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All Journal Journal of Artificial Intelligence and Digital Business Jurnal Salingka Nagari
Muhammad Rizqi Alfiah
Universitas Lampung
Computer Science & IT Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Social Sciences

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Pengaruh Kualitas Layanan dan Kepercayaan Konsumen terhadap Keputusan Pembelian pada Platform ShopeeFood pada Mahasiswa Pendidikan Ekonomi FKIP Universitas Lampung Catur Febriyan; Sela Ayu Irawati; Muhammad Rizqi Alfiah; Syifa Hesti Pratiwi; Annisa Luthfiyyah; Rahmawati Rahmawati; Fiarika Dwi Utari
Jurnal Salingka Nagari Vol. 5 No. 1 (2026): Jurnal Salingka Nagari
Publisher : Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24036/jsn.v5i1.399

Abstract

The way people buy things has changed a lot because of technology. This is especially true when it comes to ordering food from places like ShopeeFood. Since there are many companies that deliver food online it is really important to know what makes people decide to buy from one company or another. This study is looking at how the quality of the service and how much people trust the company affects what students from the Economics Education Program, at Universitas Lampung decide to buy. We did this study by asking people questions and using numbers to understand the answers. We gave questionnaires to 81 students out of 102. Picked them randomly. Then we used a kind of math to analyze the answers. What we found out is that when the service is good and people trust the company, they are more likely to buy food from them. This is true when we look at each of these things separately and when we look at them together. The numbers show that the quality of the service and how much people trust the company can explain why 79.1% of people make the purchasing decisions they do. The other 20.9% is because of things we did not study. So, to sum it up the quality of the service and how much people trust the company are really important when it comes to deciding what to buy on ShopeeFood. Therefore, companies should try to make their service and make people trust them more if they want to get more customers and stay competitive in the food delivery business.
Pengaruh Uang Saku dan QRIS terhadap Konsumsi Mahasiswa: Analisis Regresi Linear Berganda Ni Wayan Vara Wulandari; Rieke Nindita Sari; Intan Ruliana; Muhammad Rizqi Alfiah; Diah Arum Sari Nawang Ulan; Marista Febria Safutri; Nida Yasmin Sofiyah; Rahmawati Rahmawati; Fiarika Dwi Utari
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 5 No. 2 (2026): Mei-Juli
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v5i2.11351

Abstract

Perkembangan sistem pembayaran digital melalui Quick Response Code Indonesian Standard (QRIS) memberikan kemudahan dalam proses transaksi dan turut memengaruhi pola konsumsi mahasiswa. Selain itu, tingkat uang saku sebagai sumber pendapatan utama mahasiswa menjadi faktor penting dalam menentukan besarnya pengeluaran bulanan. Penelitian ini bertujuan untuk menganalisis pengaruh tingkat uang saku dan intensitas penggunaan QRIS terhadap perilaku konsumsi mahasiswa Pendidikan Ekonomi angkatan 2024 dan 2025. Penelitian ini menggunakan pendekatan kuantitatif dengan metode analisis regresi linear berganda. Data diperoleh melalui penyebaran kuesioner dengan teknik accidental sampling, yaitu teknik penentuan sampel berdasarkan kebetulan, di mana siapa saja yang secara kebetulan bertemu dengan peneliti dan bersedia mengisi kuesioner dapat dijadikan sampel. Dari total populasi mahasiswa Pendidikan Ekonomi angkatan 2024 dan angkatan 2025, diperoleh sebanyak 56 responden yang mengisi kuesioner. Variabel penelitian terdiri atas tingkat uang saku (X1), intensitas penggunaan QRIS (X2), dan perilaku konsumsi mahasiswa (Y). Hasil penelitian menunjukkan bahwa secara parsial tingkat uang saku tidak berpengaruh signifikan terhadap perilaku konsumsi mahasiswa, sedangkan intensitas penggunaan QRIS berpengaruh signifikan. Namun, secara simultan kedua variabel memiliki pengaruh signifikan terhadap perilaku konsumsi dengan nilai koefisien determinasi sebesar 18,9%. Temuan ini menunjukkan bahwa perilaku konsumsi mahasiswa lebih dipengaruhi oleh penggunaan QRIS dibandingkan kemampuan finansial
Co-Authors Annisa Luthfiyyah Catur Febriyan Diah Arum Sari Nawang Ulan Fiarika Dwi Utari Intan Ruliana Marista Febria Safutri Ni Wayan Vara Wulandari Nida Yasmin Sofiyah Rahmawati Rahmawati Rieke Nindita Sari Sela Ayu Irawati Syifa Hesti Pratiwi