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All Journal JURNAL REFORMASI ADMINISTRASI Jurnal Ilmiah untuk Mewujudkan Masyarakat Madani Transparansi Jurnal Ilmiah Ilmu Administrasi International Journal of Economics, Business and Accounting Research (IJEBAR) NERACA : JURNAL AKUNTANSI TERAPAN JURNAL ILMIAH GLOBAL EDUCATION Mejuajua Jurnal Pajak Vokasi (JUPASI) Best Journal of Administration and Management Lead Journal of Economy and Administration JAMBIS : Jurnal Administrasi Bisnis Jurnal Ilmu Administrasi Publik Fundamental and Applied Management Journal
Cholik, Agus
Universitas Esa Unggul, West Jakarta, 11510, Indonesia
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Mathematics Public Health Social Sciences Other

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Building Organizational Culture Through Digitalization of Technology Service Post Management in Improving the Performance of Alamanda 28 Technology Service Post, Bojong Rawalumbu Sub District Imansyah Abinda Firdaus; Agus Cholik; Muhammad Riksa Praba Haskara; Muhammad Ro'uuf Fadhillah; Ranty Purnamasari
Best Journal of Administration and Management Vol 3 No 2 (2024): Best Journal of Administration and Management
Publisher : International Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56403/bejam.v3i2.234

Abstract

This study analyzes organizational culture in the implementation of digitalization of the management of the Alamanda 28 Technology Service Post (Posyantek), Bojongrawalumbu Village, to improve public service performance. Using a qualitative approach with a case study method, data was collected through in-depth interviews, participant observation, and documentation studies. The research results show that digitalization has succeeded in increasing operational efficiency, transparency and accountability, as well as user satisfaction. This transformation is supported by transformational leadership, a culture of continuous learning, and collaboration between human resources. However, challenges such as resistance to change, infrastructure limitations, and digital literacy still need to be addressed. This study recommends prioritizing strengthening human resources, technology infrastructure, and developing a culture of innovation for the sustainability of digital transformation. This research provides theoretical and practical contributions to the management of technology-based public services at the sub-district level.
Pengaruh Kepercayaan Merk Global Dan Kualitas Produk Terhadap Keputusan Pembelian Mobil Toyota Avanza Di PT. Astra Internasional, Tbk Toyota Auto 2000 Karawang Periode 2023 Adhy Fatkhuyani; M. Agus Cholik
JAMBIS : Jurnal Administrasi Bisnis Vol. 5 No. 4: Agustus 2025
Publisher : JAMBIS : Jurnal Administrasi Bisnis

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Abstract

This research aims to examine the influence of global brand trust and product quality on consumerpurchasing decisions for Toyota Avanza vehicles at PT Astra International, Tbk – Toyota Auto 2000Karawang during the 2023 period. The study is motivated by the enduring dominance of the ToyotaAvanza as a family car in Indonesia, amid intensifying competition in the automotive industry andshifting consumer preferences. The research applies a quantitative approach, utilizing a survey methodwith structured questionnaires distributed to 100 respondents who are customers of Toyota Auto 2000Karawang. The independent variables under study are global brand trust and product quality, while thedependent variable is purchasing decision. Data were analyzed using validity and reliability tests,classical assumption tests, multiple linear regression analysis, as well as t-tests and F-tests. Thefindings reveal that: (1) global brand trust has a positive and significant effect on purchasing decisions;(2) product quality has a positive and significant effect on purchasing decisions; and (3) global brandtrust and product quality simultaneously exert a significant influence on purchasing decisions for ToyotaAvanza vehicles. These results underscore that consumers’ decisions are shaped not only by functionalproduct attributes but also by brand image and trust in a global brand. From an academic standpoint,this study enriches consumer behavior literature in the automotive sector. From a practical perspective,the results provide valuable insights for PT Astra International, Tbk – Toyota Auto 2000 Karawang informulating marketing strategies, enhancing service quality, and maintaining brand reputation tostrengthen consumer purchasing decisions.Keywords: Global Brand Trust, Product Quality, Purchase Decision, Toyota Avanza, Auto 2000Karawang
Co-Authors Adhy Fatkhuyani Agus Haryanto Agus Munandar Ahmad Kandias Bahaweres Alfiyani Dewi Rakadita Ami Setiasih Andi Kurniawati Anita Wijayanti Anita Wijayanti Anton Sujarwo Cendira, Lezildan Donah Mulatsih Donah Mulatsih Eneng Tuti Alawiah Firdaus, Imansyah Abinda Firdaus, Yuladzul Fitrohtil Huda Fitri Hapsari, Penny Hardiansyah Hidayanti, Mardiana Tri Hilda Hilda Imansyah Abinda Firdaus Joean Himawan Fadlani Sam Aldia Plg Mardiana Tri Hidayanti Muhammad Reza Anindiarto Muhammad Rifnaldi Muhammad Riksa Praba Haskara Muhammad Riksa Praba Haskara Muhammad Ro'uuf Fadhillah Muhammad Ro'uuf Fadhillah Mukhlisin, M Udai Nabiyil Anzal Diaswara Rahmat Heryanto, Rahmat Ranty Purnamasari Ranty Purnamasari Ratna Dewi Rezki Aulia Salsya Nuri Wafdah Sauqi Silvia Oktaviani Siti Humayroh Sri Wahyuni Sri Wahyuni Sumantoro Sumantoro Sumarjono Tantri Yanuar Rahmat Syah Taufan Maulamin Vikaliana, Resista Wahyudi, Ickhsanto Zahra Aliyanti, Dila