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All Journal Jurnal Vokasi Servitia: Journal of Community Service and Engagement Jurnal Ilmiah Ekonomi dan Manajemen Indonesia
Fatma Afriyani
Universitas Nahdlatul Ulama Lampung
Humanities Economics, Econometrics & Finance Education Engineering Social Sciences Transportation Other

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Rekonstruksi Kebijakan Fasilitasi Hukum dan Pendaftaran Merek bagi UMKM Ekonomi Kreatif dalam Rangka Percepatan Pembangunan Ekonomi Daerah Fatma Afriyani; Ilham Setio Wibowo; Robi Santoso
Jurnal Ilmiah Ekonomi dan Manajemen Indonesia Vol. 2 No. 2 (2026): JULI-DESEMBER
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/pe4y6481

Abstract

Micro, Small, and Medium Enterprises (MSMEs) play a strategic role in Indonesia's economy, contributing more than 60% to the national GDP and serving as the primary driver of regional economic development. However, the creative economy sector still faces significant challenges, particularly in legal protection for brands and products. Limited understanding of trademark registration, complex administrative processes, and relatively high costs result in many products being legally vulnerable and difficult to compete in wider markets. This study aims to analyze the reconstruction of legal facilitation policies and trademark registration for creative economy MSMEs as a strategy to accelerate regional economic development. Using a normative juridical approach with a statutory and conceptual approach, this research examines the implementation of Law Number 20 of 2016 concerning Marks and Geographical Indications, regional government policies, and their impact on MSME development. The findings indicate that while various facilitation programs have been implemented, their effectiveness is hindered by regulatory synchronization issues, limited budgets, and low digital literacy among MSME actors. This study recommends strengthening regulations through the formation of regional regulations that provide legal certainty, increasing budget allocation for intellectual property rights facilitation, and expanding partnerships with the private sector and higher education institutions.
Digitalisasi Pembukuan Sederhana: Optimalisasi Literasi Keuangan KWT Asoka Melalui Pemanfaatan Platform Digital Guna Mewujudkan Kemandirian Ekonomi Desa Ilham Setio Wibowo; M. Arman Al Jufri; Fatma Afriyani
Jurnal Vokasi Vol 10, No 2 (2026): Juli
Publisher : Politeknik Negeri Lhokseumawe

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30811/vokasi.v10i2.9681

Abstract

Sektor pertanian di pedesaan Indonesia melibatkan peran aktif perempuan yang terwadahi dalam Kelompok Wanita Tani (KWT). Meskipun memiliki potensi ekonomi yang strategis, tata kelola manajemen keuangan KWT umumnya masih konvensional dan rentan terjebak dalam "Siklus Pendapatan Semu" (Pseudo-Income Cycle). Masalah ini dialami oleh KWT Asoka di Desa Sri Rejosari, Lampung Timur, yang dicirikan oleh pencampuran kas usaha dengan kas domestik, tiadanya perhitungan Harga Pokok Penjualan (HPP) yang presisi, serta kesenjangan keterampilan teknologi (digital skills gap). Program Pengabdian kepada Masyarakat (PKM) ini bertujuan untuk merestrukturisasi tata kelola keuangan KWT Asoka melalui transformasi dari pencatatan manual ke ekosistem pembukuan digital berbasis Google Sheets. Metode pelaksanaan menggunakan pendekatan Community Based Development (CBD) yang dijalankan selama 4 bulan melalui tiga rangkaian workshop utama dengan menerapkan prinsip Andragogi Partisipatif. Pengukuran keberhasilan dievaluasi menggunakan instrumen kognitif (pre-test dan post-test) serta instrumen kinerja berupa audit laporan keuangan. Hasil intervensi menunjukkan peningkatan kapasitas mitra yang signifikan. Nilai rata-rata literasi keuangan digital melonjak dari 35% (Kategori Rendah) saat pre-test menjadi 92% (Kategori Sangat Baik) saat post-test. Keberhasilan program ditandai dengan kemampuan mandiri pengurus KWT dalam mengoperasikan smartphone untuk pencatatan real-time, memisahkan kas domestik dan kas kelompok secara virtual, serta menghitung HPP komoditas sayuran secara otomatis per akhir siklus panen 20 hari. Integrasi teknologi berbasis cloud ini berhasil memutus rantai pendapatan semu, membangun akuntabilitas kelompok, menghilangkan resistensi psikologis teknologi pada masyarakat agraris, serta meningkatkan kredibilitas usaha mitra agar lebih bankable di masa depan.
Pemberdayaan Perempuan Pelaku Usaha Kuliner Rumahan Menuju Kemandirian Ekonomi Robi Santoso; Fatma Afriyani; Riski Eka Lestari; Ilham Setio Wibowo; Denny Kurniawan
Journal of Community Service and Engagement Vol 2 No 1 (2026): August: Servitia: Journal of Community Service and Engagement
Publisher : CV SCRIPTA INTELEKTUAL MANDIRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65310/aqdfyf38

Abstract

This community service program aimed to strengthen the economic independence of women operating home-based culinary businesses in Tambah Subur Village, Way Bungur District, East Lampung Regency. The program adopted a Participatory Action Research (PAR) approach involving 25 housewives through participatory observation, collaborative planning, production training, business management and digital marketing assistance, as well as monitoring and evaluation. The results indicated improved participant capacity in processing local food products, maintaining simple bookkeeping, calculating production costs, and utilizing social media for product promotion. Approximately 70% of participants adopted digital branding strategies, while average household income increased by 25–30% compared with pre-program conditions. The program also facilitated the establishment of a joint business group, strengthened local female leadership, and enhanced participants' awareness of their economic potential. These findings demonstrate that the PAR approach effectively promotes sustainable economic empowerment and supports the long-term development of women-led home-based culinary enterprises.
Co-Authors Denny Kurniawan Ilham Setio Wibowo M. Arman Al Jufri Riski Eka Lestari Robi Santoso