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All Journal Multidiciplinary Output Research for Actual and International Issue (Morfai Journal)
Fitriana
Universitas Sangga Buana YPKP Bandung
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ANALYSIS OF HOSPITAL MANAGEMENT INFORMATION SYSTEMS (HMIS) ON THE EFFECTIVENESS AND EFFICIENCY OF OUTPATIENT SERVICES AND ITS IMPLICATIONS FOR EMPLOYEE PERFORMANCE (A SURVEY STUDY AT RUMAH SEHAT TERPADU DOMPET DUAFA HOSPITAL, BOGOR CITY) Anggilia Yuliani Susanti; Sri Rochani Mulyani; Rukhiyat Syahidin; Ayu Laili Rahmiyati; Farida Yuliaty; Fitriana
Multidiciplinary Output Research For Actual and International Issue (MORFAI) Vol. 6 No. 3 (2026): Multidiciplinary Output Research For Actual and International Issue
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.20736148

Abstract

This study aims to analyze the effect of the Hospital Management Information System (HMIS) on the effectiveness and efficiency of outpatient services and its implications for employee performance at Rumah Sakit Sehat Terpadu Dompet Dhuafa, Bogor City. The study employed a quantitative approach with a survey method involving employees directly engaged in outpatient services and HMIS utilization. Data were collected through questionnaires and analyzed using descriptive analysis and path analysis with SPSS version 24. The results indicate that HMIS contributes to service effectiveness (β=0.605; R²=36.6%), reflected in improved patient data accessibility, recording accuracy, and service speed. HMIS also contributes to service efficiency (β=0.603; R²=36.4%), evidenced by reduced patient waiting times and accelerated administrative processes. Service effectiveness and efficiency jointly contribute to employee performance (R²=26.5%), although only efficiency demonstrates a meaningful partial contribution. HMIS exerts a direct effect on employee performance (β=0.526) as well as indirect effects through effectiveness (0.126) and efficiency (0.242), yielding a total effect of 0.894. It is concluded that optimal HMIS implementation contributes to improving outpatient service quality and employee performance.
ANALYSIS OF DIGITAL MARKETING STRATEGY THROUGH SOCIAL MEDIA ON NEW PATIENT VISITS AT SURABAYA ISLAMIC HOSPITAL, EAST JAVA Dian Permata Asri; Vip Paramarta; Taufan Nugroho; Ayu Laili Rahmiyati; Kosasih; Fitriana
Multidiciplinary Output Research For Actual and International Issue (MORFAI) Vol. 6 No. 6 (2026): Multidiciplinary Output Research For Actual and International Issue
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.22637770

Abstract

The increasing competition among hospitals in Surabaya and changes in public behavior in seeking health information require hospitals to manage digital marketing in a more structured manner. This study analyzes the effect of Digital Marketing Strategy on Social Media and New Patient Visits and examines the mediating role of Social Media. A quantitative descriptive-verification design was employed using questionnaires from 100 new patients and internal hospital data for 2024–2025. Ordinal data were transformed into interval data using the Method of Successive Interval (MSI), followed by regression, path analysis, and the Sobel test. Digital Marketing Strategy positively and significantly affected Social Media (path coefficient = 0.846; t = 15.700; p = 0.000), Social Media positively and significantly affected New Patient Visits (0.873; t = 17.689; p = 0.000), and Digital Marketing Strategy had a significant direct effect on New Patient Visits (0.758; t = 11.498; p = 0.000). The indirect effect through Social Media was 0.738, with a Sobel statistic of 6.1205 (p < 0.05), indicating partial mediation. The second structural model produced R² = 71.6%. The findings indicate that informative, educational, relevant, and consistent digital marketing should be integrated with structured social media management to support sustainable growth in new patient visits.
Co-Authors Anggilia Yuliani Susanti Ayu Laili Rahmiyati Dian Permata Asri Farida Yuliaty Kosasih Rukhiyat Syahidin Sri Rochani Mulyani Taufan Nugroho Vip Paramarta