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Strengthening the Competitiveness of Indonesian MSMEs in the Malaysian Market Muhammad Sholahuddin; Nurizal Ismail; Ratna Yunita Setiyani Subardjo; Suranto Suranto; Moechammad Nasir; Mohamad Nisman Fadhil; Muhammad Amir Anshori; Tazkia Amalia; Muhammad Fathi Salim
MALLOMO: Journal of Community Service Vol 6 No 2 (2026): Juni-November
Publisher : Universitas Muhammadiyah Sidenreng Rappang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55678/mallomo.v6i2.2809

Abstract

This community engagement programme aimed to strengthen the competitiveness of Indonesian micro, small and medium-sized enterprises in the Malaysian market through practical entrepreneurship training for Indonesian citizens in Kuala Lumpur and its surrounding areas. The programme was implemented at Rumah Hamka Malaysia and involved 30 existing and prospective entrepreneurs from various business sectors. Using a participatory training approach, the activities focused on target market identification, product attractiveness, business integrity, packaging improvement, and cost-effective promotional strategies. Evaluation was conducted through pre-test and post-test assessments, observation, worksheets, participant feedback, and satisfaction questionnaires. The data were analysed using descriptive analysis and a paired-samples t-test. The results showed a statistically significant improvement in participants’ understanding after the programme. Participants became more capable of identifying market segments, formulating product value, building customer trust, improving packaging presentation, and designing simple promotional messages. This programme concludes that community-based practical training can support Indonesian diaspora entrepreneurs and strengthen the competitiveness of Indonesian micro, small and medium-sized enterprises in Malaysia.
ASSESSING LEARNING AND BEHAVIORAL OUTCOMES OF THE DHUHA PRAYER HABITUATION PROGRAM USING KIRKPATRICK’S FOUR-LEVEL MODEL: EVIDENCE FROM SMPIT NUR HIDAYAH SURAKARTA Fadhilla Nangroe Anggraini; Ari Anshori; Muhammad Wildan Shohib; Muhammad Fathi Salim
Proceeding of International Conference of Islamic Education Vol. 3 (2025): Proceeding of International Conference on Islamic Education
Publisher : Institut Islam Mamba'ul 'Ulum Surakarta

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Abstract

Education plays a central role in shaping behavior and enhancing individual knowledge and skills, including in the field of Islamic Religious Education (PAI). Program evaluation serves as a crucial component of the learning process to assess the effectiveness of educational initiatives. This study aimed to evaluate the Dhuha prayer habituation program implemented at SMPIT Nur Hidayah Surakarta by applying Kirkpatrick’s four-level evaluation model, which includes reaction, learning, behavior, and results. A descriptive qualitative method was employed, with data collected through observation, interviews, and documentation. The findings indicated that the Dhuha prayer habituation program had a positive impact on improving students’ understanding of sunnah prayer materials, fostering behavioral discipline, and cultivating spiritual values in daily life. The application of Kirkpatrick’s model proved effective in providing a comprehensive overview of the program’s success. This study contributes theoretically by reinforcing the relevance of the Kirkpatrick model in evaluating religious and character-based education programs, and practically by offering insights for educators and policymakers in designing holistic Islamic education programs that integrate spiritual and behavioral development.