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All Journal Journal of Artificial Intelligence and Digital Business Al-Amal: Jurnal Pengabdian Masyarakat
I Gusti Made Subrata
Universitas Pendidikan Mandalika
Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Electrical & Electronics Engineering Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences

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PENGENALAN PERMAINAN TRADISIONAL KEPADA ANAK DALAM RANGKA MELESTARIKAN BUDAYA LOKAL: Introducing Children to Traditional Games in Order to Preserve Local Culture Aminullah Aminullah; Novita Listyaningrum; Ida Ayu Ketut Marini; Ni Luh Ariningsih Sari; Ni Made Nia Bunga Surya Dewi; Gede Tusan Ardika; Aline Febriany Loilewen; I Gusti Made Subrata; Liya Apriana
Al-Amal: Jurnal Pengabdian Masyarakat Vol. 4 No. 1 (2026): Juni 2026
Publisher : Yayasan Al-Amin Qalbu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59896/amal.v4i1.715

Abstract

 The rapid development of digital technology has shifted children's interests from traditional games to gadgets. This situation threatens the preservation of local cultural heritage, which is rich in noble values. This community service aims to introduce and practice traditional games to children as an effort to preserve local culture. The method of implementing the community service is carried out through active participation with a descriptive approach. The results of the community service show that introducing traditional games to children, followed by traditional game competitions, can increase children's joy. Children are still enthusiastic about participating in traditional games if supported by the environment, starting from support from parents, community leaders and youth, and the village government. Although today's children are contaminated with gadgets, children's enthusiasm and enthusiasm for traditional games remain high, depending on the environment. When these games are held regularly, they can preserve local culture.
Digital Marketing, Pengalaman Gastronomi dan Citra Gastronomi Sebagai Determinan Daya Tarik Wisata Gastronomi Pangan Lokal Stevany Hanalyna Dethan; Ni Wayan Putu Meikapasa; I Gusti Made Subrata; Baiq Dinna Widiyasti
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 5 No. 2 (2026): Mei-Juli
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v5i2.9419

Abstract

Pariwisata gastronomi pangan lokal menjadi salah satu daya tarik utama di Pulau Lombok, Nusa Tenggara Barat. Penelitian ini bertujuan untuk menganalisis digital marketing, pengalaman gastronomi, dan citra gastronomi sebagai determinan daya tarik wisata gastronomi pangan lokal di Pulau Lombok. Jenis penelitian ini adalah kuantitatif dengan pendekatan deskriptif eksplanatif. Sampel penelitian sebanyak 160 responden wisatawan yang dipilih menggunakan teknik purposive sampling. Data dikumpulkan melalui wawancara dan kuesioner dengan skala likert. Analisis data yang dilakukan pada penelitian antara lain uji instrumen, uji asumsi klasik, analisis regresi linier berganda dan uji hipotesis. Hasil penelitian ini menyimpulkan pertama, bahwa digital marketing berpengaruh positif dan signifikan terhadap daya tarik wisata gastronomi pangan lokal di Pulau Lombok. Kedua, pengalaman gastronomi berpengaruh positif dan signifikan terhadap daya tarik wisata gastronomi pangan lokal di Pulau Lombok. Ketiga, citra gastronomi berpengaruh positif dan signifikan terhadap daya tarik wisata gastronomi pangan lokal di Pulau Lombok. Di mana citra gastronomi menunjukkan variabel yang memiliki pengaruh paling kuat, diikuti oleh pengalaman gastronomi dan digital marketing.  Keempat, bahwa secara simultan digital marketing, pengalaman gastronomi dan citra gastronomi berpengaruh positif dan signifikan terhadap daya tarik wisata gastronomi pangan lokal. Secara keseluruhan, penelitian ini memberikan bukti empiris bahwa penguatan ketiga variabel tersebut dapat menjadi solusi strategis dalam mengoptimalkan potensi wisata gastronomi pangan lokal di Pulau Lombok sebagai bagian dari pembangunan ekonomi kreatif dan pariwisata berkelanjutan di Provinsi Nusa Tenggara Barat.
Co-Authors Aline Febriany Loilewen AMINULLAH AMINULLAH Baiq Dinna Widiyasti Gede Tusan Ardika Ida Ayu Ketut Marini Liya Apriana NI LUH ARININGSIH SARI Ni Made Nia Bunga Surya Dewi Novita Listyaningrum Listyaningrum PUTU MEIKAPASA, NI WAYAN Stevany Hanalyna Dethan