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Digitalpreneurship for Underserved Youth: Penguatan Motivasi Wirausaha melalui Strategi Pemasaran Digital Produk Konsumen Donant Alananto Iskandar; Ignatius Ario Sumbogo; Anjar Dwi Astono; Triyono Arief Wahyudi; Maulana Malik Muhammad; Florencia Irena Lawita; Wakhyudin Wakhyudin; Andi Aditya Hardinto
ABDIMAS Jurnal Pengabdian Kepada Masyarakat Vol. 7 No. 1 (2026): ABDIMAS JURNAL PENGABDIAN KEPADA MASYARAKAT
Publisher : Research and Community Service INSTITUT TEKNOLOGI DAN BISNIS KALBIS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53008/7gbcy666

Abstract

The development of the digital economy has opened up new opportunities for young people to build businesses with relatively limited capital. However, Underserved Youth still face various obstacles in developing entrepreneurial motivation, particularly limited access to capital, minimal business experience, and a poor understanding of digital marketing. This community service activity, held on Wednesday, March 11, 2026, aimed to increase entrepreneurial motivation while providing training on digital marketing strategies for consumer products relevant to Generation Z. The program targeted Underserved Youth. The implementation method used a participatory approach through needs observation, material delivery, interactive discussions, promotional content creation simulations, and qualitative evaluations. The material covered entrepreneurial motivation, an introduction to Generation Z consumer behavior, the use of social media as a promotional tool, and the development of simple yet effective digital content. The results of the activity showed an increase in participants' understanding of business opportunities in the digital era, a growing awareness that limited capital is not the main obstacle to starting a business, and an increased motivation to utilize digital platforms as a marketing tool. This program demonstrated that contextual digital marketing training could be a strategic instrument in fostering an entrepreneurial spirit among the younger generation.
Smart leader di era revolusi industri 4.0 Triyono Arief Wahyudi; Ferryal Abadi; Donant Alananto Iskandar
BERDAYA: Jurnal Pendidikan dan Pengabdian Kepada Masyarakat Vol. 6 No. 1 (2024)
Publisher : LPMP Imperium

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36407/berdaya.v6i1.970

Abstract

Significant transformations have taken place with regards to the way products are produced thanks to manufacturing digitization. This transition is so convincing that it is called Industry 4.0 to represent the fourth revolution that has taken place in manufacturing. From the first industrial revolution (mechanization through hydro and steam power) to mass production and assembly lines using electricity in the second revolution, the fourth industrial revolution will take what started in the third with the adoption of computers and automation and enhance it with intelligent and autonomous systems driven by data and machine learning. The research aims to address leadership styles that are influenced by rapid technological developments by changing traditional leadership styles to digital leadership. A smart leader has the ability to inspire his employees to innovate and defend ideas. An acumen in implementing smart leadership benchmarks demonstrates a fast, cross-hierarchical, cooperative, and team-oriented approach that integrates innovation frequently.
Pengaruh Promosi E-Katalog, Kualitas Produk, Layanan Purna Jual, Sales Representative Terhadap Kepercayaan Pelanggan Serta Dampaknya Pada Minat Beli Alat Kesehatan Pada PT. XYZ ta dampaknya terhadap Minat Beli Alat Kesehatan Pada PT.XYZ  Hilmansyah Hilmansyah; Triyono Arief Wahyudi
STREAMING Vol. 3 No. 1 (2024): STREAMING Business Journal
Publisher : Research and Community Service UNIVERSITAS KALBIS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53008/c6mykq15

Abstract

This research analyzed  the influence of E-catalogue promotion which is an                    e-purchasing tool provided by the government, product quality, after sales service, sales representative on customer trust and its impact on purchase intention of  medical devices  at PT.XYZ. This research is conducted by quantitative research method with 90 respondents divided into 3 categories, the method used is regression and correlation of each variabel with 2 sub- models using SPSS engine. The conclusion of this research result in the analysis of the first sub model, (1) Promotion of E-catalog has positive and significant impact toward customer trust, (2) product quality influences insignificantly toward customer trust,(3) after sales service influences insignificantly toward customer trust and (4) Sales Representative has a positive and significant impact toward customer trust, the conclusion of the analysis on second sub model is (5) the customer trust has positive  and significantly  influence the purchase intention
Dari Sampah Menjadi Rupiah: Strategi Pemberdayaan Pemulung melalui Daur Ulang Kreatif Berbasis Ekonomi Sirkular  Triyono Arief Wahyudi; Wakhyudin Wakhyudin; Andi Aditya Hardinto
ABDIMAS Jurnal Pengabdian Kepada Masyarakat Vol. 6 No. 1 (2025): ABDIMAS JURNAL PENGABDIAN KEPADA MASYARAKAT
Publisher : Research and Community Service INSTITUT TEKNOLOGI DAN BISNIS KALBIS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53008/dg3tgb89

