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All Journal Communautaire: Journal of Community Service Journal of Educational Management Research ISTIFHAM Educazione: Journal of Education and Learning International Journal of Instructional Technology Education and Sociedad Journal
Annisa Tri Ananda Dewi
Universitas Nurul Jadid
Religion Humanities Computer Science & IT Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Physics Public Health Social Sciences Other

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The Role of Digital Video Content in Building Perception and Trust in Islamic Educational Institutions Moh Mohlas; Muthi'ah Rahman; Annisa Tri Ananda Dewi; Ahmad Rausyan Fikri; Maulidatul Adzimah; Abdul Aziz Alwahedi; Faizin Faizin
Education and Sociedad Journal Vol. 3 No. 2 (2025): July - December
Publisher : Al-Qalam Institue

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61987/edsojou.v3i2.2318

Abstract

This study aims to analyze the role of digital video content in building positive perceptions and increasing public trust in Islamic educational institutions. The focus of the study includes the function of digital video as a medium for shaping the institution's image, its influence on the trust of parents and prospective students, and effective content presentation strategies in attracting public attention. The study used a qualitative method with a case study approach. The most appropriate data collection techniques were in-depth interviews, observation of the institution's digital video content, and social media documentation, as they were able to explore public perceptions, experiences, and responses more comprehensively. The results showed that digital video content that showcases real-life activities, Islamic values, achievements, and testimonials can shape positive public perceptions of Islamic educational institutions. Furthermore, a creative, informative, and consistent video presentation has been shown to increase public trust and strengthen the institution's image. The implications of this study indicate that strategic use of digital media can be an effective tool in educational marketing and strengthening institutional relationships with the community.
Capacity Building for Tahfizh Instructors: Developing Structured Lesson Plans for Quality Al-Qur'an Education Ida Kusumawati; Rifka Jannatul Firdausiyah; Ittaqillah Haisuma Kunta; Hefniy Hefniy; Annisa Tri Ananda Dewi
Communautaire: Journal of Community Service Vol. 5 No. 1 (2026)
Publisher : Al-Qalam Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61987/communautaire.v5i1.2277

Abstract

This mentoring activity aimed to improve the quality of Al-Qur'an memorisation learning by preparing and implementing the Tahfizh Lesson Plan (RPP) at the Madrasah. The main problem addressed was the lack of structured tahfizh learning tools, which led to less focused learning activities and to memorization outcomes being measured unsystematically. This activity employed a descriptive qualitative method with a participatory strategy involving teacher mentoring, classroom observation, documentation, and pretest-posttest activities with 25 students in the tahfizh program. The results showed improvements in students' memorization ability, recitation discipline, and consistency in muroja'ah. In addition, teachers demonstrated greater readiness, confidence, and competence in managing tahfizh learning, as evidenced by the prepared lesson plan. These findings indicate that a well-structured Tahfizh Lesson Plan can serve as a sustainable learning tool to guide teachers and improve the effectiveness of memorization activities. The implication of this activity is the need for consistent implementation of the Tahfizh RPP and continuous teacher mentoring, which can be replicated in other madrasas to strengthen the quality of Al-Qur'an memorization learning.
Public Relations Strategy Based on Social Media Engagement to Strengthen the Image of Islamic Educational Institutions Ahmad Rausyan Fikri; Moh Mohlas; Annisa Tri Ananda Dewi; Muthi’ah Rahman; Maulidatul Adzimah; Abdul Aziz Alwahedi; Moh Jasri
Education and Sociedad Journal Vol. 3 No. 1 (2025): January - June
Publisher : Al-Qalam Institue

