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Integrating Maqasid Sharia in Responsible Tourism Marketing: A Case Study of Rinding Allo Village Attractions Iradat, Muhammad Isra; Asmayanti; Syarifah Aliyah Fitrisam
LAA MAISYIR: Jurnal Ekonomi Islam Vol 12 No 1 (2025)
Publisher : Universitas Islam Negeri Alauddin Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24252/lamaisyir.v12i1.57102

Tourism necessitates the adoption of sustainability principles to preserve the authenticity of tourism products. Rinding Allo Village, as an emerging tourist destination, has shown potential but pays limited attention to carrying capacity, thereby risking negative impacts from tourism activities. This research aims to integrate maqasid sharia into the framework of Responsible Tourism Marketing (RTM) through a case study of tourism attractions in Rinding Allo Village. Employing a qualitative approach with a case study design, data were collected through interviews, direct observation, and documentation. The data were then analyzed using a within-case analysis method, focusing on marketing planning through the segmentation, targeting, and positioning (STP) framework. The findings reveal that the tourism attractions in Rinding Allo Village have significant potential to support the integration of maqasid sharia into RTM. Specific attractions include: Rentekasimpo Waterfall, which reflects environmental preservation (hifz al-bi’ah); Buntulemo agro-tourism, which supports the maintenance of natural ecosystems (hifz al-nafs); Pangngaru dance performances, symbolizing respect and social dignity (hifz al-‘ird); and the traditional weaving of Rongkong cloth, representing the preservation of local wisdom (hifz al-‘ird). As a strategic recommendation, the development of a tourism guidebook is proposed as part of enhancing the destination’s carrying capacity and promoting responsible tourism practices aligned with Islamic ethical values.

Digital natives and deferred payments: A qualitative study of young consumers' e-commerce BNPL behaviors Fitrisam, Syarifah Aliyah; Iradat, Muhammad Isra; Iskandar, Rizkiani; Utami, Ayu Putri; Rhamadhani, Rika Febby
Priviet Social Sciences Journal Vol. 5 No. 9 (2025): September 2025
Publisher : Privietlab

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55942/pssj.v5i9.575

The swift adoption of Buy Now, Pay Later (BNPL) options has significantly changed the online shopping experience, particularly among younger demographics, such as Generation Z and Millennials, in Indonesia. Given that many individuals in this age group do not possess traditional credit cards, BNPL has become a favored and easily accessible solution that fits their digital lifestyle. This research examines how the rise of BNPL affects the purchasing choices, financial outlooks, and expressions of identity of younger consumers. The results indicate a transition in consumer behavior that prioritizes convenience, facilitated by digital platforms, where payment methods serve as a form of self-expression and reflect personal lifestyle preferences. The findings highlight the social and psychological aspects of deferred payment systems, offering valuable insights into the evolving dynamics between young consumers and financial innovation.

Workshop Pemanfaatan Brand Dan Sosial Media Untuk Pemasaran Digital Desa Matansala Kabupaten Morowali Zeylo Auriza, Moh.; Isra Iradat, Muh.
Sambulu Gana : Jurnal Pengabdian Masyarakat Vol. 5 No. 1 (2026): Januari 2026
Publisher : Lembaga Penelitian dan Pengabdian Pada Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56338/sambulu_gana.v5i1.9443

Intan Permata MSME, located in Matansala Village, Bungku Tengah District, Morowali Regency, is a micro-business engaged in ecoprint production with the aim of empowering the community, especially housewives and young people, through sustainable entrepreneurship activities. This MSME faces major obstacles in digital marketing, which has resulted in low competitiveness and limited market reach. The urgency of this problem lies in the importance of optimising the brand and social media as effective promotional tools to increase the reach of ecoprint products. This study aims to identify the digital marketing obstacles faced by Intan Permata MSME and to design a more effective social media-based marketing strategy. The methods used in this study include qualitative and quantitative approaches, with data collection techniques through observation, interviews, and analysis of SME social media. In addition, training and mentoring will be provided to business actors to improve their understanding and skills in digital marketing. The targeted outcomes of this research include improved digital marketing skills for MSME entrepreneurs, more effective social media-based marketing strategies, and increased engagement and sales of ecoprint products through digital platforms..

