Article Per Year (5 Year)
p-Index From 2021 - 2026
0.23
P-Index
This Author published in this journals
All Journal MALLOMO: Journal of Community Service
Muhammad Amir Anshori
Universitas Muhammadiyah Surakarta and Universitas Muhammadiyah Karanganyar
Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Languange, Linguistic, Communication & Media Social Sciences Other

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
Strengthening the Competitiveness of Indonesian MSMEs in the Malaysian Market Muhammad Sholahuddin; Nurizal Ismail; Ratna Yunita Setiyani Subardjo; Suranto Suranto; Moechammad Nasir; Mohamad Nisman Fadhil; Muhammad Amir Anshori; Tazkia Amalia; Muhammad Fathi Salim
MALLOMO: Journal of Community Service Vol 6 No 2 (2026): Juni-November
Publisher : Universitas Muhammadiyah Sidenreng Rappang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55678/mallomo.v6i2.2809

Abstract

This community engagement programme aimed to strengthen the competitiveness of Indonesian micro, small and medium-sized enterprises in the Malaysian market through practical entrepreneurship training for Indonesian citizens in Kuala Lumpur and its surrounding areas. The programme was implemented at Rumah Hamka Malaysia and involved 30 existing and prospective entrepreneurs from various business sectors. Using a participatory training approach, the activities focused on target market identification, product attractiveness, business integrity, packaging improvement, and cost-effective promotional strategies. Evaluation was conducted through pre-test and post-test assessments, observation, worksheets, participant feedback, and satisfaction questionnaires. The data were analysed using descriptive analysis and a paired-samples t-test. The results showed a statistically significant improvement in participants’ understanding after the programme. Participants became more capable of identifying market segments, formulating product value, building customer trust, improving packaging presentation, and designing simple promotional messages. This programme concludes that community-based practical training can support Indonesian diaspora entrepreneurs and strengthen the competitiveness of Indonesian micro, small and medium-sized enterprises in Malaysia.
Co-Authors Moechammad Nasir Mohamad Nisman Fadhil Muhammad Fathi Salim Muhammad Sholahuddin Nurizal Ismail Ratna Yunita Setiyani Subardjo Suranto Suranto Tazkia Amalia