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CUSTOMER-CENTRIC INNOVATION AND BUSINESS RESILIENCE IN MSMEs: LINKING MARKET SENSING, TRUST, AND ADAPTATION Nyoman Dwika Ayu Amrita; Ricky Agusiady
Journal of Jabar Economic Society Networking Forum Vol. 2 No. 2 (2025): Jesocin - February
Publisher : Organisasi Kreatif Indonesia Emas

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Abstract

This conceptual paper develops an integrative framework for customer-centric innovation and business resilience in micro, small, and medium enterprises (MSMEs). It synthesizes established literature on the resource-based view, dynamic capabilities, organizational learning, absorptive capacity, social capital, resilience, and entrepreneurial ecosystems. The analysis explains how market sensing, customer knowledge, service experimentation, trust building, and adaptive resource allocation can be organized into proportionate managerial routines. No primary survey, interview, experimental, or statistical data are claimed. The framework proposes diagnosis, capability mapping, bounded experimentation, evidence review, governance, resource reconfiguration, and learning retention as a cumulative cycle. Implications are developed for owner-managers, support institutions, and future empirical research.
OMNICHANNEL SERVICE RECOVERY IN RESOURCE-CONSTRAINED FIRMS: INTEGRATING CUSTOMER VOICE, EMPLOYEE DISCRETION, AND ORGANIZATIONAL LEARNING Nyoman Dwika Ayu Amrita; Ucu Supriatna
Journal of Jabar Economic Society Networking Forum Vol. 2 No. 8 (2025): Jesocin : August
Publisher : Organisasi Kreatif Indonesia Emas

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Abstract

This conceptual and integrative review develops a framework for omnichannel service recovery in micro, small, and medium enterprises. It addresses the problem that customers increasingly move between physical and digital channels, yet small firms often lack connected records, consistent authority, and learning routines for resolving failures across channel boundaries. Drawing on the resource-based view, dynamic capabilities, organizational learning, absorptive capacity, social capital, and resilience, the paper explains how cross-channel listening, shared case visibility, bounded employee discretion, fair recovery design, service-failure learning can be organized as mutually reinforcing routines. The proposed pathway moves from problem diagnosis and capability mapping to bounded experimentation, evidence review, resource reconfiguration, and learning retention. No primary survey, interview, experimental, administrative, or statistical data are claimed. The framework links these mechanisms to response consistency, perceived fairness, customer trust, retention, service resilience and identifies managerial, institutional, and research implications suitable for resource-constrained enterprises.
CLIMATE-RISK ACCOUNTING FOR RESOURCE-CONSTRAINED ENTERPRISES: A CONCEPTUAL FRAMEWORK FOR EXPOSURE MAPPING, ADAPTATION, AND FINANCIAL RESILIENCE Raden Roro Fatmasari; Nyoman Dwika Ayu Amrita
Journal of Jabar Economic Society Networking Forum Vol. 2 No. 9 (2025): Jesocin : September 2025
Publisher : Organisasi Kreatif Indonesia Emas

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Abstract

This conceptual and integrative review develops a framework for climate-risk accounting in micro, small, and medium enterprises. It addresses the problem that small enterprises increasingly experience climate-related operational and financial exposure but often lack proportionate methods for connecting physical risks, transition pressures, and adaptation choices. Drawing on the resource-based view, dynamic capabilities, organizational learning, absorptive capacity, social capital, and resilience, the paper explains how climate-exposure mapping, scenario-informed costing, adaptation budgeting, stakeholder risk dialogue, iterative resilience reporting can be organized as mutually reinforcing routines. The proposed pathway moves from problem diagnosis and capability mapping to bounded experimentation, evidence review, resource reconfiguration, and learning retention. No primary survey, interview, experimental, administrative, or statistical data are claimed. The framework links these mechanisms to risk visibility, capital discipline, adaptation readiness, stakeholder confidence, financial resilience and identifies managerial, institutional, and research implications suitable for resource-constrained enterprises.
CUSTOMER-CENTRIC INNOVATION AND BUSINESS RESILIENCE IN MSMEs: LINKING MARKET SENSING, TRUST, AND ADAPTATION Nyoman Dwika Ayu Amrita; Ricky Agusiady
Journal of Jabar Economic Society Networking Forum Vol. 2 No. 2 (2025): Jesocin - February
Publisher : Organisasi Kreatif Indonesia Emas