Abstract

Urban waste management has become a critical issue requiring innovative and sustainable solutions. Informal waste pickers play a strategic role in reducing waste accumulation; however, they often face limitations in economic capacity and technical skills. This community service program aims to empower waste pickers through training and mentoring in transforming waste into value-added products in Pancoran Barat IX Street, South Jakarta. The program employed a participatory approach consisting of problem identification, socialization, and training, assistance, and evaluation stages. The results indicate a significant improvement in participants’ knowledge and skills in productive waste management, leading to the creation of recycled products with higher market value compared to raw waste materials. Furthermore, the program encouraged behavioral changes in waste sorting practices and enhanced environmental awareness. Economically, participants experienced additional income, although still at a modest level. Therefore, this initiative demonstrates strong potential as a community empowerment model based on circular economy principles, contributing not only to improved livelihoods but also to sustainable environmental management.
Advancing Green Work Engagement In Healthcare: A Systematic Review And Future Research Directions Fajar Satria; Ahmad Hidayat Sutawijaya; Abdul Haeba Ramli; Triyono Arief Wahyudi
Jurnal Ilmiah Manajemen Kesatuan Vol. 13 No. 2 (2025): JIMKES Edisi Maret 2025
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v13i2.3403

Abstract

The healthcare sector, while central to public well-being, is paradoxically responsible for 4–5% of global greenhouse gas emissions. This systematic literature review (SLR) critically explores the emerging concept of Green Work Engagement (GWE)—defined as employees’ proactive involvement in sustainable practices—and its transformative potential for healthcare institutions. Guided by the PRISMA framework, this review synthesizes high-quality studies from 2014 to 2024, identifying leadership, organizational support, environmental awareness, and green HRM as pivotal antecedents of GWE. Findings highlight that green servant leadership and green talent management foster innovative behaviors, enhance job satisfaction, and improve both environmental performance and clinical outcomes. Technological integration (e.g., cloud computing) and structured frameworks (e.g., GreenEd, 5R) also emerge as key enablers of systemic change. However, the literature reveals methodological gaps, limited application in developing contexts, and insufficient empirical evaluation of behavioral interventions. This study offers a robust conceptual foundation and practical roadmap for embedding sustainability into healthcare operations, emphasizing the role of leadership, employee engagement, and inclusive organizational culture in advancing environmental stewardship. The review concludes with actionable research directions to strengthen the theoretical and practical relevance of GWE and support the healthcare sector’s alignment with global sustainability goals. Keywords: Green Work Engagement, Healthcare Sustainability, Green HRM, Employee Engagement, Environmental Leadership, Systematic Review
Peran Persepsi Harga terhadap Perilaku Konsumen: Studi Tinjauan Literatur Sistematis Budi Susanto; Sundring Pantja Djati; Triyono Arief Wahyudi; Endang Ruswanti
Permana : Jurnal Perpajakan, Manajemen, dan Akuntansi Vol. 17 No. 2 (2025): August
Publisher : Faculty of Economics and Business, University of Pancasakti Tegal

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24905/permana.v17i2.1387

Abstract

Persepsi harga merupakan variabel utama dalam kajian perilaku konsumen yang memengaruhi evaluasi, sikap, dan keputusan pembelian. Di tengah persaingan pasar yang semakin ketat serta dinamika harga yang kompleks, riset persepsi harga mengalami perkembangan pesat di berbagai disiplin ilmu. Penelitian ini bertujuan memetakan evolusi riset persepsi harga, mengidentifikasi tren publikasi, serta menganalisis distribusi studi berdasarkan tahun, sumber jurnal, negara, dan bidang kajian. Metode Systematic Literature Review (SLR) dengan pedoman PRISMA diterapkan, melalui pencarian di Scopus menggunakan kata kunci “price perception” yang menghasilkan 615 dokumen awal, disaring menjadi 83 artikel untuk analisis mendalam. Hasil menunjukkan lonjakan signifikan riset dalam satu dekade terakhir, didominasi bidang Business, Management, and Accounting serta Economics, dengan mayoritas publikasi dari negara maju sehingga membuka peluang studi kontekstual di negara berkembang. Temuan ini menjadi dasar pengembangan riset lanjutan dan memperkaya literatur persepsi harga dalam perilaku konsumen.
PERKEMBANGAN PENELITIAN POSITIVE INTERGENERATIONAL AFFECT (PIA)TINJAUAN LITERATURE SISTEMATIS Ketut Sunaryanto; Ferryal Abadi; Hendy Tannady; Triyono Arief Wahyudi
Journal of Economic, Bussines and Accounting (COSTING) Vol. 8 No. 4 (2025): COSTING : Journal of Economic, Bussines and Accounting
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/ebgkpq51