Digital natives and deferred payments: A qualitative study of young consumers' e-commerce BNPL behaviors Syarifah Aliyah Fitrisam; Muhammad Isra Iradat; Rizkiani Iskandar; Ayu Putri Utami; Rika Febby Rhamadhani
Priviet Social Sciences Journal Vol. 5 No. 9 (2025): September 2025
Publisher : Privietlab

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55942/pssj.v5i9.575

The swift adoption of Buy Now, Pay Later (BNPL) options has significantly changed the online shopping experience, particularly among younger demographics, such as Generation Z and Millennials, in Indonesia. Given that many individuals in this age group do not possess traditional credit cards, BNPL has become a favored and easily accessible solution that fits their digital lifestyle. This research examines how the rise of BNPL affects the purchasing choices, financial outlooks, and expressions of identity of younger consumers. The results indicate a transition in consumer behavior that prioritizes convenience, facilitated by digital platforms, where payment methods serve as a form of self-expression and reflect personal lifestyle preferences. The findings highlight the social and psychological aspects of deferred payment systems, offering valuable insights into the evolving dynamics between young consumers and financial innovation.

Sosialisasi Standarisasi Produk UMKM Intan Permata Untuk Meningkatkan Efisiensi Produksi Dan Keberlanjutan Usaha Alwi, Miftahul Jannah; Islianty, Nur Risky; Niluh Putu Evvy Rossanty; Anisah; Muhammad Isra Iradat
J-Dinamika : Jurnal Pengabdian Masyarakat Vol 11 No 1 (2026): April
Publisher : Politeknik Negeri Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar

Product standardization socialization for UMKM Intan Permata, which is engaged in the production of batik cloth using eco-print techniques in Matansala Village, Bungku Tengah District, Morowali Regency. To date, UMKM Intan Permata has carried out production without clear SOPs and measurable quality standards. Without standard guidelines, the production process is often inconsistent, which risks producing products with varying quality. This results in the resulting products not always meeting the desired quality standards, thereby reducing customer satisfaction and potential sales. The production process without adequate supervision, the use of raw materials, labor, and time is often inefficient, which also impacts high production costs. This activity is expected to improve production efficiency and business sustainability through the implementation of standardization in their production processes. This activity includes socialization on the importance of product standardization, the creation of Standard Operating Procedures (SOPs), and training in the application of higher quality standards. Thus, it is expected to produce more consistent products, reduce waste, and increase competitiveness in the market. This activity is expected to provide benefits in the form of increased practical skills in the field of business management and production, as well as the ability to implement standardization techniques in daily business.

Marketing Management Strategy Of Konanami SME For Business Sustainability Amid Mining Activities In Morowali Regency Jusmawati; Isra Iradat, Muhammad; Supu, Mahfud; Budi Winoto, Agung; Suliastun Pebrianti, Denda
Jurnal Kolaboratif Sains Vol. 9 No. 5: Mei 2026
Publisher : Universitas Muhammadiyah Palu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56338/jks.v9i5.10822

Konanami SME, a local microenterprise in Unsongi Village, Morowali Regency, was established under the PKK Women’s Organization to empower the community through sustainable entrepreneurship. This study aims to analyze Konanami’s marketing management strategy in maintaining business sustainability amid intensive mining activities in Morowali. Using a qualitative descriptive method, the research explores the application of segmentation, targeting, positioning, and the marketing mix (4P), product, price, place, and promotion. The findings show that Konanami successfully differentiates its nutmeg-based products by emphasizing natural ingredients, halal certification, and local cultural value. The enterprise applies affordable pricing, hybrid distribution and community based promotion through social media and local events. These strategies not only enhance brand recognition but also strengthen the local economy by creating jobs and supporting women’s empowerment. Konanami demonstrates that a community-based business can remain competitive and sustainable even in regions dominated by mining industries through adaptive and ethical marketing management.