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This conceptual paper develops an integrative framework for customer-centric innovation and business resilience in micro, small, and medium enterprises (MSMEs). It synthesizes established literature on the resource-based view, dynamic capabilities, organizational learning, absorptive capacity, social capital, resilience, and entrepreneurial ecosystems. The analysis explains how market sensing, customer knowledge, service experimentation, trust building, and adaptive resource allocation can be organized into proportionate managerial routines. No primary survey, interview, experimental, or statistical data are claimed. The framework proposes diagnosis, capability mapping, bounded experimentation, evidence review, governance, resource reconfiguration, and learning retention as a cumulative cycle. Implications are developed for owner-managers, support institutions, and future empirical research.
OMNICHANNEL SERVICE RECOVERY IN RESOURCE-CONSTRAINED FIRMS: INTEGRATING CUSTOMER VOICE, EMPLOYEE DISCRETION, AND ORGANIZATIONAL LEARNING Nyoman Dwika Ayu Amrita; Ucu Supriatna
Journal of Jabar Economic Society Networking Forum Vol. 2 No. 8 (2025): Jesocin : August
Publisher : Organisasi Kreatif Indonesia Emas

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This conceptual and integrative review develops a framework for omnichannel service recovery in micro, small, and medium enterprises. It addresses the problem that customers increasingly move between physical and digital channels, yet small firms often lack connected records, consistent authority, and learning routines for resolving failures across channel boundaries. Drawing on the resource-based view, dynamic capabilities, organizational learning, absorptive capacity, social capital, and resilience, the paper explains how cross-channel listening, shared case visibility, bounded employee discretion, fair recovery design, service-failure learning can be organized as mutually reinforcing routines. The proposed pathway moves from problem diagnosis and capability mapping to bounded experimentation, evidence review, resource reconfiguration, and learning retention. No primary survey, interview, experimental, administrative, or statistical data are claimed. The framework links these mechanisms to response consistency, perceived fairness, customer trust, retention, service resilience and identifies managerial, institutional, and research implications suitable for resource-constrained enterprises.
CLIMATE-RISK ACCOUNTING FOR RESOURCE-CONSTRAINED ENTERPRISES: A CONCEPTUAL FRAMEWORK FOR EXPOSURE MAPPING, ADAPTATION, AND FINANCIAL RESILIENCE Raden Roro Fatmasari; Nyoman Dwika Ayu Amrita
Journal of Jabar Economic Society Networking Forum Vol. 2 No. 9 (2025): Jesocin : September 2025
Publisher : Organisasi Kreatif Indonesia Emas

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This conceptual and integrative review develops a framework for climate-risk accounting in micro, small, and medium enterprises. It addresses the problem that small enterprises increasingly experience climate-related operational and financial exposure but often lack proportionate methods for connecting physical risks, transition pressures, and adaptation choices. Drawing on the resource-based view, dynamic capabilities, organizational learning, absorptive capacity, social capital, and resilience, the paper explains how climate-exposure mapping, scenario-informed costing, adaptation budgeting, stakeholder risk dialogue, iterative resilience reporting can be organized as mutually reinforcing routines. The proposed pathway moves from problem diagnosis and capability mapping to bounded experimentation, evidence review, resource reconfiguration, and learning retention. No primary survey, interview, experimental, administrative, or statistical data are claimed. The framework links these mechanisms to risk visibility, capital discipline, adaptation readiness, stakeholder confidence, financial resilience and identifies managerial, institutional, and research implications suitable for resource-constrained enterprises.