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All Journal Educazione: Journal of Education and Learning
Moh. Kamil
Universitas Nurul Jadid
Religion Humanities Education Social Sciences

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Differentiation And Positioning Of Islamic Boarding School: Internalization Of Special Values As A Unique Selling Proposition (Usp) Siti Nur Aviatun Hasanah; Rifka Jannatul Firdausiyah; Moh. Kamil; Ittaqillah haitsuma kunta; Muhammad Durrin Ni'am; Moh. Rofik; Abdullah Abdullah
Educazione: Journal of Education and Learning Vol. 2 No. 2 (2025): Character and Religiosity in Islamic Education
Publisher : Al-Qalam Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61987/educazione.v2i2.2233

Abstract

This study aims to analyze the differentiation and positioning of Islamic boarding schools (pesantren) through the internalization of distinctive values ​​as a Unique Selling Proposition (USP) to enhance the competitiveness of educational institutions. The method used was a qualitative approach with a case study design, through in-depth interviews, participant observation, and documentation analysis of leaders, teachers, and students. The results indicate that the differentiation of Islamic boarding schools lies in the strength of distinctive values ​​internalized in the organizational culture, such as spirituality, discipline, and integrity. These values ​​serve as USPs that shape the institution's image and increase public trust. Furthermore, transformational leadership contributes to knowledge management, engagement strategies, and confidence building among Islamic boarding school residents, thus creating a healthy competitive culture. The implications of this study emphasize that the internalization of distinctive values ​​must be strategically integrated into institutional management as a competitive advantage. This is crucial for strengthening the positioning of Islamic boarding schools amidst increasingly dynamic educational competition.
Reimagining Islamic Education Marketing: The Power of Social Media in the Digital Era Moh. Kamil; Annisa Tri Ananda Dewi; Moh. Jasri
Educazione: Journal of Education and Learning Vol. 2 No. 2 (2025): Character and Religiosity in Islamic Education
Publisher : Al-Qalam Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61987/educazione.v2i2.2560

Abstract

This study aims to analyze the optimization of social media as a marketing instrument for Islamic education in the digital era and to identify effective strategies for improving institutional image, information reach, and public interest in Islamic education services. The research applies a qualitative case study approach using observation, in-depth interviews, and documentation as data collection techniques, with data analyzed through reduction, display, and conclusion drawing. The findings indicate that social media plays a strategic role in expanding promotional reach, strengthening institutional brand image, increasing public engagement, and supporting new student admissions. Platforms such as Instagram, Facebook, TikTok, and YouTube are used to disseminate academic information, religious activities, student achievements, and institutional flagship programs. The effectiveness of digital marketing is influenced by content quality, publication consistency, and the managerial ability to utilize social media features. This study implies that strengthening human resource capacity in digital marketing and developing an integrated digital communication strategy are essential to enhance competitiveness and sustainability of Islamic educational institutions in rapidly evolving information technology era.
Co-Authors Abdullah Abdullah Annisa Tri Ananda Dewi Ittaqillah haitsuma kunta Moh Jasri Moh. Rofik Muhammad Durrin Ni'am Rifka Jannatul Firdausiyah Siti Nur Aviatun Hasanah