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All Journal BERDAYA: Jurnal Pendidikan dan Pengabdian Kepada Masyarakat STREAMING Business Journal
Vina Meliana
Universitas Kalbis
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Public Health Social Sciences

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Pengaruh Desain Produk dan Persepsi Harga Terhadap Keputusan Pembelian di Toko Global Batik Anissa Praweswari; Vina Meliana
STREAMING Vol. 4 No. 1 (2025): STREAMING Business Journal
Publisher : Research and Community Service UNIVERSITAS KALBIS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53008/streaming.v4i1.4544

Abstract

This study aims to analyze the influence of product design and price perception on purchase decisions at Toko Global Batik. A quantitative approach was employed, using purposive sampling techniques involving 100 respondents. Data were collected through questionnaires and analyzed using simple and multiple linear regression methods. The findings indicate that product design has a significant influence on purchase decisions. An attractive and trend-appropriate design can enhance consumer interest and add value to batik products. Furthermore, price perception also has a significant positive effect on purchase decisions. Consumers tend to choose products that are perceived to offer a balance between price and quality, making competitive pricing strategies a crucial factor in attracting customers. Simultaneously, product design and price perception contribute significantly to purchase decisions, highlighting their critical role in enhancing product appeal and customer satisfaction. The practical implications of this study for business practitioners emphasize the importance of continuous innovation in product design that aligns with market preferences and the implementation of competitive pricing strategies that suit consumers' purchasing power. These efforts are essential to expanding market reach and maintaining customer loyalty.
Dari Limbah Menjadi Berkah: Edukasi Kreatif melalui Mozaik Kulit Telur untuk Pemberdayaan Masyarakat Donant Alananto Iskandar; Ignatius Ario Sumbogo; Anjar Dwi Astono; Siti Ruhana Dara; Vina Meliana; Maulana Malik Muhammad; Triyono Arief Wahyudi
BERDAYA: Jurnal Pendidikan dan Pengabdian Kepada Masyarakat Vol. 8 No. 1 (2026)
Publisher : LPMP Imperium

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36407/berdaya.v8i1.1763

Abstract

The utilization of eggshell waste offers a sustainable solution to reducing the environmental impact of organic waste while providing economic value to local communities. This program aims to develop educational strategies and community empowerment through practical training on processing eggshell waste into value-added products. Implemented using a participatory approach, the activity actively engaged community members in both learning and hands-on practice. The training focused on transforming eggshells into organic fertilizer, handicrafts, and animal feed additives. The event was conducted on October 2, 2025, in Pancoran, South Jakarta, in collaboration with the Family Welfare Movement (PKK) RW 3 as the primary community partner. PKK’s strategic role in fostering community welfare and facilitating information dissemination made them an ideal collaborator for this initiative. The success of the program is reflected in increased community knowledge and skills, strong participant engagement, the emergence of recycling-based entrepreneurial ideas, and strengthened partnerships between the implementation team, PKK RW 3 Pancoran, and the local community.
Edukasi Manajemen Keuangan Pribadi untuk Meningkatkan Literasi Finansial Siswa SMK Handayani Manggar, Belitung Timur Siti Ruhana Dara; Vina Meliana
BERDAYA: Jurnal Pendidikan dan Pengabdian Kepada Masyarakat Vol. 8 No. 2 (2026)
Publisher : LPMP Imperium

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36407/berdaya.v8i2.1778

Abstract

According to the Financial Services Authority (OJK), financial literacy constitutes the knowledge, skills, and confidence that influence attitudes and behaviors in decision-making and financial management to achieve financial well-being. This understanding is crucial from an early age, particularly for Generation Z, who are growing up in a digital era and facing increasingly complex financial dynamics. This Community Service (PKM) activity, conducted by lecturers from Kalbis University at SMK Handayani Manggar, East Belitung, aims to enhance students' financial literacy through direct education on personal financial management. The activity was held on December 12, 2024, using a participatory approach that covered personal financial management, the distinction between needs and wants, savings and investment, and financial management strategies tailored for Generation Z. The indicators of success for this activity were evident from the high level of enthusiasm and active participation of 85 students in discussion sessions, improved understanding shown by the students' ability to identify spending priorities, and a strong desire to implement independent personal financial recording post-activity.
Co-Authors Anissa Praweswari Anjar Dwi Astono Donant Alananto Iskandar Ignatius Ario Sumbogo Maulana Malik Muhammad Siti Ruhana Dara Triyono Arief Wahyudi