Garuda - Garba Rujukan Digital

Membangun Kepercayaan yang Berkelanjutan di Era Disruptif Komunikasi: Perspektif Media dan Komunikasi Digital Dharmajaya, Agung; Minangkabawi, Harmonis
Jurnal Komunikasi Vol. 18 No. 2 (2024): VOLUME 18 NO 2 APRIL 2024
Publisher : Program Studi Ilmu Komunikasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20885/komunikasi.vol18.iss2.art9

The purpose of this research is to find out the factors that can build sustainable trust in the field of disruptive communication from the perspective of digital media and communication. This research uses qualitative research methods. The data collection technique in this research is done by literature study by exploring journals, books and other information relevant to the research. The data that has been collected is then analyzed in three processes, namely data reduction, data presentation and conclusion drawing. The results showed that building sustainable trust in the disruptive communication field is an ongoing challenge. Transparency, accountability, education and collaboration are important strategies to maintain credibility and trust. The case of the presidential election illustrates the impact of media and digital communications on public perception, and emphasizes the need for responsible practices. As the media landscape continues to evolve, addressing potential issues such as algorithmic bias and privacy concerns is critical to ensure trust in digital communications remains intact.

Strategic Management of Higher Education: A Study on Increasing the Number of New Students at University X Dharmajaya, Muhamad Agung; Rachman, Nono Arief; Raharja, Arif Budi
Educenter : Jurnal Ilmiah Pendidikan Vol. 4 No. 1 (2025): Educenter: Jurnal Ilmiah Pendidikan
Publisher : ARKA INSTITUTE

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55904/educenter.v4i1.2116

The increase in the number of new students is one indicator of the success of universities in facing increasingly fierce competition in higher education. This study aims to analyze the implementation of strategic management in an effort to increase the number of new students at University X. This study uses a qualitative approach with descriptive methods, where data is collected through interviews, observations, and documentation studies regarding the planning, implementation, and evaluation of new student admission strategies. The results show that University X implements various strategies, including digital and offline promotion and marketing, strengthening the branding of highly accredited study programs, improving the quality of lecturers and academic services, providing incentives and appreciation for students and the academic community, supporting Student Activity Units, routine monitoring, and data analysis based on tracer studies and registration data. The implementation of appropriate and sustainable strategies, including adjustments based on evaluations, has been proven to increase the attractiveness of institutions in the eyes of prospective students and support the increase in the number of new students. This study emphasizes the importance of implementing consistent, adaptive, and data-driven strategic management to maintain the sustainability and competitiveness of universities.

CONSUMER AUTONOMY AND ALGORITHMIC CONTROL: NETFLIX AS A DIGITAL BROADCASTING ALTERNATIVE IN THE GLOBAL MARKETPLACE Dharmajaya, Muhamad Agung; Swarnawati, Aminah
AKSELERASI: Jurnal Ilmiah Nasional Vol 8 No 1 (2026): AKSELERASI: JURNAL ILMIAH NASIONAL
Publisher : GoAcademica Research dan Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54783/jin.v8i1.1528

This study explores the tension between consumer freedom and control. algorithmic use of the Netflix streaming platform. The research employs a literature review methodology, using sources from Google Scholar to investigate the impact of recommendation algorithms on user autonomy and content consumption patterns. Specifically, it focuses on Netflix's collaborative filtering algorithms, binge-watching phenomena, and the tension between consumer freedom and platform-driven content selection. Findings reveal that while Netflix promotes personalized recommendations, these algorithms often lead to repetitive consumption patterns and reinforce specific cultural perspectives. Furthermore, the platform's business model, emphasizing user retention and engagement through continuous consumption, fosters behavioral dependencies like binge-watching. The study highlights that although Netflix offers mechanisms for content personalization, such as “Play Something Else,” these tools subtly shift control to the algorithm, reducing consumer autonomy. Conclusions suggest that Netflix's use of algorithmic control reflects broader trends in digital media consumption, where the promise of user freedom is moderated by the platform's operational logic, prioritizing engagement and profit. These findings underscore the need for critical awareness of how algorithmic systems influence consumption and the balance between consumer freedom and algorithmic governance in streaming services.

Strategic Management of Higher Education: A Study on Increasing the Number of New Students at University X Dharmajaya, Muhamad Agung; Rachman, Nono Arief; Raharja, Arif Budi
Educenter : Jurnal Ilmiah Pendidikan Vol. 4 No. 1 (2025): Educenter: Jurnal Ilmiah Pendidikan
Publisher : ARKA INSTITUTE

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55904/educenter.v4i1.2116

The increase in the number of new students is one indicator of the success of universities in facing increasingly fierce competition in higher education. This study aims to analyze the implementation of strategic management in an effort to increase the number of new students at University X. This study uses a qualitative approach with descriptive methods, where data is collected through interviews, observations, and documentation studies regarding the planning, implementation, and evaluation of new student admission strategies. The results show that University X implements various strategies, including digital and offline promotion and marketing, strengthening the branding of highly accredited study programs, improving the quality of lecturers and academic services, providing incentives and appreciation for students and the academic community, supporting Student Activity Units, routine monitoring, and data analysis based on tracer studies and registration data. The implementation of appropriate and sustainable strategies, including adjustments based on evaluations, has been proven to increase the attractiveness of institutions in the eyes of prospective students and support the increase in the number of new students. This study emphasizes the importance of implementing consistent, adaptive, and data-driven strategic management to maintain the sustainability and competitiveness of universities.

A CRITICAL PERSPECTIVE ON POLITICAL COMMUNICATION MANAGEMENT IN INDONESIAN DEMOCRACY IN THE 2024 PRESIDENTIAL ELECTION Dharmajaya, Muhamad Agung
PAPATUNG: Jurnal Ilmu Administrasi Publik, Pemerintahan dan Politik Vol 9 No 1 (2026): PAPATUNG Volume 9 Nomor 1 Tahun 2026
Publisher : GoAcademica Research dan Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54783/japp.v9i1.1529

Political communication is an important element in the democratic process, especially in the Presidential Election (Pilpres). However, political communication practices in Indonesia are often characterized by various problems. This research aims to analyze the political communication management used by presidential candidates and their campaign teams in the 2024 presidential election. This research uses qualitative research methods. The data collection technique in this research is literature study. The data that has been collected is then analyzed in three stages, namely data reduction, data presentation and drawing conclusions. The research results show that in the 2024 presidential election, presidential candidates and their campaign teams used various political communication management strategies to influence public opinion and win the election. They utilize mass media, social media, and campaign events with voters to spread campaign messages and build a positive image. Personal branding techniques and story narratives are used to create emotional closeness with voters and strengthen the candidate's political identity. In addition, candidates also use influencers and influential supporters to increase the candidate's visibility and popularity. All these efforts are designed to win public support and ensure victory in the presidential election.

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