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61987/edsojou.v3i1.2539

Abstract

This study aims to analyze Public Relations strategies based on social media engagement in strengthening the image of Islamic educational institutions, identify models that integrate turats values into digital communication practices, and examine the contribution of audience engagement to institutional image formation. This research uses a qualitative approach with a case study design. Data were collected through in-depth interviews, observations, and documentation involving social media managers, institutional leaders, lecturers, students, and digital content produced by the institution. Data analysis followed data reduction, data presentation, and thematic conclusion drawing techniques. The findings indicate that the Public Relations strategy is built through the integration of turats values with relevant digital content, the implementation of social media engagement that fosters active interaction between the institution and its audience, and the development of a hybrid PR model combining traditional pesantren communication with modern digital communication. The results also show that religious engagement is a key factor in strengthening trust, legitimacy, and a positive institutional image in digital spaces. The study implies that strengthening the image of Islamic educational institutions requires adaptive, participatory, and value-based communication strategies grounded in Islamic principles to enhance institutional reputation and sustainability in the digital era.
CBT Exam Implementation Guidance for Students in Facing Digital-Based Assessments Annisa Tri Ananda Dewi; Moh Rofik; Moh Holidi; Najiburahman Najiburahman; Hasan Baharun; Abdul Wahid Zaini; M Aqil Fahmi Sanjani
Communautaire: Journal of Community Service Vol. 4 No. 3 (2025)
Publisher : Al-Qalam Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61987/communautaire.v4i3.820

Abstract

The development of digital technology necessitates a transformation in learning evaluation systems in schools, including at the junior high school level; however, many schools still rely on manual, paper-based examinations, resulting in limited student experience and insufficient digital readiness to face computer-based assessments. This condition potentially hinders students’ ability to adapt to national computer-based assessments. This Community Service activity aimed to implement Computer-Based Test (CBT)–based examinations to improve students’ digital readiness while enhancing the effectiveness and efficiency of learning evaluation in junior high schools. The implementation employed a participatory approach using the Action–Plan–Analyze–Reflect (APAR) strategy, which included needs analysis, planning, action through socialization, simulations, and CBT exam implementation, as well as reflection and evaluation involving teachers and students. The results demonstrated a significant improvement in students’ digital readiness, as indicated by their ability to operate the examination system independently, increased self-confidence, and better understanding of digital device usage. In addition, the implementation of CBT benefited teachers and schools by reducing correction time, minimizing paper usage, and simplifying the management of examination result data. The program activity contributes positively to the digital transformation of learning evaluation and serves as an applicable and sustainable model for CBT implementation in junior high school settings.
Smart School Branding: Leveraging AI-Driven Digital Marketing to Enhance Institutional Reputation and Student Enrollment Annisa Tri Ananda Dewi; Mohamad Ahyar Ma’arif; Muthi’ah Rahman; Moh. Mohlas; Ahmad Rausyan Fikri; Maulidatul Adzimah; Moh Aziz Alwahedi; Moh. Jasri
Journal of Educational Management Research Vol. 4 No. 6 (2025)
Publisher : Al-Qalam Institue

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61987/jemr.v4i6.2463

Abstract

This study aims to examine how AI-driven digital marketing contributes to smart school branding, particularly in enhancing institutional reputation and student enrollment in a selected senior high school context. The research employs a qualitative case study approach to explore the implementation process, stakeholder experiences, and outcomes of integrating artificial intelligence into digital marketing practices. Data were collected through in-depth interviews, non-participant observation, and documentation analysis, and analyzed using data condensation, data reduction, data display, and conclusion drawing techniques. The findings indicate that AI-driven digital marketing improves branding effectiveness through optimized content management, enhanced communication efficiency, and better engagement with prospective students. The integration of AI tools such as analytics systems and chatbots supports faster information delivery and more structured promotional strategies, resulting in increased digital visibility and higher enrollment interest. However, the study also shows that human oversight remains essential to ensure alignment with institutional values and communication quality. The implications suggest that AI serves as a strategic enabler in educational branding, offering both theoretical enrichment for digital marketing studies and practical guidance for schools in adopting technology-driven branding systems.
Reimagining Islamic Education Marketing: The Power of Social Media in the Digital Era Moh. Kamil; Annisa Tri Ananda Dewi; Moh. Jasri
Educazione: Journal of Education and Learning Vol. 3 No. 1 (2025): Character and Religiosity in Islamic Education
Publisher : Al-Qalam Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61987/educazione.v2i2.2560

