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All Journal LINGUA LITERA : journal of english linguistics and literature Jurnal Gramatika: Jurnal Penelitian Pendidikan Bahasa dan Sastra Indonesia
Mita Handayani
Universitas Andalas
Humanities Languange, Linguistic, Communication & Media

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WRITTEN ENGLISH AT PUBLIC SPACES IN PADANG : A COMMUNICATION TOOL OR A BRANDING LANGUAGE? Oktavianus Oktavianus; Yusmalinda Yusmalinda; Dian Purnama Sari; Ferdinal Ferdinal; Mita Handayani
LINGUA LITERA : journal of english linguistics and literature Vol 11 No 1 (2026): Vol 11 No 1 (2026): Lingua Litera: journal of English Linguistics and Literature
Publisher : Sekolah Tinggi Bahasa Asing Prayoga Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55345/stba1.v11i1.123

Abstract

This study examined whether written English serves as a communication tool or a branding language in Padang. The study focuses on English as a communication tool and branding language, its structural features as a branding language, and the motives for using it in this capacity. This study uses a qualitative, quantitative, and Linguistic Landscape approach. The Data for this study are the use and placement of English in public spaces in Padang City, including on public roads, markets, malls, hotels, cafes, the names of business units, tourist attractions, and other strategic places. The questionnaire was distributed via Google Forms to 94 respondents to gather their views on the role of English as a branding language. Written English posted or used in public spaces, as mentioned above, was photographed. Data analysis was conducted using the intralingual extralingual method. The results of this study indicate that written English in public spaces in Padang primarily serves as branding language. When compared with Indonesian and Minangkabau, English and Minangkabau are more likely to convey information. Except for places like hotels and educational institutions, especially universities, English serves as both a branding language and a means of conveying information.
ENGLISH LINGUISTIC LANDSCAPE AND EFL LEARNING: A DISCOURSE-BASED STUDY OF PUBLIC SIGNS IN PADANG Oktavianus Oktavianus; Zulprianto Zulprianto; Ike Revita; Novalinda Novalinda; Ferdinal Ferdinal; Kamelia Sari; Mita Handayani; Suci Handayani
Jurnal Gramatika Vol 11, No 2 (2025): Autumn Issue (October–March)
Publisher : Universitas PGRI Sumatera Barat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22202/jg.2025.v11i2.10317

Abstract

This study investigates the role of the English Linguistic Landscape as a potential learning medium for English as a Foreign Language (EFL)  in Padang, West Sumatra. While previous studies have described the English Linguistic Landscape in Indonesia, few have explicitly explored its pedagogical value and discursive implications for language learning. Using a mixed-methods approach, the research analyzed 850 English-containing public signs across the city and surveyed 114 EFL students at Universitas Andalas regarding their perceptions of English in public spaces. We examined the signs regarding linguistic units (as the texts) and their visual positioning and relation to symbolic meaning and cultural identity. Findings reveal that English is prominently used in commercial signage, often in larger fonts and strategic positions, signaling its dominance and symbolic prestige over Indonesian. Student responses indicate generally positive attitudes, with more than 80% acknowledging that the English Linguistic Landscape contributes to vocabulary building, grammar awareness, and motivation for language learning. However, the study also notes grammatical and hybrid construction inaccuracies that may reinforce non-standard English patterns. The discussion highlights English Linguistic Landscape as a discourse resource that reflects globalization, power relations, and shifting identities in urban Indonesia. Implications suggest that the English Linguistic Landscape can be integrated into EFL pedagogy through critical analysis tasks and multimodal learning activities. Future research should expand to the digital English Linguistic Landscape and comparative contexts across Indonesian cities. This research underscores the pedagogical and sociocultural significance of the English Linguistic Landscape, though further work is needed to deepen its discourse analysis and pedagogical applications.
Co-Authors Dian Purnama Sari Ferdinal, Ferdinal Ike Revita Kamelia Sari Novalinda Novalinda Suci Handayani Yoppi Lisyadi Oktavianus Yusmalinda Yusmalinda Zulprianto Zulprianto