Digital Marketing Strategies to Enhance the Tourism Appeal of Pasir Panjang Beach, Pu’ungkeu Village Through a Blue Economy Framework Isra Iradat, Muhammad; Alwi, Miftahul Jannah; Nunu, Arson Abd, Rasyid; Daud, Salma; Pitaan, Zulkifli
Jurnal Kolaboratif Sains Vol. 9 No. 5: Mei 2026
Publisher : Universitas Muhammadiyah Palu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56338/jks.v9i5.10835

Pasir Panjang Beach, located in Pu’ungkeu Village, Bungku Pesisir District, Morowali, Central Sulawesi, is a coastal destination characterized by a long stretch of white sand, clear seawater, and a tranquil marine atmosphere. These natural qualities make it an increasingly preferred leisure site among local visitors, particularly during weekends. However, limited digital exposure and promotional initiatives have hindered its wider recognition. This study aims to formulate digital marketing strategies to strengthen the branding of Pasir Panjang Beach as a sustainable marine tourism destination grounded in the blue-economy concept. A descriptive qualitative approach was applied through field observation, visual documentation, and literature review related to ecotourism and digital promotion. Findings indicate that digital content focused on natural beauty, sustainability narratives, and local community participation can significantly enhance destination visibility while fostering environmental preservation. Recommended strategies include creative content development, social media optimization, collaborative promotion, and applying green-tourism principles to reinforce the beach’s identity as an eco-friendly coastal tourism destination.

Studi Literatur: Pengaruh Kebijakan Dividen dan Profitabilitas Terhadap Nilai Perusahaan: Literature Study: The Effect of Dividend Policy and Profitability on Company Value Miftahul Jannah Alwi; Rizkiani Iskandar; Jusmawati; Nini Andriani; Muhammad Isra Iradat
Jurnal Kolaboratif Sains Vol. 8 No. 8: Agustus 2025
Publisher : Universitas Muhammadiyah Palu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56338/jks.v8i8.8054

Studi ini bertujuan untuk menganalisis pengaruh kebijakan dividen dan profitabilitas terhadap nilai perusahaan melalui pendekatan literature review terhadap berbagai studi empiris yang diterbitkan dalam lima tahun terakhir. Dalam dunia korporasi, kebijakan dividen dan profitabilitas menjadi dua faktor penting yang tidak hanya mencerminkan kondisi keuangan perusahaan, tetapi juga nilai-nilai intrinsik seperti kepercayaan, tanggung jawab, dan prospek keberlanjutan usaha. Hasil review menunjukkan bahwa mayoritas penelitian menemukan hubungan atau pengaruh positif antara kebijakan dividen dan nilai perusahaan, di mana pembagian dividen yang konsisten memberi sinyal keuangan yang sehat dan meningkatkan kepercayaan investor. Begitu pula dengan profitabilitas, yang dinilai mampu meningkatkan nilai perusahaan melalui efisiensi operasional dan potensi pertumbuhan laba. Meskipun terdapat beberapa hasil penelitian yang menyatakan sebaliknya, secara umum dapat disimpulkan bahwa kebijakan dividen dan profitabilitas merupakan indikator efektif dalam mencerminkan serta meningkatkan nilai perusahaan. Temuan ini memberikan implikasi penting bagi manajemen perusahaan dalam merumuskan kebijakan keuangan strategis, dan bagi investor dalam menilai potensi serta kualitas perusahaan di pasar modal.

