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All Journal ABDIMAS Jurnal Pengabdian Kepada Masyarakat Jurnal Visi Komunikasi Marcommers : Jurnal Marketing Communication and Advertising Jurnal Ilmu Komunikasi UHO : Jurnal Penelitian Kajian Ilmu Komunikasi dan Informasi Jurnal Ilmiah Multidisiplin Indonesia Komunita: Jurnal Pengabdian dan Pemberdayaan Masyarakat Journal of Content and Engagement
Cherry Kartika
Universitas Mercu Buana
Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Earth & Planetary Sciences Economics, Econometrics & Finance Education Engineering Environmental Science Languange, Linguistic, Communication & Media Physics Public Health Social Sciences

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PENGARUH ELECTRONIC WORD OF MOUTH (eWOM) TWITTER @batikair TERHADAP BRAND IMAGE Cherry Kartika; Dwi Piranti
Jurnal Visi Komunikasi Vol 14, No 1 (2015): May 2015
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (261.623 KB) | DOI: 10.22441/visikom.v14i1.1669

Abstract

This study aims to determine the influence of the Electronic Word of Mouth twitter @batikair in terms of the following dimensions are intensity dimension to the brand image, valence of opinion dimension to the brand image, and content dimension to the brand image.The sampling technique in this study using purposive sampling technique with criteria from Batik Air passengers in period of June 2015. The data in this study are primary data that collected through questionnaires. Data were analyzed using multiple regression analysis with the classical assumptions.Based on the results of data analysis and discussion, it can be concluded as follows: (1) There is eWOM twitter @batikair influence in terms of intensity dimension to the brand image. (2) There is a eWOM twitter @batikair influence in terms of valence of opinion dimension to the brand image. @batikair. (3) There is a positive eWOM twitter @batikair influence in terms of content dimension to the brand image, it means that the better available information from social network sites relating to products and services will be a positive influence on @batikairbrand image enhancement. Penelitian ini bertujuan untuk mengetahui pengaruh Electronic Word of Mouth (eWOM) twitter @batikair ditinjau dari dimensi-dimensi berikut yaitu dimensi intensity terhadap brand image, dimensi valence of opinion terhadap brand image, dan dimensi content terhadap brand image.Teknik pengambilan sampel pada penelitian ini menggunakan teknik purposive sampling dengan kriteria tertentu yaitu para penumpang Batik Air. Data pada penelitian ini adalah data primer yang dikumpulkan melalui kuesioner. Teknik analisis data menggunakan analisis regresi berganda dengan asumsi klasik.Berdasarkan pada hasil analisis data dan pembahasan maka dapat disimpulkan sebagai berikut: (1) Terdapat pengaruh eWOM twitter @batikair ditinjau dari dimensi intensity terhadap brand imag.e. (2) Terdapat pengaruh eWOM twitter @batikair ditinjau dari dimensi valence of opinion terhadap brand image. Semakin tinggi jumlah pendapat konsumen baik positif atau negatif mengenai produk, jasa dan brand akan berpengaruh terhadap brand image @batikair. (3) Terdapat pengaruh eWOM twitter @batikair ditinjau dari dimensi content terhadap brand image. Semakin baik informasi yang tersedia dari situs jejaring sosial berkaitan dengan produk dan jasa akan berpengaruh positif terhadap peningkatan brand image @batikair.
Constructing Brand Loyalty through Digital Storytelling: Branding Strategy of Eiger on Instagram Hasibuan, Martha Marsanggul Tua; Kartika, Cherry; Pujiastuti, Yanti Lestari
Marcommers : Jurnal Marketing Communication and Advertising Vol 13, No 2 (2024)
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/marcommers.v13i2.33971

