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All Journal BERDAYA: Jurnal Pendidikan dan Pengabdian Kepada Masyarakat ABDIMAS Jurnal Pengabdian Kepada Masyarakat KALBISIANA Jurnal Sains, Bisnis dan Teknologi
Anjar Dwi Astono
Universitas Kalbis
Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Public Health Social Sciences

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Digitalpreneurship for Underserved Youth: Penguatan Motivasi Wirausaha melalui Strategi Pemasaran Digital Produk Konsumen Donant Alananto Iskandar; Ignatius Ario Sumbogo; Anjar Dwi Astono; Triyono Arief Wahyudi; Maulana Malik Muhammad; Florencia Irena Lawita; Wakhyudin Wakhyudin; Andi Aditya Hardinto
ABDIMAS Jurnal Pengabdian Kepada Masyarakat Vol. 7 No. 1 (2026): ABDIMAS JURNAL PENGABDIAN KEPADA MASYARAKAT
Publisher : Research and Community Service INSTITUT TEKNOLOGI DAN BISNIS KALBIS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53008/7gbcy666

Abstract

The development of the digital economy has opened up new opportunities for young people to build businesses with relatively limited capital. However, Underserved Youth still face various obstacles in developing entrepreneurial motivation, particularly limited access to capital, minimal business experience, and a poor understanding of digital marketing. This community service activity, held on Wednesday, March 11, 2026, aimed to increase entrepreneurial motivation while providing training on digital marketing strategies for consumer products relevant to Generation Z. The program targeted Underserved Youth. The implementation method used a participatory approach through needs observation, material delivery, interactive discussions, promotional content creation simulations, and qualitative evaluations. The material covered entrepreneurial motivation, an introduction to Generation Z consumer behavior, the use of social media as a promotional tool, and the development of simple yet effective digital content. The results of the activity showed an increase in participants' understanding of business opportunities in the digital era, a growing awareness that limited capital is not the main obstacle to starting a business, and an increased motivation to utilize digital platforms as a marketing tool. This program demonstrated that contextual digital marketing training could be a strategic instrument in fostering an entrepreneurial spirit among the younger generation.
Pengaruh Kualitas Produk, Cashless Transaction, dan Emotional Design terhadap Kepuasan Konsumen safitri safitri; Anjar Dwi Astono
KALBISIANA Jurnal Sains, Bisnis dan Teknologi Vol. 12 No. 1 (2026): Kalbisiana
Publisher : UNIVERSITAS KALBIS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53008/64feks03

Abstract

The purpose of this research to understand the effect of product quality, cashless transactions and emotional design on customer satisfaction at pecel lele stalls in Johar Baru, Jakarta. This type of research utilizes a quantitative method. The sample harvesting technique uses a purposive sampling of 140 respondents who have purchased products directly at the Johar Baru pecel lele shop, Jakarta. The analysis technique used in this research is validity test, reliability rest, classical assumption test, multiple linear regression test, and hypothesis testing. The results of the hypothesis test show that the variable product quality has no significant effect on customer satisfaction, while cashless transactions and emotional design have a significant effect on customer satisfaction. Moreover, Product quality, cashless transaction and emotional design simultaneously have a significant influence on consumer satisfaction.
Dari Limbah Menjadi Berkah: Edukasi Kreatif melalui Mozaik Kulit Telur untuk Pemberdayaan Masyarakat Donant Alananto Iskandar; Ignatius Ario Sumbogo; Anjar Dwi Astono; Siti Ruhana Dara; Vina Meliana; Maulana Malik Muhammad; Triyono Arief Wahyudi
BERDAYA: Jurnal Pendidikan dan Pengabdian Kepada Masyarakat Vol. 8 No. 1 (2026)
Publisher : LPMP Imperium

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36407/berdaya.v8i1.1763

Abstract

The utilization of eggshell waste offers a sustainable solution to reducing the environmental impact of organic waste while providing economic value to local communities. This program aims to develop educational strategies and community empowerment through practical training on processing eggshell waste into value-added products. Implemented using a participatory approach, the activity actively engaged community members in both learning and hands-on practice. The training focused on transforming eggshells into organic fertilizer, handicrafts, and animal feed additives. The event was conducted on October 2, 2025, in Pancoran, South Jakarta, in collaboration with the Family Welfare Movement (PKK) RW 3 as the primary community partner. PKK’s strategic role in fostering community welfare and facilitating information dissemination made them an ideal collaborator for this initiative. The success of the program is reflected in increased community knowledge and skills, strong participant engagement, the emergence of recycling-based entrepreneurial ideas, and strengthened partnerships between the implementation team, PKK RW 3 Pancoran, and the local community.
Co-Authors Andi Aditya Hardinto Bonaventura Brian Mozart Pramudito Bramanta Octa Danu Putra Donant Alananto Iskandar Florencia Irena Lawita Hector Wisesa Geni Ignatius Ario Sumbogo Jeremia Hendri Yuditya Maulana Malik Muhammad Mochamad Hasrul Indrabakti safitri safitri Sekarlita Indriani Siti Ruhana Dara Triyono Arief Wahyudi Vina Meliana Wakhyudin Wakhyudin