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All Journal Global Education Journal Educazione: Journal of Education and Learning Journal of Management in Education
Siti Nur Aviatun Hasanah
Universitas Nurul Jadid
Religion Humanities Education Social Sciences Other

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Differentiation And Positioning Of Islamic Boarding School: Internalization Of Special Values As A Unique Selling Proposition (Usp) Siti Nur Aviatun Hasanah; Rifka Jannatul Firdausiyah; Moh. Kamil; Ittaqillah haitsuma kunta; Muhammad Durrin Ni'am; Moh. Rofik; Abdullah Abdullah
Educazione: Journal of Education and Learning Vol. 3 No. 1 (2025): Character and Religiosity in Islamic Education
Publisher : Al-Qalam Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61987/educazione.v2i2.2233

Abstract

This study aims to analyze the differentiation and positioning of Islamic boarding schools (pesantren) through the internalization of distinctive values ​​as a Unique Selling Proposition (USP) to enhance the competitiveness of educational institutions. The method used was a qualitative approach with a case study design, through in-depth interviews, participant observation, and documentation analysis of leaders, teachers, and students. The results indicate that the differentiation of Islamic boarding schools lies in the strength of distinctive values ​​internalized in the organizational culture, such as spirituality, discipline, and integrity. These values ​​serve as USPs that shape the institution's image and increase public trust. Furthermore, transformational leadership contributes to knowledge management, engagement strategies, and confidence building among Islamic boarding school residents, thus creating a healthy competitive culture. The implications of this study emphasize that the internalization of distinctive values ​​must be strategically integrated into institutional management as a competitive advantage. This is crucial for strengthening the positioning of Islamic boarding schools amidst increasingly dynamic educational competition.
MPI LEADERSHIP PERSONAL BRANDING: BUILDING SCHOOL AUTHORITY AND REPUTATION THROUGH DIGITALLY LITERATE LEADERS Muthi'ah Rahman; Rifka Jannatul Firdausiyah; Yusril Ihza Saputra; Unzilah Khomairotusshiyamah; Moh Holidi; Siti Nur Aviatun Hasanah; Najiburrahman
Jurnal Manajemen dalam Pendidikan Vol 1 No 2 (2026): Maret
Publisher : CV Narasi Khatulistiwa Indonesia

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Abstract

This study aims to analyze the role of personal branding of leadership in Islamic Education Management (MPI) based on digital literacy in building the authority and reputation of schools. The method used is a qualitative approach with a case study design, with data collection techniques through observation and in-depth interviews with leaders, teachers, education staff, and institutional media managers. Data analysis was carried out through the stages of condensation, presentation, and verification using content analysis, discourse, and interpretative approaches. The results of the study indicate that effective personal branding of leadership is built through leader authenticity, digital literacy as a strategic instrument, and the integration of Islamic values. Authenticity strengthens trust and authority, digital literacy enables the management of public narratives in a targeted manner, while Islamic values ​​serve as the foundation for building institutional credibility. The implications of this study emphasize that strengthening personal branding based on values ​​and increasing digital literacy are important factors in building a school's reputation that is adaptive and competitive in the digital era.
Optimizing Digital Marketing in Building the Image and Public Trust of Islamic Boarding Schools in the Era of Educational Technology Ittaqillah Haitsuma Kunta; Rifka Jannatul Firdausiyah; Moh. Kamil; Muhammad Durrin Ni'am; Siti Nur Aviatun Hasanah; Moh. Rofik; Badrul Mudarris
Educazione: Journal of Education and Learning Vol. 2 No. 2 (2024): Transformation of Indonesian Education
Publisher : Al-Qalam Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61987/educazione.v2i1.2232

Abstract

The development of educational technology encourages Islamic educational institutions, including Islamic boarding schools, to innovate in building their image and increasing public trust. One effort is through the implementation of digital marketing strategies that utilize various social media platforms and official websites. This study aims to analyze how digital marketing is optimized in building the image of institutions and increasing public trust in Islamic boarding schools in the era of educational technology. This study uses a qualitative approach with a case study type. Data collection techniques are carried out through interviews, observations, and documentation of digital marketing activities carried out by Islamic boarding schools. The data obtained are then analyzed descriptively to understand the patterns and strategies applied. The results of this study indicate that digital marketing carried out consistently and planned can increase visibility and shape a positive image of Islamic boarding schools in the community. The use of informative, educational, and religious content is a major factor in building public trust. In addition, transparency of information through digital media also contributes to increasing the credibility of institutions. Practically, this study provides an overview of the importance of optimizing digital marketing in building image and public trust. Theoretically, this research enriches the study of Islamic education marketing in the digital era, particularly in the aspect of the relationship between institutional image and public trust.
Clinical Supervision To Overcome Teachers Experiencing Demotivation Siti Nur Aviatun Hasanah; Maulidatul Adzimah; Ahmad Rausyan Fikri; Moh Rofik; Robert Edy Sudarwan
Global Education Journal Vol. 4 No. 2 (2026): Global Education Journal (GEJ)
Publisher : Civiliza Publishing, Indonesia.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59525/gej.1933

Abstract

Teacher demotivation is a common challenge in many educational institutions. Increasing administrative burdens, demands for technology, curriculum changes, and a lack of professional support have led some teachers to experience decreased teaching enthusiasm, boredom, and reduced creativity in learning. These conditions have the potential to impact the quality of the teaching and learning process and the achievement of educational goals. This study aims to analyze the conditions of teacher demotivation, the implementation of clinical supervision, and the role of clinical supervision in addressing teacher demotivation. The study used a qualitative approach with a case study type. Data were obtained through observation, interviews, and documentation involving the principal, vice principal for curriculum, and teachers who were the targets of clinical supervision. Data analysis was carried out through data reduction, data presentation, and drawing conclusions. The results showed that teacher demotivation was characterized by decreased teaching enthusiasm, the emergence of boredom, and reduced creativity in learning. Clinical supervision was implemented through initial meetings, classroom observations, feedback discussions, and follow-up with a collaborative and humanistic approach. The implementation of clinical supervision has been proven to help teachers identify problems, increase self-confidence, obtain constructive feedback, and revitalize work motivation. The implications of this research indicate that clinical supervision can be an effective coaching strategy in supporting teachers' psychological well-being, improving professionalism, and maintaining the quality of learning sustainably in the school environment
Co-Authors Abdullah Abdullah Ahmad Rausyan Fikri Badrul Mudarris Ittaqillah haitsuma kunta Maulidatul Adzimah Moh Holidi Moh Rofik Moh. Kamil Moh. Rofik Muhammad Durrin Ni'am Muthi'ah Rahman Najiburrahman Rifka Jannatul Firdausiyah Robert Edy Sudarwan Unzilah Khomairotusshiyamah Yusril Ihza Saputra