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All Journal JURNAL REFORMASI ADMINISTRASI Jurnal Ilmiah untuk Mewujudkan Masyarakat Madani Transparansi Jurnal Ilmiah Ilmu Administrasi International Journal of Economics, Business and Accounting Research (IJEBAR) NERACA : JURNAL AKUNTANSI TERAPAN JURNAL ILMIAH GLOBAL EDUCATION Mejuajua Best Journal of Administration and Management Lead Journal of Economy and Administration JAMBIS : Jurnal Administrasi Bisnis Jurnal Ilmu Administrasi Publik Fundamental and Applied Management Journal Journal of Economic Education and Entrepreneurship Studies
Cholik, Agus
Universitas Esa Unggul, West Jakarta, 11510, Indonesia
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Mathematics Public Health Social Sciences Other

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Pengaruh Kepercayaan Merk Global Dan Kualitas Produk Terhadap Keputusan Pembelian Mobil Toyota Avanza Di PT. Astra Internasional, Tbk Toyota Auto 2000 Karawang Periode 2023 Adhy Fatkhuyani; M. Agus Cholik
JAMBIS : Jurnal Administrasi Bisnis Vol. 5 No. 4: Agustus 2025
Publisher : JAMBIS : Jurnal Administrasi Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This research aims to examine the influence of global brand trust and product quality on consumerpurchasing decisions for Toyota Avanza vehicles at PT Astra International, Tbk – Toyota Auto 2000Karawang during the 2023 period. The study is motivated by the enduring dominance of the ToyotaAvanza as a family car in Indonesia, amid intensifying competition in the automotive industry andshifting consumer preferences. The research applies a quantitative approach, utilizing a survey methodwith structured questionnaires distributed to 100 respondents who are customers of Toyota Auto 2000Karawang. The independent variables under study are global brand trust and product quality, while thedependent variable is purchasing decision. Data were analyzed using validity and reliability tests,classical assumption tests, multiple linear regression analysis, as well as t-tests and F-tests. Thefindings reveal that: (1) global brand trust has a positive and significant effect on purchasing decisions;(2) product quality has a positive and significant effect on purchasing decisions; and (3) global brandtrust and product quality simultaneously exert a significant influence on purchasing decisions for ToyotaAvanza vehicles. These results underscore that consumers’ decisions are shaped not only by functionalproduct attributes but also by brand image and trust in a global brand. From an academic standpoint,this study enriches consumer behavior literature in the automotive sector. From a practical perspective,the results provide valuable insights for PT Astra International, Tbk – Toyota Auto 2000 Karawang informulating marketing strategies, enhancing service quality, and maintaining brand reputation tostrengthen consumer purchasing decisions.Keywords: Global Brand Trust, Product Quality, Purchase Decision, Toyota Avanza, Auto 2000Karawang
The Influence of Organizational Culture on Employee Motivation and Discipline in the Education, Youth, and Sports Department of Karawang Regency Rahmat Heryanto; Agus Cholik; Ahmad Kandias Bahaweres; Joean Himawan Fadlani Sam Aldia Plg; Nabiyil Anzal Diaswara
Lead Journal of Economy and Administration Vol 3 No 2 (2024): Lead Journal of Economy and Administration (LEJEA)
Publisher : International Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56403/lejea.v3i2.231

Abstract

This study aims to analyze the influence of organizational culture on employee motivation and discipline in the Education, Youth, and Sports Department of Karawang Regency. Organizational culture is a crucial factor that can influence employee behavior and performance in government organizations. The study uses a quantitative approach with a survey method involving 65 employees as respondents. The research results show that organizational culture has a positive and significant influence on motivation (R² = 0.68) and employee discipline (R² = 0.72). These findings indicate the importance of strengthening organizational culture to improve motivation and discipline in the public sector.
The Influence of Organizational Culture in Increasing Staff Work Effectiveness at LPK Horison, Bekasi City Siti Humayroh; Agus Cholik; Silvia Oktaviani; Ratna Dewi; Anton Sujarwo
Lead Journal of Economy and Administration Vol 3 No 2 (2024): Lead Journal of Economy and Administration (LEJEA)
Publisher : International Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56403/lejea.v3i2.232

