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All Journal Jurnal Samudra Ekonomi dan Bisnis J-Dinamika: Jurnal Pengabdian Kepada Masyarakat Jurnal Kolaboratif Sains
Alwi, Miftahul Jannah
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Religion Agriculture, Biological Sciences & Forestry Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Nursing Public Health Other

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Model Perilaku Pengelolaan Keuangan Berbasis Pengetahuan Keuangan dan Sikap Keuangan pada UMKM di Bumi Raya, Morowali Anisah, Anisah; D, Salma; Alwi, Miftahul Jannah; Irawati, Iin; Saransi, Ulfa
Jurnal Samudra Ekonomi dan Bisnis Vol 16 No 1 (2025): JSEB
Publisher : Fakultas Ekonomi Universitas Samudra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33059/jseb.v16i1.10807

Abstract

The research analyzes the influence of financial knowledge on financial management behavior, by placing financial attitudes as a mediating variable. This quantitative research uses MSMEs operating in the Bumi Raya area, Morowali as the research population, where 73 respondents were selected as samples. Data analysis uses structural equation modeling (SEM), which is operationalized through Partial Least Square (PLS) path analysis using the WarpPLS version 8 program. The results state two important conclusions. First, financial knowledge does not have a significant effect on financial management behavior, but shows a real contribution in forming financial attitudes. Second, financial attitude is proven to have a strategic function as a mediating variable between financial knowledge and financial management behavior among MSMEs operating in the research location, as well as having a substantial positive influence on financial management behavior patterns.
Cita Rasa Produk dan Word Of Mouth sebagai Determinan Keputusan Pembelian Konsumen: Product Taste and Word of Mouth as Determinants of Consumer Purchasing Decisions Mahfud Supu; Arson Abd Rasyid Nunu; Agung Budi Winoto; Jusmawati; Alwi, Miftahul Jannah
Jurnal Kolaboratif Sains Vol. 9 No. 2: Februari 2026
Publisher : Universitas Muhammadiyah Palu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56338/jks.v9i2.10341

Abstract

Tujuan penelitian ini adalah untuk mengetahui bagaimana cita rasa dan word of mouth berpengaruh secara parsial dan simultan terhadap keputusan pembelian konsumen pada Bakso Bakar Mas Kuntet di Kecamatan Bungku Tengah dengan sampel 100 responden yang merupakan konsumen Bakso Bakar Mas Kuntet. Metode yang digunakan dalam penelitian ini adalah metode kuantitatif dengan jenis penelitian eksplanatori (explanatory research) yang bertujuan untuk menjelaskan hubungan kausal antara variabel independen dan variabel dependen melalui pengujian hipotesis. Teknik analisis yang digunakan pada penelitian ini adalah analisis regresi linier berganda yang dibuat dengan SPSS versi 26. Hasil pengujian statistik diperoleh bahwa variabel cita rasa berpengaruh positif dan signifikan terhadap keputusan pembelian dengan nilai t hitung > t tabel atau 14,058 > 1,661, dengan nilai signifikan sebesar 0,000 < 0,05. Variabel word of mouth berpengaruh positif tetapi tidak signifikan terhadap keputusan pembelian dengan nilai t hitung < t tabel atau 1,059 < 1,661, dengan nilai signifikansi 0,292 > 0,05. Variabel cita rasa dan word of mouth secara simultan berpengaruh positif dan signifikan terhadap keputusan pembelian dengan nilai f hitung > f tabel atau 105,675 > 3,09 dengan nilai signifikan 0,000 < 0,05. Berdasarkan uji koefisien determinasi diperoleh nilai Adjusted R Square sebesar 0,528. Hal ini berarti 67,9% keputusan pembelian dipengaruhi Cita Rasa dan Word of Mouth sedangkan sisanya yaitu 32,1% keputusan pembelian dipengaruhi oleh variabel- variabel lainnya seperti harga, lokasi, dan kualitas layanan.
Sosialisasi Standarisasi Produk UMKM Intan Permata Untuk Meningkatkan Efisiensi Produksi Dan Keberlanjutan Usaha Alwi, Miftahul Jannah; Islianty, Nur Risky; Niluh Putu Evvy Rossanty; Anisah; Muhammad Isra Iradat
J-Dinamika : Jurnal Pengabdian Masyarakat Vol 11 No 1 (2026): April
Publisher : Politeknik Negeri Jember

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Abstract

Product standardization socialization for UMKM Intan Permata, which is engaged in the production of batik cloth using eco-print techniques in Matansala Village, Bungku Tengah District, Morowali Regency. To date, UMKM Intan Permata has carried out production without clear SOPs and measurable quality standards. Without standard guidelines, the production process is often inconsistent, which risks producing products with varying quality. This results in the resulting products not always meeting the desired quality standards, thereby reducing customer satisfaction and potential sales. The production process without adequate supervision, the use of raw materials, labor, and time is often inefficient, which also impacts high production costs. This activity is expected to improve production efficiency and business sustainability through the implementation of standardization in their production processes. This activity includes socialization on the importance of product standardization, the creation of Standard Operating Procedures (SOPs), and training in the application of higher quality standards. Thus, it is expected to produce more consistent products, reduce waste, and increase competitiveness in the market. This activity is expected to provide benefits in the form of increased practical skills in the field of business management and production, as well as the ability to implement standardization techniques in daily business.
Digital Marketing Strategies to Enhance the Tourism Appeal of Pasir Panjang Beach, Pu’ungkeu Village Through a Blue Economy Framework Isra Iradat, Muhammad; Alwi, Miftahul Jannah; Nunu, Arson Abd, Rasyid; Daud, Salma; Pitaan, Zulkifli
Jurnal Kolaboratif Sains Vol. 9 No. 5: Mei 2026
Publisher : Universitas Muhammadiyah Palu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56338/jks.v9i5.10835

Abstract

Pasir Panjang Beach, located in Pu’ungkeu Village, Bungku Pesisir District, Morowali, Central Sulawesi, is a coastal destination characterized by a long stretch of white sand, clear seawater, and a tranquil marine atmosphere. These natural qualities make it an increasingly preferred leisure site among local visitors, particularly during weekends. However, limited digital exposure and promotional initiatives have hindered its wider recognition. This study aims to formulate digital marketing strategies to strengthen the branding of Pasir Panjang Beach as a sustainable marine tourism destination grounded in the blue-economy concept. A descriptive qualitative approach was applied through field observation, visual documentation, and literature review related to ecotourism and digital promotion. Findings indicate that digital content focused on natural beauty, sustainability narratives, and local community participation can significantly enhance destination visibility while fostering environmental preservation. Recommended strategies include creative content development, social media optimization, collaborative promotion, and applying green-tourism principles to reinforce the beach’s identity as an eco-friendly coastal tourism destination.
Co-Authors Agung Budi Winoto Anisah ANISAH Arson Abd Rasyid Nunu D, Salma Daud, Salma Iin Irawati Isra Iradat, Muhammad Jusmawati Mahfud Supu Muhammad Isra Iradat Niluh Putu Evvy Rossanty Nunu, Arson Abd, Rasyid Nur Risky Islianty Pitaan, Zulkifli Saransi, Ulfa