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All Journal Jurnal Pengabdian Pada Masyarakat METHABDI
Ezekiel B. Sitorus
Universitas Methodist Indonesia
Religion Agriculture, Biological Sciences & Forestry Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Immunology & microbiology Languange, Linguistic, Communication & Media Medicine & Pharmacology Physics Public Health

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Penguatan Kapasitas Pelaku UMKM melalui Pembekalan Manajemen Usaha dan Strategi Pengembangan Bisnis di Kabupaten Samosir Mislan Sihite; Ezekiel B. Sitorus; Siti Normi; Elperida J. Sinurat; Kristanty M. N. Nadapdap; Mangasa Panjaitan; Maludin Panjaitan; Jansen Hutabarat; Himpun Panggabean; Winarto; Henri Saragih
Jurnal Pengabdian Pada Masyarakat METHABDI Vol 6 No 1 (2026): Jurnal Pengabdian Pada Masyarakat METHABDI
Publisher : Universitas Methodist Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46880/methabdi.Vol6No1.pp149-153

Abstract

Micro, Small, and Medium Enterprises (MSMEs) are a key pillar of the local economy in Samosir Regency, yet many business actors still face constraints such as limited capital, weak business management, restricted market access, and low utilization of technology. This community service activity aimed to provide MSME actors in Samosir Regency with knowledge and skills in business development strategy, covering product quality improvement, product innovation, marketing development, business management strengthening, and digital technology utilization. The activity was carried out through lecture, discussion, and mentoring methods involving MSME actors as partners. The results show that participants gained a better understanding of the factors influencing business development, the stages of business development from evaluation, planning, implementation, to monitoring and evaluation, as well as practical examples of business management such as the chicken egg business. This activity is expected to encourage MSME actors in Samosir Regency to manage their businesses more professionally and competitively.
Co-Authors Elperida Juniarni Sinurat Henri Saragih Himpun Panggabean Jansen Hutabarat Maludin Panjaitan Mangasa Panjaitan Mislan Sihite, Mislan Siti Normi Winarto