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The Role of Digital Video Content in Building Perception and Trust in Islamic Educational Institutions Moh. Mohlas; Muthi'ah Rahman; Annisa Tri Ananda Dewi; Ahmad Rausyan Fikri; Maulidatul Adzimah; Abdul Aziz Alwahedi
Education and Sociedad Journal Vol. 3 No. 2 (2025): July - December
Publisher : Al-Qalam Institue

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61987/edsojou.v3i2.2318

Abstract

This study aims to analyze the role of digital video content in building positive perceptions and increasing public trust in Islamic educational institutions. The focus of the study includes the function of digital video as a medium for shaping the institution's image, its influence on the trust of parents and prospective students, and effective content presentation strategies in attracting public attention. The study used a qualitative method with a case study approach. The most appropriate data collection techniques were in-depth interviews, observation of the institution's digital video content, and social media documentation, as they were able to explore public perceptions, experiences, and responses more comprehensively. The results showed that digital video content that showcases real-life activities, Islamic values, achievements, and testimonials can shape positive public perceptions of Islamic educational institutions. Furthermore, a creative, informative, and consistent video presentation has been shown to increase public trust and strengthen the institution's image. The implications of this study indicate that strategic use of digital media can be an effective tool in educational marketing and strengthening institutional relationships with the community.
Capacity Building for Tahfizh Instructors: Developing Structured Lesson Plans for Quality Al-Qur'an Education Ida Kusumawati; Rifka Jannatul Firdausiyah; Ittaqillah Haisuma Kunta; Hefniy Hefniy; Annisa Tri Ananda Dewi
Communautaire: Journal of Community Service Vol. 5 No. 1 (2026)
Publisher : Al-Qalam Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61987/communautaire.v5i1.2277

Abstract

This mentoring activity aimed to improve the quality of Al-Qur’an memorization learning through the preparation and implementation of the Tahfizh Lesson Plan (RPP) at Kiai Khotib Tahfidz Madrasah. The main problem addressed was the absence of structured tahfizh learning tools, which caused learning activities to be less focused and students’ memorization outcomes to be measured unsystematically. This activity employed a descriptive qualitative method with a participatory strategy involving teacher mentoring, classroom observation, documentation, and pretest-posttest activities with 25 students in the tahfizh program. The results showed improvements in students’ memorization ability, recitation discipline, and consistency in muroja’ah. In addition, teachers demonstrated better readiness, confidence, and competence in managing tahfizh learning based on the prepared lesson plan. These findings indicate that a well-structured Tahfizh Lesson Plan can serve as a sustainable learning tool to guide teachers and improve the effectiveness of memorization activities. The implication of this activity is the need for consistent implementation of the Tahfizh RPP and continuous teacher mentoring, which can be replicated in other madrasas to strengthen the quality of Al-Qur’an memorization learning.