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All Journal Journal of Islamic Economics and Finance ALMURTADO: Journal of Social Innovation and Community Service
Syifa’us Shuduriya
Universitas Sunan Giri Surabaya
Religion Arts Biochemistry, Genetics & Molecular Biology Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences Other

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Implementasi Kegiatan Berbagi Takjil untuk Melestarikan Budaya Muslim di Gedangan Sidoarjo Syifa’us Shuduriya; llmia Nur Khofifah; Yeni Purwanti; Faridatus Shofa; Lailul Fuadah Firdaus; Iis Maulidiyah; Ana Ma'rufatun Jannah; Rafadi Khan Khayru; Muchamad Catur Rizky; Yeni Vitrianingsih
AlMurtado Journal of Social Innovation and Community Service Vol 3 No 1 (2026): Pengabdian Kepada Masyarakat
Publisher : BAMALA Institute

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Abstract

Kegiatan berbagi takjil ini merupakan salah satu bentuk pengabdian masyarakat yang bertujuan untuk menumbuhkan kepedulian sosial, memperkuat solidaritas, dan melestarikan budaya keagamaan. Program yang dilaksanakan oleh mahasiswa KKN Universitas Sunan Giri Surabaya di wilayah Gedangan, Kabupaten Sidoarjo ini dirancang untuk meningkatkan kepedulian sosial, mendorong partisipasi masyarakat, serta memperkuat nilai-nilai ukhuwah Islamiyah melalui implementasi pembagian takjil. Metode yang digunakan adalah Asset-Based Community Development (ABCD) dengan tahapan discovery, dream, design, dan destiny yang menekankan petakjilan potensi lokal serta keterlibatan aktif warga. Dalam pelaksanaannya, mahasiswa KKN Universitas Sunan Giri Surabaya bertindak sebagai fasilitator utama yang mengarahkan pendayagunaan aset sosial di lingkungan setempat secara optimal. Teknik pengumpulan data dilakukan melalui observasi partisipatif, wawancara, dan dokumentasi. Hasil kegiatan menunjukkan bahwa program berbagi takjil memperoleh respons positif dari masyarakat, meningkatkan semangat berbagi, mempererat hubungan sosial antara mahasiswa KKN Universitas Sunan Giri Surabaya dan warga, serta memperkuat budaya gotong royong di lingkungan setempat. Selain memberikan takjil langsung berupa penyediaan takjil bagi masyarakat yang menjalankan ibadah puasa, kegiatan ini juga meningkatkan pengalaman sosial, kemampuan koordinasi, dan tanggung jawab mahasiswa KKN Universitas Sunan Giri Surabaya dalam melaksanakan pengabdian kepada masyarakat. Meskipun terdapat beberapa kendala, seperti keterbatasan dana dan waktu pelaksanaan, kegiatan dapat berlangsung dengan lancar melalui koordinasi dan kerja sama yang efektif.
Dampak Strategi Pemasaran terhadap Keberhasilan UMKM Syifa’us Shuduriya; Didit Darmawan
Journal of Islamic Economics and Finance Vol. 4 No. 3 (2026): Agustus: Journal of Islamic Economics and Finance
Publisher : STIKes Ibnu Sina Ajibarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59841/jureksi.v4i3.3916

Abstract

The increasingly competitive business environment requires MSME operators to be able to adapt effective marketing strategies, especially amid changing consumer behavior and the acceleration of digitalization. This study aims to examine the role of marketing strategies in enhancing the success of SMEs based on a synthesis of previous research findings. The method used is qualitative, employing a literature review approach through the search and analysis of various relevant scientific articles from the past five years. Data were analyzed descriptively through a process of selection, grouping, and synthesis of research findings. The findings indicate that marketing strategies, particularly those based on the marketing mix and supported by the utilization of digital technology, consistently contribute to increased sales, market expansion, and consumer satisfaction. Additionally, the effectiveness of marketing strategies is influenced by innovation capabilities, market orientation, and the business owners’ competence in managing business resources. In conclusion, marketing strategies are a key factor in supporting the success of SMEs; however, their success will be more optimal if integrated with innovation, managerial capabilities, and adequate business system support.
Co-Authors Ana Ma'rufatun Jannah Didit Darmawan Faridatus Shofa Iis Maulidiyah Lailul Fuadah Firdaus llmia Nur Khofifah Muchammad Catur Rizky Rafadi Khan Khayru Yeni Purwanti Yeni Vitrianingsih