Article Per Year (5 Year)
p-Index From 2021 - 2026
1.845
P-Index
This Author published in this journals
All Journal Media Mahardhika PINISI Discretion Review Journal of Research on English and Language Learning (J-REaLL) Jurnal Ilmiah Ekonomi dan Manajemen Jurnal Sains Student Research Jurnal Akademik Pengabdian Masyarakat Jurnal Salingka Nagari Jurnal Pengabdian Kepada Masyarakat Business Research and Administration Innovation (BRAIN) Public Resource Innovation Management and Excellence (PRIME)
Leonardo Davidsi Sipayung
Universitas Negeri Makassar
Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Social Sciences Other

Published : 13 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 13 Documents
Search

 1   2 
Determination of Student Financial Behavior: The Mediating Effect of Self-Efficacy and Locus of Control Fitriana Fitriana; Leonardo Davidsi Sipayung; Andhi Febisatria; Zulfahmi Zulfahmi; Aryan Agus Pratama
Public Resource Innovation Management and Excellence February 2026 , Volume 3 Number 1
Publisher : Public Resource Innovation Management and Excellence

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study investigates the effects of financial literacy, digital financial literacy, financial attitudes, and hedonistic lifestyles on financial behavior with self-efficacy and locus of control as mediating variables. The study used qualitative approach with survey design involving 200 students at State University of Makassar. Data was analyzed using Partial Least Squares Structural Equation Modelling (PLS-SEM). The findings indicated that financial literacy, digital financial literacy, and hedonistic lifestyle significantly influence to self-efficacy. In contrast, financial attitude does not have a statistically significant effect on self-efficacy. Furthermore, financial literacy, digital financial literacy, and financial attitude significantly influence to locus of control, while hedonistic lifestyle does not exert a meaningful influence on this construct. Concerning financial behavior, both of financial literacy and financial attitude show significant direct effect, whereas digital financial literacy and hedonistic lifestyle do not exhibit significant direct relationships. In addition, self-efficacy has a significant effect on financial behavior, while locus of control does not significantly predict this outcome. The mediation analysis indicates that only hedonistic lifestyle has a significant indirect effect on financial behavior through self-efficacy, whereas other indirect effect through self-efficacy and locus of control are not statistically significant. These findings suggest that self-efficacy functions as a more salient psychological mechanism than locus of control in connecting cognitive determinants and lifestyle orientation to financial behavior. This study's will contribute to the theoretical literature by clarifying the differential role of self-efficacy and locus of control. It offers practical implications, emphasizing that improving students’ financial behavior requires strengthening their confidence in financial decision-making and enhancing financial literacy.
The mediating role of critical thinking skills in the relationship between technology-based learning, digital competence, and academic achievement Sulfiani Masri; Leonardo Davidsi Sipayung; Andhi Febisatria
Journal of Research on English and Language Learning (J-REaLL) Vol. 7 No. 1 (2026): Journal of Research on English and Language Learning (J-REaLL)
Publisher : Universitas Islam Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33474/j-reall.v7i1.24783

Abstract

Teaching and learning approaches have developed alongside the growing adoption of digital technologies in higher education. However, the effect of these technologies on students' academic achievement remains unclear. Previous research has yielded mixed findings. Several studies suggest that digital competence and technology-based learning enhance academic performance, while others report only marginal advantages, especially for students with lower cognitive abilities. These discrepancies highlight a notable gap in the literature, as previous research has largely concentrated on academic performance, digital learning, and digital competence separately without sufficiently explaining the mechanisms that link them. This limitation leads to an incomplete understanding of how digital technologies improve learning outcomes and may contribute to inefficient implementation in educational settings. Therefore, there is a need for a more integrated framework to clarify these relationships. This study proposes a model that views critical thinking as a crucial mediating mechanism that connects digital competence and technology-based learning to academic achievement. This study employs a survey of 264 purposively selected undergraduate students from a university in Makassar, with data analyzed using SEM-PLS. The findings demonstrate that technology-based learning and digital competence significantly affect academic achievement, both directly and indirectly through critical thinking as a mediating variable. Overall, this study emphasizes the importance of incorporating critical thinking into technology-based learning to promote academic achievement in higher education and provides empirical evidence of the role of cognitive processes in shaping digital learning outcomes.
Social Media Marketing and Marketing Performance: The Mediating Role of Customer Engagement Andhi Febisatria; Aris Baharuddin; Leonardo Davidsi Sipayung; Sovia Rosalin
PINISI Discretion Review Volume 9, Issue 2, March 2026
Publisher : Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26858/pdr.v1i2.83200