Abstract

Media sosial telah menjadi saluran utama dalam strategi komunikasi pemasaran digital, khususnya dalam membangun loyalitas merek melalui keterlibatan konsumen. Penelitian ini bertujuan untuk mendeskripsikan strategi branding Eiger dalam memperkuat loyalitas merek melalui akun Instagram @eigeradventure pada tahun 2019. Dengan menggunakan paradigma konstruktivisme, pendekatan kualitatif, dan metode studi kasus deskriptif, penelitian ini menganalisis lima dimensi Social Media Strategy Wheel (Breakenridge, 2012): pelacakan, distribusi, konten, keterlibatan, dan pengukuran. Data diperoleh melalui wawancara mendalam, observasi non-partisipatif, dan studi dokumentasi. Hasil penelitian menunjukkan bahwa Eiger berhasil membangun brand identity yang kuat melalui storytelling visual yang konsisten dengan nilai-nilai petualangan. Namun, keterlibatan dua arah dengan audiens masih rendah, sehingga loyalitas merek yang terbangun lebih bersifat kognitif daripada afektif. Penelitian ini merekomendasikan peningkatan strategi interaksi dan evaluasi loyalitas berbasis psikografis untuk memperkuat ikatan emosional konsumen terhadap brand
Experiences and Strategies of Self-Representation of Sunda Wiwitan Believers on Tiktok Social Media Cherry Kartika; RA. Loretta Kartikasari
Jurnal Ilmiah Multidisiplin Indonesia (JIM-ID) Vol. 4 No. 05 (2025): Jurnal Ilmiah Multidisplin Indonesia (JIM-ID), June 2025
Publisher : Sean Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This research examines how Sunda Wiwitan believers represent their identity and spiritual values through TikTok. As a minority faith group, they utilize social media to expand their space for expression and build their existence in the digital space. This research uses a virtual ethnography approach, with observation of five TikTok accounts and in-depth interviews. This study found that Sunda Wiwitan believers utilize TikTok as a space for strategic and adaptive representations of identity and spirituality. The content they display reflects a combination of cultural expression, education, and identity protection through selective visibility strategies. Self-representation is not only seen in the form of visual content, but also in the way creators manage social interactions with audiences. TikTok, in this context, acts as both a medium and a social space where spiritual identity is negotiated amidst the challenges of the digital public sphere.
Edukasi Affiliate Marketing dan Personal Branding Affiliator di Media Sosial Kartika, Cherry; RA. Loretta Kartikasari
ABDIMAS Jurnal Pengabdian Kepada Masyarakat Vol. 6 No. 2 (2025): ABDIMAS JURNAL PENGABDIAN KEPADA MASYARAKAT
Publisher : Research and Community Service INSTITUT TEKNOLOGI DAN BISNIS KALBIS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53008/h0vnv223

Abstract

Kegiatan pengabdian kepada masyarakat ini berfokus pada pemberian keterampilan affiliate marketing dan personal branding di media sosial kepada siswa-siswi SMKN 49 Jakarta. Affiliate Marketing di media sosial berkembang pesat dan menjadi peluang memperoleh pendapatan yang menarik akan tetapi memerlukan pemahaman tentang cara kerja affiliate marketing, teknis pembuatan konten, hingga personal branding. Siswa-siswi menghadapi masalah kurangnya pengetahuan terkini terkait affiliate marketing, kesulitan membangun kepercayaan audiens hingga kebingungan akibat banyaknya informasi yang beredar di internet. Kegiatan ini memberi pemahaman dasar tentang affiliate marketing, personal branding sebagai pendukung kegiatan affiliate marketing, dan cara mengidentifikasi penipuan berkedok affiliate marketing. Metode pelaksanaan meliputi pemaparan materi, diskusi, role-playing, dan penugasan rencana aksi individu. Hasil yang diharapkan adalah peningkatan pengetahuan siswa-siswi tentang affiliate marketing, personal branding, dan etika di dunia maya, serta pemahaman tentang cara mengidentifikasi penipuan berkedok affiliate marketing.
PENGALAMAN LINTAS GENERASI DAN NEGOSIASI KURASI ALGORITMIK INFORMASI IKN Cherry Kartika; Dwi Wulandari Sari; Ira Purwitasari
Jurnal Ilmu Komunikasi UHO : Jurnal Penelitian Kajian Ilmu Komunikasi dan Informasi Vol. 11 No. 2 (2026): EDISI APRIL
Publisher : Laboratorium Ilmu Komunikasi Fisip UHO

