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All Journal Performance Jurnal Ekonomi, Manajemen, Akuntansi
Annisa Sri Budiman
Universitas Negeri Padang
Economics, Econometrics & Finance Education Social Sciences

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Gacha Mechanisms and Digital Consumer Behavior: A Systematic Literature Review on the Drivers of Impulsive Buying Among Gamers Annisa Sri Budiman; Abror Abror; Zul Afdal
Performance: Jurnal Personalia, Financial, Operasional, Marketing dan Sistem Informasi Vol 32 No 2 (2025): Performance
Publisher : Faculty of Economics and Business Universitas Jenderal Soedirman

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32424/1.jp.2025.32.2.21194

Abstract

This study aims to analyze the influence of monetization mechanisms in digital games—specifically gacha, loot boxes, and microtransactions—on the impulsive buying behavior of online gamers, taking into account the psychological dynamics involved. The method used is a systematic literature review (SLR) employing a bibliometric approach and following the PRISMA guidelines. Data were obtained from the ScienceDirect and Semantic Scholar databases, with an initial total of 148,869 articles, which were then screened to yield 10 relevant articles for analysis. The findings indicate that probability-based reward mechanisms, immersive gameplay experiences, and psychological factors such as fear of missing out (FOMO), impulsivity, and positive emotions play a significant role in driving impulsive purchases. Additionally, system designs such as probability concealment and selective feedback were found to reinforce cognitive distortions that increase players’ willingness to pay. This study also found that research on this topic is developing in a multidisciplinary manner, linking gamification, digital technology, and consumer behavior. The research’s contribution lies in a comprehensive synthesis of the relationship between gacha mechanisms and digital consumption behavior, while highlighting the importance of self-control in moderating such impulsive tendencies.
The Effect of Online Customer Reviews and Price on Purchase Decisions through Customer Satisfaction as a Mediating Variable for Mie Uda Bro Products in Padang (A Study of the Padang City Community) Anggi Saputra; Suci Alifah Rahmandani; Annisa Sri Budiman; Susi Evanita; Vidyarini Dwita
EKOMA : Jurnal Ekonomi, Manajemen, Akuntansi Vol. 5 No. 6: September 2026
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/ekoma.v5i6.18346

Abstract

This causal study aims to analyze the influence of online customer reviews and price on purchase decisions through customer satisfaction as a mediating variable for Mie Uda Bro products in Padang City (A Study of the Padang City Community) to determine the extent to which exogenous variables influence endogenous variables. The population in this study consists of residents of Padang City who have made purchases and viewed online reviews of Mie Uda Bro products in Padang City. The sample size was determined to be 100 samples using the Chocran formula with purposive sampling, a type of non-probability sampling. The data used is primary data obtained through the distribution of questionnaires to the residents of Padang City based on predetermined criteria. The analysis method used is SEM analysis using the SmartPLS 4.0 software. The results of the study indicate that: 1) online customer reviews have a positive and significant effect on purchase decisions, 2) price has a positive and significant effect on purchase decisions, 3) online customer reviews have a positive and significant effect on customer satisfaction, 4) price has a negative and significant effect on customer satisfaction, 5) customer satisfaction does not have a positive and significant effect on purchase decisions, 6) customer satisfaction does not mediate the relationship between online customer reviews and purchase decisions, 7) customer satisfaction does not mediate the relationship between price and purchase decisions
Co-Authors Abror Abror Anggi Saputra Suci Alifah Rahmandani Susi Evanita Vidyarini Dwita Zul Afdal