Pengaruh Profitabilitas (ROA) dan Likuiditas (CR) terhadap Nilai Perusahaan (PBV) pada Perusahaan LQ45 Non – Bank yang Tercatat di Bursa Efek Indonesia Periode 2020 – 2024: The Effect of Profitability (ROA) and Liquidity (CR) on Firm Value (PBV) in Non Bank LQ45 Companies Listed on the Indonesia Stock Exchange, 2020?–?2024 Jusmawati; Miftahul Jannah Alwi; Nini Andriani; Muhammad Isra Iradat
Jurnal Kolaboratif Sains Vol. 8 No. 8: Agustus 2025
Publisher : Universitas Muhammadiyah Palu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56338/jks.v8i8.8094

Bursa efek Indonesia dibedakan berdasarkan tingkat likuidasi saham dan kapitalisasi pasarnya yang besar, berfungsi sebagai tolok ukur untuk mengevaluasi kinerja emiten dipasar modal nasional. Daya tarik perusahaan bagi investor, diukur dari prospek pertumbuhan dan stabilitas keuangan jangka panjang merupakan faktor penting untuk mengevaluasi kinerjanya. Faktor ini berpengaruh besar terhadap perusahaan secara keseluruhan. Profitabilitas didefinisikan sebagai kemampuan untuk menghasilkan laba, yang berpotensi menarik investor, meningkatkan harga saham dan meningkatkan nilai perusahaan. Sebaliknya, Likuiditas didefinisikan sebagai kemampuan memenuhi kewajiban jangka pendek dan dianggap sebagai faktor penting dalam menjaga kepercayaan investor. Namun penelitian yang ada menunjukkan ketidaksesuaian antara teori dan hasil empiris mengenai profitabilitas dan likuiditas terhadap nilai perusahaan. Penelitian menggunakan pendekatan kuantitatif dan asosiatif bertujuan untuk menguji hubungan antara profitabilitas dan likuiditas. Untuk tujuan tersebut, Statistical Package for the Social Sciences (SPSS) sebagai instrumen analisis. Kesimpulan berikut ini diperoleh peneliti: Temuan penelitian menunjukkan bahwa profitabilitas (ROA) menunjukkan hubungan negatif dan signifikan dengan kekayaan bersih (PBV). Selain itu, rasio likuiditas (CR) terbukti memberikan pengaruh yang substansial dan positif terhadap price to book value (PBV).

The Effect of Sales Promotion on Purchase Intention and Purchase Decision of Telkomsel Data Packages in Morowali Regency: The Effect of Sales Promotion on Purchase Intention and Purchase Decision of Telkomsel Data Packages in Morowali Regency Rahma Wati; Moh Zeylo Auriza; Maskuri Sutomo; Muhammad Isra Iradat
Jurnal Ilmu Perbankan dan Keuangan Syariah Vol. 8 No. 1 (2026)
Publisher : Program Studi Perbankan Syariah Fakultas Ekonomi dan Bisnis Islam UIN Datokarama Palu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24239/jipsya.v8i1.372.1-20

This study is motivated by inconsistent empirical findings related to the influence of sales promotion on purchase decision, especially in utilitarian products that are basic needs, such as data packages. In needs-based products, consumers generally make purchases due to functional impulses, so the effectiveness of sales promotions in influencing purchase decision directly or through purchase intention still needs to be studied, especially in the context of regional markets. The study examines the influence of sales promotion on purchase decision through purchase intention in Telkomsel data package users in Morowali Regency. This study uses purposive sampling as a sampling technique, where the researcher determines the sample based on the research objectives and criteria that have been set by the researcher. The quantitative approach was used with SmartPLS-based Structural Equation Modeling (SEM) analysis techniques on 140 respondents. The results of the analysis show that sales promotions are proven to have a direct effect on purchase intention, but do not show an effect on purchase decision. On the other hand, purchase intention has a direct effect on purchase decision and has been proven to mediate the relationship between sales promotion and purchase decision indirectly. The novelty of this study lies in proving that in utilitarian products in the Morowali Regency market, sales promotion plays a role as a psychological trigger for the formation of purchase intention rather than as a driver of direct purchase decision. These findings strengthen the role of purchase intention as a mediation mechanism for needs-based products

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