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52423/jikuho.v11i2.2035

Abstract

Penelitian ini bertujuan mengeksplorasi pemaknaan Generasi X dan Generasi Z terhadap pengalaman interaksi dengan kurasi algoritmik informasi Ibu Kota Nusantara (IKN) di media sosial. Dengan menggunakan pendekatan Interpretative Phenomenological Analysis (IPA), penelitian ini menggali pengalaman subjektif kedua kelompok dalam menghadapi paparan konten yang terpersonalisasi. Temuan menunjukkan bahwa algoritma tidak sekadar dipersepsikan sebagai mekanisme teknis distribusi informasi, melainkan sebagai bagian dari pengalaman keseharian digital yang membentuk cara pengguna mengetahui, merasakan, dan memahami realitas politik. Fenomena keseragaman informasi atau filter bubble dimaknai secara beragam dan lebih tepat dipahami sebagai pengalaman epistemik yang dinamis, bukan sekadar efek teknologis yang deterministik. Pada level afektif, muncul spektrum respons emosional dari penerimaan normatif hingga skeptisisme reflektif, disertai strategi adaptif dan manajemen privasi sebagai bentuk negosiasi dengan sistem. Secara konseptual, penelitian ini menunjukkan bahwa perbedaan generasional tidak bersifat hierarkis, serta bahwa dalam konteks Indonesia kurasi algoritmik lebih membentuk ambivalensi dan negosiasi makna daripada polarisasi ekstrem. Dengan demikian, studi ini menawarkan pemahaman fenomenologis yang memperluas literatur mengenai relasi manusia–algoritma dalam konteks politik kontemporer.
Ideological Branding and the Construction of Financial Authority in Finfluencer Visual Representation: The Fantasy of Meritocracy Cherry Kartika
Journal of Content and Engagement Vol 4 Issue 2 (2026): August 2026
Publisher : Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.9744/joce.4.2.86-109

Abstract

The rapid growth of financial influencers (finfluencers) has transformed digital financial communication, making visual representation an increasingly important mechanism for constructing credibility and authority. This study examines how Timothy Ronald's Ronald Media Launch video constructs financial authority through symbolic visual communication. Employing a qualitative single-case study design, the research applies Roland Barthes' semiotic framework, supported by Critical Visual Methodology, to analyse narrative structure, visual symbolism, material properties, and institutional collaboration. The findings reveal that financial authority is progressively constructed through multiple forms of legitimacy. The Reflective–Private Phase establishes moral legitimacy through Visual Askesis, the Ideological Enlightenment Phase develops ideological, cultural, and technocratic legitimacy, while the Social Expansion Phase secures public legitimacy through spectacle, opinion leadership, and institutional collaboration. These interconnected forms of legitimacy are further reinforced through a coherent system of material properties that consistently communicates financial authority. The study proposes the concept of the Fantasy of Meritocracy to explain how ideological branding naturalizes financial success as the outcome of individual discipline, rationality, and visionary leadership while obscuring the structural conditions underlying economic opportunity. These findings contribute to communication studies by extending discussions of ideological branding and visual communication within Indonesia's digital financial ecosystem.
Peningkatan Literasi Komunikasi Bencana Siswa Melalui Adaptasi Jishu-Bosai Soshiki Berbasis Protokol Komunikasi Digital Dan Analog Cherry Kartika; Dudi Hartono; Rafika Hani
KOMUNITA: Jurnal Pengabdian dan Pemberdayaan Masyarakat Vol 5 No 3 (2026): Agustus
Publisher : PELITA NUSA TENGGARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60004/komunita.v5i3.767

Abstract

Disaster communication literacy is a crucial component in enhancing students’ preparedness, particularly in disaster-prone areas such as SMKN 33 Jakarta. The main issue identified is the knowledge–behavior gap, where students possess basic knowledge of disaster mitigation but lack the ability to apply effective emergency communication and verify information during crisis situations. Therefore, this community service program aims to improve students’ disaster communication literacy through the adaptation of the Jishu-Bosai Soshiki model based on digital and analog communication protocols. The program employed experiential learning and problem-based training approaches involving 30 students from grades X and XI. The activities included pre-testing and risk mapping, participatory communication education, training on the S-L-K protocol (Who–Location–Condition), AI-based information verification training, non-signal (analog) communication drills, post-testing and the initiation of a Student Disaster Preparedness Unit (SIGAB). The results indicate a significant improvement in disaster communication literacy, where 95% of students were able to perform emergency communication simulations accurately using the S-L-K protocol and 95% were able to independently verify information. The program also produced outputs such as an offline-access guide, risk mapping-based educational posters, and a preliminary SIGAB framework planned for integration into the student council (OSIS) structure for the 2026–2027 period. These findings demonstrate that an adaptive and participatory approach integrating digital and analog communication is effective in enhancing students’ capacities while establishing a sustainable school-based crisis communication system.
Co-Authors Dudi Hartono Dwi Piranti Dwi Wulandari Sari Hasibuan, Martha Marsanggul Tua Ira Purwitasari Pujiastuti, Yanti Lestari R.A. Loretta Kartikasari Rafika Hani