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Pengaruh Job Satisfaction dan Organizational Commitment terhadap Kinerja Kerja Mahasiswa yang Bekerja Part-Time di Universitas Muhammadiyah Bandung Asep Rizal Maulana; Panji Setia Meijaya; Sofa Parihah Nuraisha
Ekopedia: Jurnal Ilmiah Ekonomi Vol. 2 No. 3 (2026): JULI-SEPTEMBER
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/ea9p7k75

Abstract

This study aims to analyze the effect of Job Satisfaction and Organizational Commitment on the Work Performance of university students who work part-time at Universitas Muhammadiyah Bandung, both partially and simultaneously. The research is motivated by the growing phenomenon of students juggling dual roles as part-time workers and full-time students, along with a research gap in the literature, as most prior studies focus on permanent employees while research on part-time student workers remains limited. This study employs a quantitative approach with an associative-causal research design. Data were collected through questionnaires distributed to 84 active university students who were currently or had previously worked part-time, using a purposive sampling technique, and analyzed using multiple linear regression via SPSS. The results show that Job Satisfaction has a positive and significant effect on Work Performance (t = 3.487; Sig. < 0.001), Organizational Commitment has a positive and significant effect on Work Performance (t = 3.644; Sig. < 0.001), and both variables simultaneously have a positive and significant effect on Work Performance (F = 23.132; Sig. < 0.001), contributing 36.4% (R² = 0.364) to the variance in Work Performance. These findings indicate that although secondary in nature, job satisfaction and organizational commitment remain important drivers of performance among part-time student workers. This study contributes theoretically to the development of organizational behavior research in part-time work contexts, and practically by informing employers on how to foster working conditions that support satisfaction, commitment, and performance.
Analisa Manajemen Risiko Pada Travel Umroh Menggunakan Matriks Manajemen Risiko : Studi Kasus “Travel Umroh Rawda Cahya Multazam” Di Kota Bandung Panji Setia Meijaya; Nayla Rubayyina Nugraha; Asep Rizal Asep Rizal; Muhammad Luthfi Mubarrok; Alfiana Alfiana
Ekopedia: Jurnal Ilmiah Ekonomi Vol. 2 No. 1 (2026): JANUARI-MARET
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/n2gkra05

Abstract

This study aims to analyze risk management at Umroh Travel Rawda Cahya Multazam, an umrah travel agency in Bandung, using a risk matrix approach. A descriptive qualitative method was applied through interviews to identify various risk categories, including market, financial, marketing, operational, human resources, and legal risks. Risk assessment was conducted using likelihood and impact criteria, resulting in the classification of risks into low, medium, and high levels. The findings reveal 22 identified risks, consisting of 8 high-level risks, 13 medium-level risks, and 1 low-level risk. The most critical risks include fluctuations in ticket and hotel prices, delayed customer payments, intense competition, currency exchange volatility, logistical issues, regulatory changes, and visa processing delays. Based on the evaluation, several mitigation strategies are recommended, such as long-term pricing contracts, strengthened standard operating procedures, digital marketing optimization, staff training, diversified package offerings, and establishing an emergency fund. The study concludes that systematic risk management enhances operational stability, increases customer trust, and strengthens the company’s competitiveness amid uncertainties in the umrah travel industry.
Analisis Manajemen Risiko pada UMKM Konveksi YouthStruggle (YS), Tanjungsari, Kabupaten Sumedang Muhammad Luthfi Mubarrok; Muhammad Zaki; Asep Rizal Maulana; Panji Setia Meijaya; Alfiana Alfiana
Ekopedia: Jurnal Ilmiah Ekonomi Vol. 2 No. 1 (2026): JANUARI-MARET
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/5aevf807

