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All Journal Media Mahardhika Pinisi Business Administration Review Dedikasi : Jurnal Pengabdian Lentera Jurnal Salingka Nagari Aksi Kita: Jurnal Pengabdian Kepada Masyarakat Business Research and Administration Innovation (BRAIN) Public Resource Innovation Management and Excellence (PRIME)
Aryan Agus Pratama
Universitas Negeri Makassar
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Social Sciences Other

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Determination of Student Financial Behavior: The Mediating Effect of Self-Efficacy and Locus of Control Fitriana Fitriana; Leonardo Davidsi Sipayung; Andhi Febisatria; Zulfahmi Zulfahmi; Aryan Agus Pratama
Public Resource Innovation Management and Excellence February 2026 , Volume 3 Number 1
Publisher : Public Resource Innovation Management and Excellence

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study investigates the effects of financial literacy, digital financial literacy, financial attitudes, and hedonistic lifestyles on financial behavior with self-efficacy and locus of control as mediating variables. The study used qualitative approach with survey design involving 200 students at State University of Makassar. Data was analyzed using Partial Least Squares Structural Equation Modelling (PLS-SEM). The findings indicated that financial literacy, digital financial literacy, and hedonistic lifestyle significantly influence to self-efficacy. In contrast, financial attitude does not have a statistically significant effect on self-efficacy. Furthermore, financial literacy, digital financial literacy, and financial attitude significantly influence to locus of control, while hedonistic lifestyle does not exert a meaningful influence on this construct. Concerning financial behavior, both of financial literacy and financial attitude show significant direct effect, whereas digital financial literacy and hedonistic lifestyle do not exhibit significant direct relationships. In addition, self-efficacy has a significant effect on financial behavior, while locus of control does not significantly predict this outcome. The mediation analysis indicates that only hedonistic lifestyle has a significant indirect effect on financial behavior through self-efficacy, whereas other indirect effect through self-efficacy and locus of control are not statistically significant. These findings suggest that self-efficacy functions as a more salient psychological mechanism than locus of control in connecting cognitive determinants and lifestyle orientation to financial behavior. This study's will contribute to the theoretical literature by clarifying the differential role of self-efficacy and locus of control. It offers practical implications, emphasizing that improving students’ financial behavior requires strengthening their confidence in financial decision-making and enhancing financial literacy.
Pemanfaatan Aplikasi Digital Career Kit dalam Sosialisasi Kesiapan Karier Mahasiswa Tingkat Akhir Program Studi Adminstrasi Bisnis Universitas Negeri Makassar Zulfahmi Zulfahmi; Muh. Rizal S; Maya Kasmita; Aryan Agus Pratama; Eureka Try Zarazwanty R. Laega
Aksi Kita: Jurnal Pengabdian kepada Masyarakat Vol. 2 No. 3 (2026): MEI-JUNI
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/nvv9z254

Abstract

Persaingan dunia kerja saat ini menuntut mahasiswa tingkat akhir untuk memiliki kesiapan karier (career readiness) yang matang sejak berada dibangku perkuliahan. Karena itu, pengabdian kepada masyakarat (PKM) ini bertujuan untuk mengoptimalkan kesiapan karier mahasiswa tingkat akhir Program Studi Administrasi Bisnis Universitas Negeri Makassar melalui pemanfaatan aplikasi yang inovatif berbasis web/platform yang Bernama “Digital Career Kit”. Aplikasi ini diintegrasikan sebagai meida intervensi digital yang nantinya memuat enam fitur utama didalam platform tersebut diantaranya, Peta Karier lulusan, Panduan CV, Tips Wawancara Kerja, Informasi Lowongan kerja & Magang, Asesemen Kesiapan Karier, serta Layanan Konsultasi terkait kesiapan karier. Adapun metode pelaksanaan pengabdian ini dilakukan dengan tiga tahapan yaitu tahap perisapan (analisis kebutuhan), tahap pelaksanaan (sosialisasi interaktif da demosntrasi langsung), serta tahap evaluasi kualitatif yang berbasi deskriptif berdasarkan dnamika kelompok dan umpan balik dari peserta dalam pengabdian ini. Hasil pelaksanaan pengabdian ini menunjukkan bahwa pemanfaatan Digital Career Kit ini mampu membuka pola pikir mahasiswa yang tadinya pasif terhadap kesiapan karier dan mengalami kecemasan karier (job hunting anxiety) menjadi lebih terarah, terstruktur, dan memiliki efikasi diri yang tinggi terhadap kariernya (career self efficacy). Dalam hal ini, dokumen dan instrumen yang terhubung atau terintegrasi dalam satu akses digital ini berhasil memudahkan mahasiswa dalam memetakan potensi dirinya dan merencanakan Langkah kariernya secara mandiri setelah lulus dari Porgram studi administrasi Bisnis Universitas Negeri Makassar.
Employability Skills Developed through Internship Experiences in PLN Customer Service Units Aryan Agus Pratama; Fatimah Akbal
Business Research and Administration Innovation Vol. 3 No. 1 (2026): BRAIN - APRIL
Publisher : Fakultas Ilmu Sosial dan Hukum

