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All Journal Jurnal Eduscience (JES) Jurnal Pengabdian Kepada Masyarakat
Heri Tri luqman Budisantoso
Universitas Negeri Semarang
Computer Science & IT Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences Other

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PENINGKATAN EKONOMI DI PASAR DIGITAL: PROMOSI KONTEN UMKM MELALUI META-ADS Ghanis Putra Widhanarto; Wulan Aulia Azizah; Budiyono; Heri Tri luqman Budisantoso; Tri Hutami Wardoyo; Seftia Kusumawardani
Jurnal Pengabdian kepada Masyarakat Vol. 13 No. 1 (2026): JURNAL PENGABDIAN KEPADA MASYARAKAT 2026
Publisher : P3M Politeknik Negeri Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33795/abdimas.v13i1.8689

Abstract

UMKM di Kota Semarang menjadi potensi besar dengan banyaknya unit usaha kecil menengah dalam bidang kuliner, fashion, furniture dan pariwisata. Namun, berbagai kendala dihadapi terkait dengan pemasaran yang masih konvensional tanpa mengikuti tren. Pengabdian ini bertujuan untuk mengembangkan kapasitas pelaku UMKM di Kota Semarang dalam pembuatan konten digital pemasaran dan pemanfaatan meta-ads sebagai sarana pemasaran digital. Pelatihan dengan metode ceramah, diskusi, dan praktik langsung digunakan untuk memberikan materi terkait pengembangan konten digital dan pemanfaatan meta-ads untuk pemasaran skala luas. Langkah-langkah yang berupa perencanaan, pelaksanaan dan evaluasi menjadi tahapan yang dilakukan untuk menyelenggarakan program pelatihan. Pelatihan dilaksanakan dengan partisipasi sejumlah 10 pelaku UMKM di Kota Semarang. Peserta pelatihan diberikan pelatihan pengembangan media promosi berupa pamflet dan video. Selanjutnya, peserta diberikan pelatihan terkait pembuatan akun meta-ads dan beriklan di meta-ads. Hasil evaluasi menunjukan peningkatan kemampuan peserta dalam pengembangan konten digital dan kemampuan mereka dalam mengelola iklan di meta-ads. Evaluasi proses juga menunjukan bahwa tingkat keberhasilan program sebesar 86% berdasarkan pengisian kuesioner.
THE EFFECTIVENESS OF VIRTUAL REALITY IN VOCATIONAL EDUCATION FOR FASHION DESIGN AND PRODUCTION Irmayanti Irmayanti; Syahroni Hidayat; Heri Tri Luqman Budisantoso; Ahmad Mustamil Khoiron; Taofan Ali Achmadi
JURNAL EDUSCIENCE Vol 13, No 2 (2026): Jurnal Eduscience (JES), (Authors from Malaysia and Indonesia)
Publisher : Universitas Labuhanbatu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36987/jes.v13i2.8267

Abstract

Purpose – The fashion industry must master the practical skills needed today to employ immersive technology like VR in Vocational Education and Training. Due to the cost and hazard of hands-on instruction, Indonesian vocational high schools have a skill gap. In order to deal with this problem, this study talks about the real-life outcomes of "Fashion Tech Edu-VR," an immersive learning tool that fits perfectly with the Indonesian national curriculum.Methodology – This study employs a quasi-experimental research approach with a pre-test and post-test Control Group Design. The research subjects consist of 90 grade XI (Phase F) students from the Fashion Design and Production expertise program at a Vocational High School (SMK) in Semarang City. The data collection techniques used were threefold: tests, observation, and questionnaires. To test the hypotheses in this study, a t-test (paired sample t-test) was utilized with the assistance of IBM SPSS Statistics 26, comparing the post-test scores between the control group and the experimental group.Findings – The findings show a statistically significant difference in learning outcomes between the control and experimental classes (t = -27.935). Student engagement in the control group was 3.31, compared to 4.62 in the experimental class after the Fashion Tech Edu-VR intervention. This study found that students who used 'Fashion Tech Edu-VR' achieved significantly higher learning gains compared to the control group. The platform also received excellent usability ratings and fostered much higher levels of student engagement, confirming its effectiveness as an educational tool.Contribution – The study concludes that "Fashion Tech Edu-VR" is a useful educational tool that solves real-world training problems and is a very effective teaching example
Co-Authors Budiyono Irmayanti Irmayanti Khoiron, Ahmad Mustamil Seftia Kusumawardani Syahroni Hidayat Taofan Ali Achmadi Tri Hutami Wardoyo Widhanarto, Ghanis Putra Wulan Aulia Azizah