Article Per Year (5 Year)
p-Index From 2021 - 2026
0.23
P-Index
This Author published in this journals
All Journal International Journal of Instructional Technology
Siti Hamidah
Universitas Merangin
Religion Computer Science & IT Languange, Linguistic, Communication & Media Social Sciences Other

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
Navigating Public Relations Ethics in Educational Communication: A Qualitative Case Study of Information Services Hidayatul Fadliah; Siti Hamidah; Robby Hidayat; Aprizon Dika Putra; Riska Meisyi Putri; Mardalena Mardalena; Anggia Pratiwi
International Journal of Instructional Technology Vol 5, No 1 (2026)
Publisher : Universitas Nurul Jadid Probolinggo, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33650/ijit.v5i1.16605

Abstract

This study aims to analyze the implementation of public relations ethics in managing information services and institutional communication within an educational institution using Talcott Parsons’ AGIL functionalism paradigm as the analytical framework. The research employed a qualitative case study approach to obtain an in-depth understanding of ethical communication practices in a real-world educational context. Data were collected through direct observations, semi-structured interviews, and document analysis and were analyzed using an interactive model involving data condensation, data display, and conclusion drawing and verification. The credibility of the findings was ensured through source triangulation, technique triangulation, and crystallization. The findings reveal that public relations ethics are implemented through transparency, integrity, politeness, and accountability in information services, contributing to stronger stakeholder trust and more effective institutional communication. Nevertheless, the study also identifies challenges, including limited digital communication competence, insufficient collaboration with external stakeholders, and the absence of formal ethical guidelines for digital communication. These findings imply that educational institutions should develop comprehensive ethical communication frameworks to strengthen organizational integration, improve stakeholder engagement, and sustain public trust amid ongoing digital transformation.
Co-Authors Anggia Pratiwi Aprizon Dika Putra Hidayatul Fadliah Mardalena Mardalena Riska Meisyi Putri Robby Hidayat