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32457/brain.v3i1.64

Abstract

The development of the contemporary labor market demands that university graduates possess not only technical skills but also interpersonal and professional competencies that support work readiness. In this context, internship programs serve as a critical vehicle for developing employability skills through authentic work experiences. This study aims to identify and describe the employability skills developed through the internship experiences of Business Administration students at the Customer Service Unit (ULP) of PT PLN (Persero). A descriptive qualitative approach was employed, with data collected from student internship reports, in-depth interviews, and documentation. Data were analyzed using Qualitative Content Analysis (QCA) through the processes of open coding, categorization, and theme abstraction. The findings reveal that the employability skills developed encompass two principal dimensions: hard employability skills and soft employability skills. Soft employability skills developed more prominently than hard employability skills, attributable to the nature of work in the Customer Service Unit, which demands intensive customer interaction and coordination within an organizational setting. The combination of these skills also constitutes transferable competencies that contribute to long-term employability. This study yields implications for curriculum development and internship programs oriented toward the integration of technical and non-technical skills in preparing graduates for the professional world.
Integrasi Persepsi Kegunaan, Kualitas Sistem, dan Kredibilitas Algoritma dalam Mendorong Adopsi AI Marketing Andhi Febisatria; Aryan Agus Pratama; Leonardo Davidsi Sipayung; Eureka Try Zarazwanty R. Laega; Zulfahmi
Jurnal Salingka Nagari Vol. 4 No. 2 (2025): Jurnal Salingka Nagari
Publisher : Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24036/jsn.v4i2.361

Abstract

Provide The utilization of Artificial Intelligence (AI) in digital marketing has grown rapidly, yet adoption levels among business actors remain varied. This study aims to analyze the influence of perceived usefulness, system quality, and algorithm credibility on the intention to use AI marketing. The research sample consisted of 100 business actors who have experience using AI marketing, distributed across Indonesia. A quantitative approach was employed, with data collected through surveys and analyzed using simple and multiple regression to examine the effects of independent variables on the intention to use AI marketing. The results indicate that perceived usefulness, system quality, and algorithm credibility have both partial and simultaneous positive and significant effects on the intention to adopt AI marketing. These findings highlight the importance of enhancing understanding of technological benefits, system reliability, and algorithm transparency to promote AI adoption in digital marketing practices, providing strategic implications for AI developers and business actors. 
Sosialisasi Lingkungan Berbasis 3R untuk Membangun Kesadaran Ekologis Remaja di MTS Nurul Ishlah Lombok Barat Rizal Ramdani; Arwin Yafi Rahmatullah; M. Chothibul Umam Assa’ady; Puspita Dewi; Aryan Agus Pratama
Dedikasi: Jurnal Pengabdian Lentera Vol. 2 No. 10 (2025): Oktober 2025
Publisher : Lentera Ilmu Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59422/djpl.v2i10.1103

