan Manajemen STIAMI
Religion Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

Published : 14 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 14 Documents
Search

 1   2 
Digital Marketing and Marketing Communication Strategy at Ciwaringin Cirebon Batik Umkm as a Challenge in Technological Development Desrizal; Iva Mas Uva; Eva Ariati; Endah Fantini
Indonesian Journal of Contemporary Multidisciplinary Research Vol. 2 No. 6 (2023): November 2023
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/modern.v2i6.6475

Abstract

Micro, Small and Medium Enterprises are businesses that play an important role in the national economy. Currently, MSMEs are intensively implemented in various regions in Indonesia. One area that runs this business is Batik Ciwaringin Cirebon, where many MSMEs have been established. The rapid development of information technology has an impact on society in supporting various business activities, both large and small, so that they can be recognized globally. The most obvious impact is that apart from being known, it can also increase sales volume and profits. Digital Marketing is a marketing medium that has a huge influence. By using digital marketing, in this case social media. The method used in this research is normative legal research. Normative legal research, namely a search based on literature or extracting documents and library materials or document studies, which is carried out in an effort to obtain the necessary data relating to the problem
PENGARUH MEDIA SOSIAL INSTAGRAM TERHADAP PERUBAHAN PERILAKU KOMUNIKASI SECARA LANGSUNG PADA GENERASI Z DI JAKARTA SELATAN Aulia Fadhilah Hana; Siti Hardiati Wulandari; Basri Made Hasan; Endah Fantini
DISCOURSE: Indonesian Journal of Social Studies and Education Vol. 1 No. 1 (2023): November
Publisher : PT. Citra Media Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69875/djosse.v1i1.65

Abstract

The era of technology has given birth to conventional media, one of which is electronic media which plays an important role for humans in communicating through social media. This certainly results in the use of the internet and social media which continues to increase in Indonesia. One of the social media applications that is often used by Indonesians and is popular among Generation Z is the Instagram application. This research aims to see the influence between the use of Instagram on Generation Z's communication behavior by using a quantitative approach method, through distributing questionnaires to respondents through the Google Form feature. The population in this study were active users of the Instagram application as many as 100 respondents. The sample was drawn using the Slovin formula. The results showed that there is a significant influence between the use of Instagram on the communication behavior of Generation Z in South Jakarta both as a whole (simultaneously), and individually (partially).
Strategi Komunikasi Customer Service PT Sarana Berkah Niaga Dalam Meningkatkan Pelayanan Prima Kepada Mitra Sabana Fried Chicken Helmi Azahari; Endah Fantini; Nayla Hasna
Jurnal Komunikasi Esensi Daruna Vol 3 No 2 (2024): Jurnal Komunikasi Esensi Daruna
Publisher : Lembaga Riset dan Pengabdian Masyarakat Institut Bisnis Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55886/daruna.v3i2.935

Abstract

Penelitian ini bertujuan untuk mengetahui strategi komunikasi yang diterapkan oleh customer service PT Sarana Berkah Niaga untuk meningkatkan pelayanan prima kepada mitra Sabana Fried Chicken. Penelitian ini dilakukan untuk untuk menemukan fenomena pernyataan negatif tentang kinerja layanan pelanggan yang kurang responsif di beberapa postingan Instagram @Sabanaku. Teknik pengumpulan data yang digunakan dalam penelitian ini meliputi wawancara, observasi partisipan, tinjauan pustaka, dan dokumentasi. Hasil penelitian menunjukkan bahwa strategi komunikasi yang diterapkan oleh bagian pelayanan pelanggan PT Sarana Berkah Niaga mengutamakan kebutuhan mitra dan bertujuan untuk memaksimalkan berbagai aspek. Strategi ini berfokus pada membangun hubungan yang kuat dengan mitra dengan bersikap terbuka dalam memberi dan menerima informasi, menunjukkan empati, memberikan dukungan baik verbal maupun non-verbal, menjaga sikap positif, dan menawarkan layanan yang setara. Selan itu, ada beberapa aspek lain yang diperhatikan, yaitu fasilitas fisik, daya tanggap, dan kemampuan pemecahan masalah yang masih perlu ditingkatkan lagi. This research aims to determine the communication strategies implemented by PT Sarana Berkah Niaga's customer service to improve excellent service to Sabana Fried Chicken partners. This research was conducted to find the phenomenon of negative statements about less responsive customer service performance in several @Sabanaku Instagram posts. Data collection techniques used in this research include interviews, participant observation, literature review, and documentation. The research results show that the communication strategy implemented by the customer service department of PT Sarana Berkah Niaga prioritizes partner needs and aims to maximize various aspects. This strategy focuses on building solid relationships with partners by being open in giving and receiving information, showing empathy, providing verbal and non-verbal support, maintaining a positive attitude, and offering equal service. Apart from that, there are several other aspects to pay attention to, namely physical facilities, responsiveness and problem-solving abilities that still need to be improved.
Peran Public Relation Dalam Pengembangan Perusahaan PT Hyundai Mobil Indonesia Helmi Azahari; Endah Fantini; Mutia Mutia
Jurnal Komunikasi Esensi Daruna Vol 4 No 1 (2025): Jurnal Komunikasi Esensi Daruna
Publisher : Lembaga Riset dan Pengabdian Masyarakat Institut Bisnis Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55886/daruna.v4i1.965

Abstract

Persaingan pasar industri otomotif di Indonesia sangat kompetitif dengan banyaknya kompetitor, sehingga Hyundai harus berjuang keras untuk memenangkan pangsa pasar di tengah persaingan ketat. Salah satu strategi yang digunakan adalah mengoptimalkan peran public relations. Penelitian ini bertujuan untuk mengeksplorasi peran public relations dalam mengembangkan PT Hyundai Mobil Indonesia. Fokus utama penelitian adalah menganalisis strategi public relations yang digunakan oleh PT Hyundai Mobil Indonesia dalam meningkatkan citra perusahaan, membangun hubungan dengan berbagai pemangku kepentingan, dan mendukung pertumbuhan bisnis. Metode penelitian yang digunakan adalah kualitatif dengan pendekatan studi kasus, di mana data dikumpulkan melalui wawancara mendalam dengan staf public relations, manajemen, serta tinjauan dokumen perusahaan dan media. Hasil penelitian menunjukkan bahwa public relations memainkan peran vital dalam mengkomunikasikan nilai-nilai dan visi perusahaan kepada publik. Strategi public relations yang efektif, seperti kampanye media, kegiatan corporate social responsibility, dan manajemen krisis, telah berhasil memperkuat citra positif PT Hyundai Mobil Indonesia di mata konsumen dan masyarakat luas.
Co-Authors Ade Suryana Ahmad Junaidi Aulia Fadhilah Hana Basri Made Hasan Dedy Kusna Utama Desrizal Elfa Setiawan Eva Ariati Helmi Azahari Iva Mas Uva MOHAMMAD SOFYAN Muhamad Rifqi Mahesa Mutia Mutia Nayla Hasna Nidaul Izzah Samsudin Samsudin Siti Hardiati Wulandari Sunarmin Sunarmin Tamba, Rousdy Safari