Abstract

Penelitian ini melakukan tinjauan literatur sistematis (SLR) terhadap konsep dan perkembangan teori Positive Intergenerational Affect (PIA) dalam beberapa tahun terakhir. PIA adalah pada dasarnya mendasarkan pada hubungan emosional positif antara individu dari generasi yang berbeda yang mana sikap dan perasaan positif antara generasi dapat mempengaruhi dinamika komunikasi dan kolaborasi yang pada gilirannya dapat mempengaruhi efektivitas pencarian pengetahuan. Penelitian ini menggunakan metode Systematic Literature Review (SLR) dengan mengikuti pedoman PRISMA. Hasil penelitian menunjukkan bahwa penelitian tentang PIA telah berkembang pesat dalam beberapa tahun terakhir, dengan fokus pada berbagai konteks dan populasi. Terdapat 3 artikel dari Scopus yang telah dilakukan penyaringan sesuai dengan kriteria dan kemudian dianalisis untuk memahami perkembangan teori PIA. Penelitian ini juga mengidentifikasi perbedaan dalam definisi, metodologi, dan analisis data yang digunakan dalam studi-studi tentang PIA. Penelitian yang menggunakan metode kuantitatif, terutama analisis regresi dan mediasi-moderasi, dengan sampel beragam. PIA terbukti berkorelasi positif dengan pembelajaran yang dirasakan, rasa malu, transfer pengetahuan dan berperan sebagai mediasi dalam berbagai hubungan. Berdasarkan temuan ini, penelitian ini menyarankan beberapa arah potensial untuk penelitian masa depan, termasuk studi longitudinal dan eksperimental, eksplorasi mekanisme, studi pada konteks dan populasi yang beragam, serta pemeriksaan faktor dan hasil tambahan.
Dari Limbah Menjadi Berkah: Edukasi Kreatif melalui Mozaik Kulit Telur untuk Pemberdayaan Masyarakat Donant Alananto Iskandar; Ignatius Ario Sumbogo; Anjar Dwi Astono; Siti Ruhana Dara; Vina Meliana; Maulana Malik Muhammad; Triyono Arief Wahyudi
BERDAYA: Jurnal Pendidikan dan Pengabdian Kepada Masyarakat Vol. 8 No. 1 (2026)
Publisher : LPMP Imperium

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36407/berdaya.v8i1.1763

Abstract

The utilization of eggshell waste offers a sustainable solution to reducing the environmental impact of organic waste while providing economic value to local communities. This program aims to develop educational strategies and community empowerment through practical training on processing eggshell waste into value-added products. Implemented using a participatory approach, the activity actively engaged community members in both learning and hands-on practice. The training focused on transforming eggshells into organic fertilizer, handicrafts, and animal feed additives. The event was conducted on October 2, 2025, in Pancoran, South Jakarta, in collaboration with the Family Welfare Movement (PKK) RW 3 as the primary community partner. PKK’s strategic role in fostering community welfare and facilitating information dissemination made them an ideal collaborator for this initiative. The success of the program is reflected in increased community knowledge and skills, strong participant engagement, the emergence of recycling-based entrepreneurial ideas, and strengthened partnerships between the implementation team, PKK RW 3 Pancoran, and the local community.
Pemberdayaan Petani dan Peternak Desa Warnasari untuk Menciptakan Petani dan Peternak Yang Mandiri dan Berdaya Saing Ferryal Abadi; Triyono Arief Wahyudi; Menik Indrati; Muniroh Muniroh; Ria Estiana
Jurnal Penelitian dan Pengabdian Masyarakat Vol. 4 No. 3 (2026): August 2026 In Press
Publisher : Yayasan Pondok Pesantren Sunan Bonang Tuban

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61231/afmxzz88

Abstract

This Community Service activity aims to enhance the capacity of farmers and livestock breeders through an empowerment program focused on strengthening knowledge, skills, and business independence. The implementation method uses a participatory approach. Activities are carried out by involving farmer groups, livestock groups, village government, and the implementation team as partners in every stage of the program. The results of the activities show an increase in participants' knowledge and skills in the application of cultivation techniques, business management, product processing, as well as the utilization of digital technology to support product marketing. In addition, participants have begun to implement simple business record-keeping, strengthen cooperation between groups, and increase awareness of the importance of innovation in developing agricultural and livestock businesses. The participatory approach implemented has been able to increase community involvement, ensuring that the program aligns with local needs and provides more sustainable benefits.