Abstract

This study aims to analyze the optimization of social media as a marketing instrument for Islamic education in the digital era and to identify effective strategies for improving institutional image, information reach, and public interest in Islamic education services. The research applies a qualitative case study approach using observation, in-depth interviews, and documentation as data collection techniques, with data analyzed through reduction, display, and conclusion drawing. The findings indicate that social media plays a strategic role in expanding promotional reach, strengthening institutional brand image, increasing public engagement, and supporting new student admissions. Platforms such as Instagram, Facebook, TikTok, and YouTube are used to disseminate academic information, religious activities, student achievements, and institutional flagship programs. The effectiveness of digital marketing is influenced by content quality, publication consistency, and the managerial ability to utilize social media features. This study implies that strengthening human resource capacity in digital marketing and developing an integrated digital communication strategy are essential to enhance competitiveness and sustainability of Islamic educational institutions in rapidly evolving information technology era.
Experiential Marketing Strategy In The Boarding School Education Ecosystem As An Effort To Increase The Loyalty Of Student Guardians At Islamic Boarding Schools Maulidatul Adzimah; Muthi’ah Rahman; Annisa Tri Ananda Dewi; Moh. Mohlas; Ahmad Rausyan Fikri; Mohammad Abdul Aziz Al wahedi; Abdullah
Educazione: Journal of Education and Learning Vol. 2 No. 1 (2024): Moderate Islamic Education and Learning Innovation
Publisher : Al-Qalam Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61987/educazione.v1i2.2218

Abstract

This study aims to explore the implementation of experiential marketing within the boarding school ecosystem and identify the key factors that enhance parental loyalty. Employing a qualitative case study approach, data were gathered through observations, in-depth interviews, and documentation, and subsequently analyzed using data reduction, presentation, and interpretive conclusion techniques. Findings indicate that experiential marketing is not formally structured but naturally embedded in students’ spiritual, social, and academic experiences. Critical success factors include firsthand student experiences, service quality, effective communication, adherence to religious values, and the positive institutional image conveyed through documentation. These elements contribute to heightened parental satisfaction, trust, engagement, and loyalty, often manifested through recommendations and continued enrollment. The study underscores that a comprehensive, experience-based marketing strategy grounded in religious and educational values is more effective for fostering long-term parental loyalty than traditional marketing approaches, offering a practical framework for boarding schools seeking sustainable relationship-building strategies while enhancing their reputation and perceived educational quality.
The Role of Economics in Islamic Education Marketing: Strategies for Building Public Trust and Loyalty Mohammad Abdul Aziz Al Wahedi; Rausyan Fikri; Annisa Tri Ananda Dewi; Moh. Mohlas; Muthi’ah Rahman; Maulidia Adzimah
Educazione: Journal of Education and Learning Vol. 2 No. 2 (2024): Transformation of Indonesian Education
Publisher : Al-Qalam Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61987/educazione.v2i1.2721

