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All Journal Aksi Kita: Jurnal Pengabdian Kepada Masyarakat Indonesia Berdampak: Jurnal Pengabdian Kepada Masyarakat
Mahyu Danil
Universitas Islam Kebangsaan Indonesia
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Social Sciences Other

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Pemberdayaan Dosen melalui Pelatihan Artificial Intelligence untuk Meningkatkan Kualitas Pelaksanaan Tridharma Perguruan Tinggi Rahmat Hidayat; Mahyu Danil; Juanda Juanda; Ferri Yanto; Farhan Farhan
Aksi Kita: Jurnal Pengabdian kepada Masyarakat Vol. 2 No. 4 (2026): JULI-AGUSTUS
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/3zm7w696

Abstract

Perkembangan Artificial Intelligence (AI) memberikan peluang bagi perguruan tinggi untuk meningkatkan kualitas pelaksanaan Tridharma melalui pemanfaatan teknologi digital dalam kegiatan pendidikan, penelitian, dan pengabdian kepada masyarakat. Namun, kompetensi dosen dalam mengintegrasikan AI ke dalam aktivitas akademik masih beragam sehingga diperlukan program pemberdayaan yang mampu meningkatkan literasi dan keterampilan penggunaannya. Kegiatan pengabdian kepada masyarakat ini bertujuan untuk memberdayakan dosen melalui pelatihan Artificial Intelligence guna meningkatkan kualitas pelaksanaan Tridharma Perguruan Tinggi. Metode yang digunakan adalah pendekatan partisipatif dengan tahapan identifikasi kebutuhan, penyampaian materi, demonstrasi, praktik langsung, pendampingan, serta evaluasi menggunakan pretest, posttest, dan angket kepuasan peserta. Materi pelatihan meliputi pengenalan konsep AI, etika penggunaan AI, teknik prompt engineering, serta pemanfaatan berbagai platform AI dalam mendukung penyusunan perangkat pembelajaran, penelitian, dan kegiatan pengabdian kepada masyarakat. Hasil pelaksanaan menunjukkan bahwa pelatihan mampu meningkatkan pemahaman dan keterampilan peserta dalam memanfaatkan AI untuk mendukung aktivitas akademik. Selain itu, peserta memberikan respons positif terhadap materi, metode pelatihan, dan pendampingan yang diberikan. Kegiatan ini memberikan kontribusi terhadap peningkatan literasi digital dan kompetensi dosen dalam mengintegrasikan Artificial Intelligence secara efektif, bertanggung jawab, dan beretika untuk mendukung pelaksanaan Tridharma Perguruan Tinggi. .
Peningkatan Kompetensi Marketing Officer melalui Pelatihan Digital Marketing dan Strategi Komunikasi Pemasaran Luthfi Luthfi; Mahyu Danil; Laina Fadhliah; Rahmad Hidayat; Muhammad Muhammad
Indonesia Berdampak: Jurnal Pengabdian kepada Masyarakat Vol. 2 No. 2 (2026): JULI-DESEMBER
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/7cryed21

Abstract

Digital transformation requires Management students—as aspiring professionals—to possess marketing competencies that are not merely conceptual but also practical. A key area for strengthening is the ability to perform the role of a marketing officer, specifically through mastering digital marketing and marketing communication strategies. This community service initiative aims to enhance students' knowledge and skills in strategically leveraging digital technology for marketing activities. The program was conducted with a student community across four stages: preparation, training delivery, hands-on practice and mentoring, and evaluation. The curriculum covered the role and competencies of a marketing officer, digital marketing concepts, consumer segmentation and targeting, social media management, branding, content development, copywriting, and marketing communication strategies. The program employed various methods, including interactive lectures, discussions, demonstrations, case studies, practical exercises, and mentoring. The results indicate an improved understanding among participants regarding the marketing officer role and the use of digital media as a marketing tool. Participants also gained skills in identifying target consumers, selecting digital media, crafting promotional messages, developing content, and designing marketing communications tailored to consumer characteristics. This initiative provided practical experience that supports student readiness to perform marketing officer functions, develop entrepreneurial activities, and meet the demands of an increasingly digitalized workforce.  
Co-Authors Farhan Farhan Ferri Yanto Juanda Juanda Laina Fadhliah Luthfi Luthfi Muhammad Muhammad Rahmad Hidayat Rahmat Hidayat