Abstract

This study investigates relationships among Social Media Marketing, Customer Engagement, and Marketing Performance using a PLS-SEM approach. Measurement model assessment confirms that all constructs meet required validity and reliability criteria, providing a robust foundation for structural analysis. Empirical findings indicate that Social Media Marketing has a positive and significant effect on Marketing Performance, showing that social media–based activities enhance SME performance through wider market reach and more effective marketing communication. Results also reveal a significant positive influence of Social Media Marketing on Customer Engagement, highlighting the importance of content quality, interaction, and communication intensity in encouraging active customer involvement. Evidence further demonstrates that Customer Engagement positively affects Marketing Performance and significantly mediates the relationship between social media marketing and performance outcomes. Overall findings emphasize that marketing performance optimization depends on social media strategies that prioritize continuous and meaningful customer engagement.
Cognitive and Lifestyle Drivers of Financial Behavior: The Moderating Roles of Locus of Control Leonardo Davidsi Sipayung; Andhi Febisatria; Eureka Try Zarazwanty R. Laega
PINISI Discretion Review Volume 9, Issue 2, March 2026
Publisher : Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26858/pdr.v1i2.83187

Abstract

This study examines the effect of financial literacy, digital financial literacy, financial attitudes, and hedonistic lifestyle on students’ financial behavior, with locus of control and self-efficacy as moderating variables. A quantitative approach with an explanatory research design was employed, involving 300 students from the Faculty of Social Sciences and Law at the State University of Makassar, selected through purposive sampling. Data were collected through a Likert scale questionnaire and analyzed using Structural Equation Modelling based on Partial Least Squares (SEM-PLS). The research findings indicate that financial literacy and financial attitudes have a significant influence on locus of control and financial behavior. In contrast, digital financial literacy and hedonistic lifestyle do not have a significant effect on either locus of control or financial behavior. Locus of control significantly affects financial behavior and moderates the relationships between financial literacy and financial attitudes on financial behavior. Conversely, self-efficacy does not have a significant impact on financial behavior and does not function as a moderating variable. These findings indicate that internal control is a more efficient psychological mechanism than self-confidence alone in influencing students’ financial behavior. The implications of this research highlight the importance of enhancing financial literacy and attitudes that synergize with the development of self-control in financial education programs at universities.
The Determinants of Earnings Management in Indonesian Public Companies Leonardo Davidsi Sipayung; Fitriana; Eureka Try Zarazwanty R Laega
Business Research and Administration Innovation Vol. 3 No. 1 (2026): BRAIN - APRIL
Publisher : Fakultas Ilmu Sosial dan Hukum

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32457/brain.v3i1.62

Abstract

Indonesia is the biggest economy in the southeast Asia. This paper investigates the earnings management behavior of Indonesian public firms. The earnings management activities have been divided into three parts. Namely, accrual earnings management, real earnings management and fraud detection. Our findings indicate that earnings management activities are common for Indonesian firms. Firm size and asset growth have significant relationship associated, with various directions, with both accrual earnings management and real management activities for Indonesian firms. We also find that firm size, asset growth, ROE, and debt ratio consistently have significant relationship to real earnings management. In predicting the possibility of Indonesian firm to commit financial fraud, we find that manipulating gross margin, sales growth, depreciations and expenses related to sales and general administration is common seen from fraudulent firms in Indonesia.
Kualitas Audit dan Auditor Tenure dalam Mendeteksi Manajemen Laba Riil di Bursa Efek Indonesia Leonardo Davidsi Sipayung
JOURNAL SAINS STUDENT RESEARCH Vol. 4 No. 3 (2026): Juni: Jurnal Sains Student Research
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jssr.v4i3.10456

Abstract

This study aims to determine whether there is an influence between audit quality (measured by the firm size), audit quality (measured by auditor industry specialization), and auditor tenure on real earnings management both partially and simultaneously on the manufacture companies listed on Indonesia Stock Exchange during period 2022 to 2025. Variables used in this study audit quality (measured by the firm size), audit quality (measured by auditor industry specialization) and auditor tenure as independent variable, whereas real earnings management as dependent variable. The population used in this study is the manufacture companies listed om Indonesia Stock Exchange (BEI) during the period 2022 to 2025 as many as 140 manufacture companies. Sampling method used is purposive sampling and 36 sample companies will be the research objects with 144 unit analysis. An analytical technique used in this research is multiple regression analysis. The result of this study indicate that simultaneously audit quality (measured by the firm size), audit quality (measured by auditor industry specialization) and auditor tenure have a positive and significant influences on real earnings management. In partially, audit quality (measured by the firm size) has a positive and significant influence on real earnings management, audit quality (measured auditor industry specialization) has a negative and significant influence on real earnings management and auditor tenure has no significant influence on real earnings management.
Pengaruh Promosi, Digital Marketing dan E-wom terhadap Keputusan Pembelian Online dengan Kepuasan Konsumen sebagai Variabel Mediasi Leonardo Davidsi Sipayung
JOURNAL SAINS STUDENT RESEARCH Vol. 4 No. 3 (2026): Juni: Jurnal Sains Student Research
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jssr.v4i3.10500