Abstract

This study examines the role of economics in shaping effective marketing strategies for Islamic educational institutions, particularly in building public trust and long-term loyalty. The increasing competition among educational providers and the growing expectations of Muslim communities necessitate a strategic integration of economic principles with Islamic values. This research aims to analyze how value-based marketing, transparency, and Islamic branding contribute to trust formation and loyalty sustainability. Employing a non-empirical design, the study adopts a conceptual and theoretical approach through a systematic review of relevant literature in Islamic marketing, educational management, and behavioral economics. The analytical framework integrates theories of Islamic marketing ethics, experiential marketing, and institutional trust to construct a comprehensive model. The findings indicate that the incorporation of Sharia-compliant marketing principles, supported by transparency and accountability, strengthens institutional credibility and enhances stakeholder engagement. Furthermore, the study highlights that trust acts as a mediating variable linking marketing strategies to long-term loyalty, while consistent value delivery ensures sustainability. The discussion emphasizes the importance of aligning economic strategies with religious and cultural expectations to achieve competitive advantage. These insights contribute to the development of a more ethical and sustainable marketing paradigm in Islamic education.
Leadership Strategies In Building A Moral Culture And Facing Ethical Challenges In Madrasah Tsanawiyah Annisa Tri Ananda Dewi; Muthi’ah Rahman; Hefniy Hefniy
International Journal of Instructional Technology Vol 4, No 1 (2025)
Publisher : Universitas Nurul Jadid Probolinggo, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33650/ijit.v4i1.15936

Abstract

This study aims to analyze how strategic leadership plays a role in the institutionalization of moral behavior and how the process of adaptation and ethical challenges are formed in a religious-based secondary education environment. The method used is a qualitative approach with a case study design through data collection techniques such as in-depth interviews, observation, and documentation. Data analysis is carried out through the stages of data condensation, data reduction, data display, and data verification to produce systematic findings. The results of the study indicate that strategic leadership is a major factor in the formation of an ethical culture through formal policies, daily habits, and a structured monitoring system. Ethical challenges arise from differences in student discipline levels, inconsistent implementation of rules, and the influence of the social and technological environment. On the other hand, student behavioral adaptation is formed through routine habits, teacher role models, and strengthening the internal social control system. The implications of this study indicate that the success of the formation of a moral culture is highly dependent on consistent leadership, the integration of values in the learning system, and the collaboration of all educational actors in building a sustainable and measurable ethical ecosystem within educational institutions.
Transforming the Quality of Tahfidz and Religious Programs Through Relational Leadership of Madrasah Principals Zackyl Mustofa; Siti Khofsah; Annisa Tri Ananda Dewi; Moh. Holidi; Robert Edy Sudarwan
International Journal of Instructional Technology Vol 5, No 1 (2026)
Publisher : Universitas Nurul Jadid Probolinggo, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33650/ijit.v5i1.16577

Abstract

This study aims to analyze the implementation of relational leadership in improving the quality of tahfidz and religious programs in Islamic elementary schools. The research employs a qualitative case study approach to explore leadership practices, collaborative commitment building, and the transformation of program quality. Data were collected through interviews, observation, and documentation involving principals, teachers, and program supervisors, and analyzed using data condensation, data display, and verification techniques. The findings show that relational leadership is implemented through open communication, role modeling, and collaborative decision-making, which strengthens trust and engagement among school members. Shared commitment to program quality is built through teacher involvement in planning, implementation, and evaluation processes. The study also reveals that relational leadership contributes to improved student discipline, increased memorization achievement, and stronger motivation in religious learning activities. The implication of this study is that relational leadership serves as a key driver in transforming educational quality by fostering collaboration, trust, and sustainable commitment within the school environment, particularly in strengthening tahfidz and religious education programs.
Co-Authors Abdul Aziz Alwahedi Abdul Wahid Zaini Abdullah Abdullah Ahmad Rausyan Fikri Baharun, Hasan Faizin Faizin Hefniy, Hefniy Ida Kusumawati Ittaqillah Haisuma Kunta M Aqil Fahmi Sanjani Maulidatul Adzimah Maulidia Adzimah Moh Aziz Alwahedi Moh Holidi Moh Jasri Moh Mohlas Moh Rofik Moh. Holidi Moh. Kamil Moh. Mohlas Mohamad Ahyar Ma'arif Mohammad Abdul Aziz Al wahedi Muthi'ah Rahman Muthi’ah Rahman Najiburahman Najiburahman Nilam Nastiti Normala Dewi Rausyan Fikri Rifka Jannatul Firdausiyah Robert Edy Sudarwan Siti Khofsah Sugiono Zackyl Mustofa