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Integrasi Persepsi Kegunaan, Kualitas Sistem, dan Kredibilitas Algoritma dalam Mendorong Adopsi AI Marketing Andhi Febisatria; Aryan Agus Pratama; Leonardo Davidsi Sipayung; Eureka Try Zarazwanty R. Laega; Zulfahmi
Jurnal Salingka Nagari Vol. 4 No. 2 (2025): Jurnal Salingka Nagari
Publisher : Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24036/jsn.v4i2.361

Abstract

Provide The utilization of Artificial Intelligence (AI) in digital marketing has grown rapidly, yet adoption levels among business actors remain varied. This study aims to analyze the influence of perceived usefulness, system quality, and algorithm credibility on the intention to use AI marketing. The research sample consisted of 100 business actors who have experience using AI marketing, distributed across Indonesia. A quantitative approach was employed, with data collected through surveys and analyzed using simple and multiple regression to examine the effects of independent variables on the intention to use AI marketing. The results indicate that perceived usefulness, system quality, and algorithm credibility have both partial and simultaneous positive and significant effects on the intention to adopt AI marketing. These findings highlight the importance of enhancing understanding of technological benefits, system reliability, and algorithm transparency to promote AI adoption in digital marketing practices, providing strategic implications for AI developers and business actors. 
Pengaruh Latihan Beban Resistance Band Terhadap Kecepatan Shooting pada Permainan Sepakbola Siswa MA Darussalam Patalassang Kabupaten Sinjai Zulfahmi; Nur Afni; Puang Lamakkasau Akib; Anita Tri Banawati; Muh. Bahrur Rahman Buswan; Poppy Elisano Arfanda; Juhanis
Indo-MathEdu Intellectuals Journal Vol. 7 No. 3 (2026): Indo-MathEdu Intellectuals Journal
Publisher : Lembaga Intelektual Muda (LIM) Maluku

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54373/imeij.v7i3.5479

Abstract

This study aims to determine the effect of resistance band weight training on shooting speed in soccer games for students of MA Darussalam Patalassang, Sinjai Regency. This study uses a quantitative approach with an experimental method and a One Group Pretest-Posttest Design. The population in this study were all students of MA Darussalam Patalassang, with a sample of 35 students selected according to research needs. Data collection was carried out through a shooting skills test measured using a stopwatch to see the speed before and after treatment. Data analysis techniques used include descriptive analysis, normality test, and hypothesis testing using the t-test. The results showed that there was a significant effect of resistance band weight training on increasing shooting speed in soccer games for students of MA Darussalam Patalassang, Sinjai Regency. Thus, resistance band training can be used as one of the training methods to improve students' shooting abilities in soccer games