Abstract

YouthStruggle (YS), a micro-scale garment business established in 2023 in Jl. Mandi, Tanjungsari, faces various business risks due to market dynamics and its labor-intensive production process. This study aims to identify operational, financial, human resource, and market risks in YS and determine appropriate mitigation strategies. The research employs a qualitative descriptive approach through observations, semi-structured interviews with the owner, and documentation of production activities. Data were analyzed using the Miles and Huberman model and a 3×3 risk matrix. The findings reveal that the most prominent risks occur in operational activities, including delays in raw material supply, machine breakdowns, and inconsistent product quality. Financial risks arise from limited capital and manual bookkeeping, while human resource risks relate to low skill levels and worker turnover. Market risks stem from changing fashion trends and competition from imported products. Most risks fall into the high category, requiring immediate mitigation. Recommended strategies include supplier diversification, scheduled machine maintenance, skills training, financial digitalization, and strengthened digital marketing.
Analisis Manajemen Risiko Usaha Berdasarkan ISO 31000 pada UMKM Annisa Toys di Kabupaten Bandung Asep Rizal Maulana; Muhammad Luthfi Mubarrok; Muhamad Zaki; Panji Setia Meijaya; Muhammad Shoffan Anbiya; Alfiana Alfiana
Ekopedia: Jurnal Ilmiah Ekonomi Vol. 2 No. 1 (2026): JANUARI-MARET
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/fmavzc63

Abstract

Micro, Small, and Medium Enterprises (MSMEs) play an important role in supporting the national economy, particularly in the creative industry sector. One MSME operating in this sector is Annisa Toys, a doll production and retail business located in Kampung Boneka Sayati, Bandung Regency. Although Annisa Toys has been established since 1UU2 and has experienced significant business growth, various business risks remain and may affect its operational continuity and sustainability. This study aims to identify the business risks faced by Annisa Toys, analyze the level of risk based on the ISO 31000 framework, and formulate appropriate risk mitigation strategies. This research employs a descriptive qualitative approach, with data collected through direct observation, interviews with the business owner, and documentation studies. The results indicate that Annisa Toys faces several major risk categories, including operational risk, financial risk, human resource risk, market risk, marketing risk, and legal risk. Operational and market risks are identified as the most significant threats, particularly those related to custom doll production processes, intense price competition, and changes in consumer behavior. The implementation of ISO 31000–based risk management is expected to help Annisa Toys minimize risk impacts, improve operational efficiency, and maintain business sustainability in the increasingly competitive doll industry.
Inovasi Strategis di Era Digital:Mengintegrasikanalat AI ke dalam Strategi Berbasis SWOT untuk Keunggulan Kompetitif: Bukti dari Café Majas Space and Resto, Kota Bandung Amira Muthi Ghassani; Lanina Pratiwi; Panji Setia Meijaya
Jejak digital: Jurnal Ilmiah Multidisiplin Vol. 2 No. 5 (2026): AGUSTUS-SEPTEMBER
Publisher : INDO PUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/ktfqaa09

Abstract

The development of artificial intelligence (AI) technology has encouraged culinary micro, small, and medium enterprises (MSMEs) to integrate AI utilization into SWOT-based competitive strategies to sustain competitive advantage. This study aims to analyze the effect of SWOT-Based Strategy, AI Tool Usage, and Innovation Orientation on Sustainable Competitive Advantage at Café Majas Space and Resto, both partially and simultaneously. The study employs a quantitative approach with an associative-causal design, involving 37 respondents selected through purposive sampling. Data were collected using a five-point Likert-scale questionnaire and analyzed using multiple linear regression with IBM SPSS Statistics. The results show that AI Tool Usage and Innovation Orientation have a significant positive partial effect on Sustainable Competitive Advantage, while SWOT-Based Strategy shows no significant partial effect. However, simultaneous testing reveals that all combinations of independent variables, including those involving SWOT-Based Strategy, have a significant positive effect on Sustainable Competitive Advantage, with the overall model explaining 60.5% of the variance (Adjusted R² = 0.569). These findings affirm that sustainable competitive advantage among culinary MSMEs in the digital era requires the simultaneous integration of SWOT-based strategy, AI technology utilization, and organizational innovation orientation.