Abstract

This study aims to analyze the influence of organizational culture on the effectiveness of staff work at the Horison Job Training Institute (LPK) in Bekasi City. Using a quantitative approach and survey method, this study involved 50 employees as respondents selected using a saturated sampling technique. Data were collected through validated questionnaires and analyzed using simple linear regression analysis. The results showed that organizational culture has a positive and significant influence on staff work effectiveness with a coefficient of determination (R²) value of 0.724, indicating that 72.4 % of the variation in work effectiveness can be explained by organizational culture. The most influential dimensions of organizational culture are innovation and risk taking, with a contribution of 31.2 % . This study provides practical implications for LPK Horison management in developing strategies to strengthen organizational culture to improve staff work effectiveness.
Analysis of Community and Security Forces Collaboration through Socialization of Organizational Culture in the Implementation of the PILKADA 2024 Bekasi City in Margajaya Village, South Bekasi District, Bekasi City Mardiana Tri Hidayanti; Agus Cholik; Salsya Nuri Wafdah Sauqi; Alfiyani Dewi Rakadita
Lead Journal of Economy and Administration Vol 3 No 2 (2024): Lead Journal of Economy and Administration (LEJEA)
Publisher : International Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56403/lejea.v3i2.233

Abstract

Regional Head Elections (Pilkada) are a crucial component in Indonesia's democratic system that directly influences regional development, including in Bekasi. This study examines how organizational culture plays a role in optimizing interactions between security officers and the community to create supportive conditions during the Pilkada. The study was conducted in Margajaya Village, South Bekasi, using qualitative descriptive methodology. Data collection was conducted through a series of in-depth interviews, direct observation, documentation, and focus group discussions (FGD). The research findings indicate several obstacles in socializing organizational culture , including lack of community knowledge and obstacles in communication. The main challenges include efforts to build trust between officers and residents, and maintaining the professional attitude of officers in the field. Several solutions proposed include community-based socialization, improving officer communication skills, using information technology, and forming a work team.
The Influence of Organizational Culture and Ethics on Public Services at the Medan Satria District Office Penny Fitri Hapsari; Agus Cholik; Muhammad Rifnaldi; Hardiansyah; Ami Setiasih
Lead Journal of Economy and Administration Vol 3 No 2 (2024): Lead Journal of Economy and Administration (LEJEA)
Publisher : International Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56403/lejea.v3i2.235

Abstract

This study aims to analyze the influence of organizationalculture and ethics on the quality of public services at theMedan Satria District Office. Using a quantitativeapproach and survey method, this study involved 200respondents selected through random samplingtechniques from the community using services in MedanSatria District. Data were collected through a structuredquestionnaire and analyzed using multiple regressionanalysis. The results of the study show that organizationalculture has a positive and significant influence on publicservices with a determination coefficient of 0.642(p<0.05), while ethics contributes positively with a valueof 0.583 (p<0.05). Simultaneously, these two variablesinfluence the quality of public services by 71.5%. Thisfinding indicates the importance of strengtheningorganizational culture and implementing service ethics inimproving the quality of public services at the sub-districtlevel. Research recommendations emphasize thedevelopment of employee training programs andstandardization of ethics-based service procedures.
The Influence of Organizational Culture on Service Quality at Medan Satria Police Station Sumarjono; Agus Cholik; Lezildan Cendira
Lead Journal of Economy and Administration Vol 3 No 2 (2024): Lead Journal of Economy and Administration (LEJEA)
Publisher : International Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56403/lejea.v3i2.242

Abstract

This study examines the influence of organizational culture on service quality at the Medan Satria Police from the perspective of the community as service recipients. Using a quantitative approach, the study was conducted using a survey method on 100 community respondents who had used the Medan Satria Police services. Data collection used a questionnaire with a Likert scale that measured community perceptions of seven dimensions of organizational culture and five dimensions of service quality. Data analysis using simple linear regression showed that organizational culture has a positive and significant influence on service quality with a coefficient of determination (R²) of 0.685. The service orientation dimension provides the largest contribution (32.4%) to improving service quality. The research results indicate the importance of strengthening the implementation of organizational cultural values that are oriented towards community satisfaction through innovative programs and the development of service competencies.
Digital Marketing Strategies and Customer Loyalty: The Mediating Role of Brand Equity in Online Consumer Behavior Agus Cholik; Andi Kurniawati
Journal of Economic Education and Entrepreneurship Studies Vol. 7 No. 5 (2026)
Publisher : Department of Economics Education, Faculty of Economics, Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62794/je3s.v7i5.506