Abstract

Pengabdian kepada masyarakat ini bertujuan untuk meningkatkan pengetahuan dan kesadaran remaja dalam menjaga dan melestarikan lingkungan melalui penerapan 3R (Reduce, Reuse, dan Recycle) di MTs Nurul Ishlah, Lombok Barat. Kegiatan ini ditujukan kepada peserta didik sebagai kelompok usia strategis melalui pelaksanaan sosialisasi mengenai pentingnya kepedulian terhadap lingkungan. Seluruh rangkaian kegiatan merupakan hasil kerja sama antara dosen dan mahasiswa Fakultas Ekonomi dan Bisnis Universitas Bumigora dengan pihak sekolah MTs Nurul Ishlah. Pelaksanaan sosialisasi memperoleh respons yang sangat positif dari para peserta. Hal ini ditunjukkan melalui tingkat perhatian yang tinggi selama penyampaian materi serta antusiasme remaja dalam sesi diskusi dan tanya jawab. Antusiasme tersebut mencerminkan meningkatnya minat dan pemahaman peserta terhadap materi yang disampaikan.
Ethical Capital as a Value Proposition in Halal Tourism Entrepreneurship: Evidence from Lombok, Indonesia Aryan Agus Pratama; Feriyadin Feriyadin; Baiq Nikmatul Ulya; Ega Dwi Putri Maswandi
Pinisi Business Administration Review Volume 8 Number 1, March 2026
Publisher : Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26858/pbar.v8i1.82409

Abstract

Halal tourism studies have thus far been dominated by attributive and symbolic approaches, while the value dimensions underlying destination practices and sustainability have not been explored in depth. This study aims to investigate the value proposition underlying Lombok's halal tourism branding. The study uses a qualitative approach with a case study design in two community-based destinations. Data were collected through observation, in-depth interviews, and focus group discussions, then analyzed using content analysis through the stages of data condensation, data presentation, and conclusion drawing. The results show that halal tourism practices in Lombok are shaped by ethical capital consisting of social dedication, understanding of halal, and obedience, which serve as the foundation of the destination's value proposition. These findings confirm that the sustainability and credibility of Lombok's halal tourism branding depend on the strength of local values that live within the business community, so that halal destination development strategies need to be directed at strengthening community values and involvement, not merely symbolic promotion.
PENGARUH GREEN FINANCE DAN FINANCIAL LITERACY TERHADAP BUSINESS SUSTAINABILITY DENGAN FINANCIAL BEHAVIOR SEBAGAI VARIABEL MEDIASI Fitriana; Leonardo Davidsi Sipayung; Aryan Agus Pratama
Media Mahardhika Vol. 24 No. 3 (2026): May 2026
Publisher : STIE Mahardhika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29062/mahardika.v24i3.1537

Abstract

The effort to maintain business sustainability in the micro, small, and medium-sized enterprise (MSME) sector is increasingly associated with financial literacy and sustainability-oriented financing practices. In this context, this study investigates the roles of green finance and financial literacy in influencing business sustainability, with financial management behavior positioned as a mediating variable. The study adopts a quantitative approach involving 150 MSME owners as respondents. Data were collected through a structured questionnaire and subsequently analyzed using the Partial Least Squares Structural Equation Modelling (PLS-SEM) technique to examine both direct and indirect relationships among the variables. The empirical findings indicate that the implementation of green finance and the level of financial literacy possessed by business owners significantly contribute to the enhancement of business sustainability. In addition, financial management behavior was found to have a direct effect on business sustainability. Furthermore, financial management behavior functions as a mediating variable that strengthens the relationships between green finance and financial literacy and business sustainability. These findings underscore that the combination of adequate financial knowledge and access to sustainable financing schemes can foster more adaptive and effective financial management behavior. Ultimately, this becomes an important factor in supporting the resilience and long-term sustainability of MSMEs. Therefore, strengthening financial literacy and expanding access to sustainable financing instruments should become priorities in the formulation of MSME empowerment policies.
Co-Authors Andhi Febisatria Arwin Yafi Rahmatullah Baiq Nikmatul Ulya Dewi, Puspita Ega Dwi Putri Maswandi Eureka Try Zarazwanty R. Laega Fatimah Akbal Feriyadin Feriyadin Fitriana Leonardo Davidsi Sipayung M. Chothibul Umam Assa’ady Maya Kasmita Rizal Ramdani S, Muh. Rizal Zulfahmi Zulfahmi Zulfahmi