Abstract

This study aims to analyze the effect of promotion, digital marketing, and e-wom as independent variables on online purchasing decisions as the dependent variable through consumer satisfaction as a mediating variable. The test analysis model uses the outer model, inner model, direct effects, and specific indirect effects using the Smart PLS 4 application. Directly, the results of this study indicate that promotions, e-WOM, and consumer satisfaction have a positive and significant effect on online purchasing decisions, while digital marketing has no significant effect on online purchasing decisions. Digital marketing and e-wom have a positive and significant effect on consumer satisfaction, while promotions have no significant effect on customer satisfaction. Indirectly, digital marketing and e-wom have a positive and significant effect on online purchasing decisions through consumer satisfaction. Meanwhile, promotions have no significant effect on online purchasing decisions through consumer satisfaction.
Integrasi Persepsi Kegunaan, Kualitas Sistem, dan Kredibilitas Algoritma dalam Mendorong Adopsi AI Marketing Andhi Febisatria; Aryan Agus Pratama; Leonardo Davidsi Sipayung; Eureka Try Zarazwanty R. Laega; Zulfahmi
Jurnal Salingka Nagari Vol. 4 No. 2 (2025): Jurnal Salingka Nagari
Publisher : Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24036/jsn.v4i2.361

Abstract

Provide The utilization of Artificial Intelligence (AI) in digital marketing has grown rapidly, yet adoption levels among business actors remain varied. This study aims to analyze the influence of perceived usefulness, system quality, and algorithm credibility on the intention to use AI marketing. The research sample consisted of 100 business actors who have experience using AI marketing, distributed across Indonesia. A quantitative approach was employed, with data collected through surveys and analyzed using simple and multiple regression to examine the effects of independent variables on the intention to use AI marketing. The results indicate that perceived usefulness, system quality, and algorithm credibility have both partial and simultaneous positive and significant effects on the intention to adopt AI marketing. These findings highlight the importance of enhancing understanding of technological benefits, system reliability, and algorithm transparency to promote AI adoption in digital marketing practices, providing strategic implications for AI developers and business actors. 
PENINGKATAN LITERASI KEUANGAN DOSEN MELALUI PELATIHAN ANALISIS FUNDAMENTAL SAHAM Eureka Try Zarazwanty R Laega; Leonardo Davidsi Sipayung; Muhammad Novrizal Ramadhan; Andhi Febisatria
JURNAL AKADEMIK PENGABDIAN MASYARAKAT Vol. 4 No. 1 (2026): Januari
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/japm.v4i1.8494

Abstract

This community service program aimed to improve lecturers’ financial literacy through fundamental stock analysis training at Universitas Negeri Makassar. The program was conducted in response to the gap between increasing financial inclusion and adequate levels of financial literacy, including among higher education lecturers. The training applied a participatory approach using a learning by doing method and utilized audited financial statements of publicly listed companies as practical learning materials. Program evaluation was carried out descriptively by comparing pre-test and post-test results and administering a participant satisfaction questionnaire. The results show an increase in the average financial literacy score from 45 in the pre-test to 85 in the post-test, representing a 40-point improvement. In addition, lecturers’ interest in stock market investment reached 68 percent, with an average satisfaction score of 4.7 on a five-point Likert scale. These findings indicate that practice-based training is effective in enhancing lecturers’ financial literacy.
Consumer Value dan Behavioural Intention dalam TikTok Live Streaming: Menguji Peran Karakteristik Streamer leonardo davidsi sipayung
JURNAL ILMIAH EKONOMI DAN MANAJEMEN Vol. 4 No. 6 (2026): JUNI
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jiem.v4i6.10611

Abstract

Along with current technological developments, live streaming is present as a popular activity and entertainment that is in great demand by online users. Previous researchers have examined the effect of streamer characteristics on consumer value perceptions in influencing consumer purchase intentions. Most of the previous research focused on consumer purchase intention. Departing from this research gap, this study aims to analyze the relationship between consumer perceived value and consumer behavioral intentions in TikTok live streaming through the role of streamer characteristics. The constructs used are streamer characteristics consisting of (beauty, humor, warmth, passion, and expertise), consumer value consisting of (hedonic value and utilitarian value), and behavioral intention consisting of (watching intention and gift-giving intention). The data analysis technique uses Structural Equation Modeling (SEM) with SmartPLS 4.0 software by testing 450 respondents who are live-streaming TikTok users. The results of the study show that beauty, humor, and warmth have a significant effect on encouraging consumer hedonic values, while passion and expertise have a significant effect on encouraging consumer utilitarian values. Then hedonic values and utilitarian values have a significant influence in encouraging watching intention and gift-giving intentions in live streaming. This research also provides theoretical and practical contributions, making it useful for streamers/sellers in increasing consumer behavioral intentions on TikTok live streaming.
Co-Authors Andhi Febisatria Aris Baharuddin Aryan Agus Pratama Eureka Try Zarazwanty R Laega Eureka Try Zarazwanty R. Laega Eureka Try Zarazwanty R.L Fitriana Muhammad Novrizal Ramadhan Muhammad Nurfajri Sovia Rosalin sulfiani masri Zulfahmi Zulfahmi Zulfahmi