Abstract

This study examines the relationships among Digital Marketing Strategies, Brand Equity, and Customer Loyalty among online consumers in DKI Jakarta and West Java, Indonesia. A quantitative cross-sectional survey was conducted with 400 respondents selected through purposive and quota sampling, with equal representation from the two regions. Respondents evaluated one brand they had purchased online, and the constructs were measured using a five-point Likert scale. Data were screened in Microsoft Excel and SPSS and analyzed using Partial Least Squares Structural Equation Modeling in SmartPLS 4. The reported results indicate that Digital Marketing Strategies were not statistically associated with Customer Loyalty at the 5% significance level (β = 0.218, p = 0.063), whereas Digital Marketing Strategies were positively associated with Brand Equity (β = 0.701, p < 0.001), and Brand Equity was positively associated with Customer Loyalty (β = 0.400, p < 0.001). The reported indirect effect through Brand Equity also did not meet the 5% significance criterion (β = 0.152, p = 0.067). These findings suggest that, within this sample, digital marketing perceptions were more closely related to consumer-based brand value than to loyalty directly. The study contributes by examining a multi-touchpoint view of Digital Marketing Strategies and by distinguishing brand-building outcomes from loyalty formation. The cross-sectional design, self-reported data, and geographically bounded sample limit causal and broader population inferences.
Pengaruh Prosedur Layanan, Ketepatan Waktu dan Kemudahan Akses terhadap Kepuasan Pengguna Laboratorium Barang Bukti Elektronik Komisi Pemberantasan Korupsi Imellia Febrina; Agus Cholik
Reformasi Administrasi Vol. 13 No. 2: September 2026
Publisher : Institut Ilmu Sosial dan Manajemen STIAMI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31334/41xhys35

Abstract

The increase in electronic evidence handled by the Electronic Evidence Laboratory (LBBE) of the Corruption Eradication Commission (CEC) from 2020 to 2024 indicates growing complexity in LBBE’s operations, both procedurally and technically. This rising workload demands that LBBE services be faster, more accurate, and more adaptive to the needs of internal users (investigators, inquiry officers, and prosecutors). An initial survey of 20 internal users revealed issues related to service procedures, timeliness, and accessibility that potentially affect users’ satisfaction. Research on digital forensic services within law enforcement institutions remains limited, highlighting a significant research gap. Addressing this gap would enable public service theories to be applied not only in a general context but also specifically within the framework of digital based law enforcement. The purpose of this research is to analyze and evaluate the influence of service procedures, timeliness, and accessibility on users’ satisfaction at LBBE of CEC. This research employed a quantitative research method, targeting the population of LBBE KPK users, with a total sample of 106 respondents. Data were collected through questionnaires and analyzed using multiple linear regression with SPSS Statistics version 25. The independent variables in this study were service procedures, timeliness, and accessibility, while the dependent variable was users’ satisfaction. The partial t test results reveal that service procedures have a positive and significant effect on users’ satisfaction (t-value = 4.698 > t-table = 1.983; p-value = 0.000 < 0.05). Likewise, timeliness shows a positive and significant impact (t-value = 4.169 > t-table = 1.983; p-value = 0.000 < 0.05), and accessibility also demonstrates a positive and significant influence (t-value = 3.528 > t-table = 1.983; p-value = 0.000 < 0.05). Moreover, the F-test results confirm that, collectively, these three independent variables significantly affect users’ satisfaction (F-value = 134.285 > F-table = 2.68). The coefficient of determination (R²) value of 0.798 indicates that 79.8% of users’ satisfaction can be explained by the combined influence of service procedures, timeliness, and accessibility, while the remaining 20.2% is influenced by other factors not covered in this study.
Co-Authors Adhy Fatkhuyani Agus Haryanto Agus Munandar Ahmad Kandias Bahaweres Ahmad Kandias Bahaweres Alfiyani Dewi Rakadita Alfiyani Dewi Rakadita Ami Setiasih Ami Setiasih Andi Kurniawati Andi Kurniawati Anita Wijayanti Anita Wijayanti Anton Sujarwo Anton Sujarwo Cendira, Lezildan Donah Mulatsih Donah Mulatsih Eneng Tuti Alawiah Firdaus, Imansyah Abinda Firdaus, Yuladzul Fitrohtil Huda Fitri Hapsari, Penny Hardiansyah Hardiansyah Hidayanti, Mardiana Tri Hilda Hilda Imansyah Abinda Firdaus Imellia Febrina Joean Himawan Fadlani Sam Aldia Plg Joean Himawan Fadlani Sam Aldia Plg Lezildan Cendira Mardiana Tri Hidayanti Mardiana Tri Hidayanti Muhammad Rifnaldi Muhammad Rifnaldi Muhammad Riksa Praba Haskara Muhammad Riksa Praba Haskara Muhammad Ro'uuf Fadhillah Muhammad Ro'uuf Fadhillah Mukhlisin, M Udai Nabiyil Anzal Diaswara Nabiyil Anzal Diaswara Penny Fitri Hapsari Rahmat Heryanto Rahmat Heryanto, Rahmat Ranty Purnamasari Ranty Purnamasari Ratna Dewi Ratna Dewi Rezki Aulia Salsya Nuri Wafdah Sauqi Salsya Nuri Wafdah Sauqi Silvia Oktaviani Silvia Oktaviani Siti Humayroh Siti Humayroh Sri Wahyuni Sri Wahyuni Sumantoro Sumantoro Sumarjono Sumarjono Tantri Yanuar Rahmat Syah Taufan Maulamin Vikaliana, Resista Wahyudi, Ickhsanto Zahra Aliyanti, Dila