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Digitalpreneurship for Underserved Youth: Penguatan Motivasi Wirausaha melalui Strategi Pemasaran Digital Produk Konsumen Donant Alananto Iskandar; Ignatius Ario Sumbogo; Anjar Dwi Astono; Triyono Arief Wahyudi; Maulana Malik Muhammad; Florencia Irena Lawita; Wakhyudin Wakhyudin; Andi Aditya Hardinto
ABDIMAS Jurnal Pengabdian Kepada Masyarakat Vol. 7 No. 1 (2026): ABDIMAS JURNAL PENGABDIAN KEPADA MASYARAKAT
Publisher : Research and Community Service INSTITUT TEKNOLOGI DAN BISNIS KALBIS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53008/7gbcy666

Abstract

The development of the digital economy has opened up new opportunities for young people to build businesses with relatively limited capital. However, Underserved Youth still face various obstacles in developing entrepreneurial motivation, particularly limited access to capital, minimal business experience, and a poor understanding of digital marketing. This community service activity, held on Wednesday, March 11, 2026, aimed to increase entrepreneurial motivation while providing training on digital marketing strategies for consumer products relevant to Generation Z. The program targeted Underserved Youth. The implementation method used a participatory approach through needs observation, material delivery, interactive discussions, promotional content creation simulations, and qualitative evaluations. The material covered entrepreneurial motivation, an introduction to Generation Z consumer behavior, the use of social media as a promotional tool, and the development of simple yet effective digital content. The results of the activity showed an increase in participants' understanding of business opportunities in the digital era, a growing awareness that limited capital is not the main obstacle to starting a business, and an increased motivation to utilize digital platforms as a marketing tool. This program demonstrated that contextual digital marketing training could be a strategic instrument in fostering an entrepreneurial spirit among the younger generation.
Penanaman dan Pelatihan Hidroponik sebagai Peluang Usaha di Kelurahan Pancoran RT 08/RW 03 Jakarta Selatan Donant Alananto Iskandar; Ignatius Ario Sumbogo; Maulana Malik Muhammad
BERDAYA: Jurnal Pendidikan dan Pengabdian Kepada Masyarakat Vol. 7 No. 1 (2025)
Publisher : LPMP Imperium

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This initiative addresses the challenges of rapid population growth and limited land availability by offering a sustainable solution: hydroponic farming. The main goal of this service is to empower communities by equipping them with the knowledge and skills to grow hydroponic plants, a cultivation method that does not require large areas of land. By teaching hydroponic farming techniques, this service allows individuals to utilize limited space, transforming small plots of land or even indoor spaces into productive agricultural environments. This approach not only provides a practical solution to food production but also creates economic opportunities for individuals and families, as they can sell hydroponically grown products, such as vegetables or herbs, to local markets or directly to consumers. This community service was carried out on Saturday, December 21, 2024 at RW 3, Pancoran Village, South Jakarta, which was attended by local residents who were interested in the world of utilizing garden plants with the aim that at least the community is able to use their yard as a hobby, social activity and business.
Pengaruh Budaya Organisasi dan Kepuasan Kerja Terhadap Kinerja Kerja Karyawan Kantor Akuntan Publik Ribka Aretha dan Rekan Esra Elisabet; Ignatius Ario Sumbogo
KALBISIANA Jurnal Sains, Bisnis dan Teknologi Vol. 12 No. 1 (2026): Kalbisiana
Publisher : UNIVERSITAS KALBIS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53008/mv66bn02

Abstract

The purpose of this study was to determine the effect of organizational culture and job satisfaction on the performance of employees of KAP Ribka Aretha dan Rekan. The research method used in this study is descriptive quantitative, where the variable is measured by a Likert scale. In this study populations were all employees of the KAP Aretha and Partners, which numbered 34 people. The number of samples used in this study amounted to 34 people, where the entire populations was used in this study amounted to 34 people, where the entire population was used as the study sample using the saturated sample method. Data processing uses SPSS version 26 and Microsoft Excel. The results of this study indicate that the influence of organizational culture on employee performance partially has a positive and significant effect. The influence of job satisfaction on employee performance partially has a positive and significant effect.Organizational culture and job satisfaction contribute 67.7% to employee performance
Dari Limbah Menjadi Berkah: Edukasi Kreatif melalui Mozaik Kulit Telur untuk Pemberdayaan Masyarakat Donant Alananto Iskandar; Ignatius Ario Sumbogo; Anjar Dwi Astono; Siti Ruhana Dara; Vina Meliana; Maulana Malik Muhammad; Triyono Arief Wahyudi
BERDAYA: Jurnal Pendidikan dan Pengabdian Kepada Masyarakat Vol. 8 No. 1 (2026)
Publisher : LPMP Imperium

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36407/berdaya.v8i1.1763

Abstract

The utilization of eggshell waste offers a sustainable solution to reducing the environmental impact of organic waste while providing economic value to local communities. This program aims to develop educational strategies and community empowerment through practical training on processing eggshell waste into value-added products. Implemented using a participatory approach, the activity actively engaged community members in both learning and hands-on practice. The training focused on transforming eggshells into organic fertilizer, handicrafts, and animal feed additives. The event was conducted on October 2, 2025, in Pancoran, South Jakarta, in collaboration with the Family Welfare Movement (PKK) RW 3 as the primary community partner. PKK’s strategic role in fostering community welfare and facilitating information dissemination made them an ideal collaborator for this initiative. The success of the program is reflected in increased community knowledge and skills, strong participant engagement, the emergence of recycling-based entrepreneurial ideas, and strengthened partnerships between the implementation team, PKK RW 3 Pancoran, and the local community.