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All Journal Widya Cipta : Jurnal Sekretari dan Manajemen Jurnal Ekonomi dan Bisnis EKONOMIS : Journal of Economics and Business Jurnal Manajemen Strategi dan Aplikasi Bisnis GERVASI: Jurnal Pengabdian kepada Masyarakat JURNAL ILMIAH BISNIS, PASAR MODAL DAN UMKM AKURASI: Jurnal Riset Akuntansi dan Keuangan Journal of Business and Applied Management Jurnal Muara Ilmu Ekonomi dan Bisnis Business Management Journal Program Studi Manajemen Jurnal Pengabdian dan Kewirausahaan Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Akurasi
Grace Putlia
Universitas Bunda Mulia
Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Mathematics Public Health Social Sciences Other

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EXPLORATION OF BUYING BEHAVIOR IN MODERN LIFESTYLE: A CASE STUDY OF MOBILE COFFEE Putlia, Grace; Sundoro, Hary S.
Jurnal Muara Ilmu Ekonomi dan Bisnis Vol. 9 No. 2 (2025): Jurnal Muara Ilmu Ekonomi dan Bisnis
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat, Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jmieb.v9i2.34682

Abstract

Kopi merupakan salah satu minuman terpopuler di Indonesia. Survei menyebut masyarakat Indonesia lebih suka membeli kopi daripada menyeduh kopi sendiri. Permintaan kopi di pasar meningkat, mendorong pelaku bisnis untuk terus berinovasi dalam memenuhi kebutuhan dan keinginan pasar, sehingga konsep kopi keliling mulai diadopsi. Tujuan penelitian ini adalah mengeksplorasi secara mendalam munculnya fenomena kopi keliling adalah tren sementara atau gaya hidup modern secara permanen. Penelitian ini juga dapat memahami karakteristik dan motivasi masyarakat dalam memilih kopi keliling. Penelitian menggabungkan metode penelitian kualitatif studi kasus dan deskriptif. Pemenuhan kesahihan dan keandalan variabel menggunakan triangulasi sumber dan tanya jawab sejawat. Jumlah sampel 11 orang informan. Teknik sampling adalah purposive sampling. Teknik analisis data dengan coding data, mereduksi data, sintesis data, penyajian daya lalu menarik kesimpulan dari informasi yang sudah dianalisis. Hasil menunjukkan, fenomena munculnya kopi keliling bukan tren sementara namun sudah menjadi bagian dari gaya hidup modern secara permanen masyarakat urban. Alasan para informan melakukan keputusan pembelian kopi keliling, yaitu: rasa, lokasi, harga, akses, variasi, dan kemasan. Temuan ini memberikan kontribusi penting pada literatur manajemen pemasaran khususnya topik perilaku konsumen, di sektor manufaktur F&B, serta merekomendasikan pentingnya temuan yang ada mendorong kreatifitas pelaku bisnis dalam inovasi bisnis yang berkelanjutan untuk mencapai keunggulan kompetitif.   Coffee is one of the most popular beverages in Indonesia. Surveys show that Indonesians prefer to buy coffee rather than brew it themselves. Demand for coffee in the market is increasing, encouraging businesses to continue innovating to meet market needs and desires, thus the concept of mobile coffee shops is starting to be adopted. The purpose of this study is to explore in depth the emergence of the mobile coffee phenomenon, whether it is a temporary trend or a permanent modern lifestyle. This study also aims to understand the characteristics and motivations of people in choosing mobile coffee. The study combines qualitative case study and descriptive research methods. The fulfillment of the validity and reliability of variables uses source triangulation and peer debriefing. The sample size is 11 informants. The sampling technique is purposive sampling. Data analysis techniques include data coding, data reduction, data synthesis, data presentation, and drawing conclusions from the analyzed information. The results show that the phenomenon of the emergence of mobile coffee is not a temporary trend but has become a permanent part of the modern lifestyle of urban communities. The reasons for the informants' decision to purchase mobile coffee shops are: taste, location, price, access, variety, and packaging. These findings provide an important contribution to the marketing management literature, particularly on the topic of consumer behavior, in the F&B manufacturing sector, and recommend the importance of existing findings in encouraging business people creativity in sustainable business innovation to achieve competitive advantage.
Studi kasus dampak pinjaman online pada perilaku konsumen dan gaya hidup Putlia, Grace; Sundoro, Hary S.; Shobrina, Fildzah
Jurnal Manajemen Strategi dan Aplikasi Bisnis Vol 8 No 2 (2025)
Publisher : Lembaga Pengembangan Manajemen dan Publikasi Imperium

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36407/jmsab.v8i2.1572

Abstract

The impact of digitalization on the financial sector has made it easier for people to carry out various financial transactions, including online loans (pinjol). The echo of the use of legal pinjol registered with the OJK has not stopped until 2024. The reason is that illegal pinjol continues to emerge in society. In the field, many cases of violence and suicide were found due to online loans. Based on the existing phenomenon, the purpose of this study was first to review in more depth the understanding of the people of Tangerang City about the impact of online loans and secondly, the understanding of the people of Tangerang City about the impact of online loans on consumer behavior and lifestyle. This study uses a qualitative case study design because the research problem concerns a phenomenon. 10 people were selected as the research sample, meeting the specified criteria. The study's results show that, in general, the people of Tangerang City's understanding of the impact of online loans remains limited.
Integrasi Model Bisnis Ekonomi Sirkular pada Persepsi Konsumen dan Keputusan Pembelian (Studi Kasus AQUA) Putlia, Grace; Sundoro, Hary S.
Ekonomis: Journal of Economics and Business Vol 10, No 1 (2026): Maret
Publisher : Universitas Batanghari Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/ekonomis.v10i1.2694

Abstract

The purpose of this study is to determine consumer perceptions of companies using a circular economy business model by examining the influence of these impressions integrated into consumer perceptions and purchasing decisions. This study uses a case study design. The research sample consisted of 17 informants who were saturated samples using the snowball sampling technique. Data validity was achieved using data triangulation techniques. The results of this study revealed that the majority of informants had positive perceptions of companies using a circular economy business model. In addition, it was also found that the majority of informants stated that although perceptions and impressions of companies using a circular economy business model were positive, other main factors still apply regarding consumer products, namely brand, quality, and price.
Korelasi Emisi Karbon dengan Pasar Modal dan Pertumbuhan Ekonomi di Indonesia Sundoro, Hary S.; Putlia, Grace
Ekonomis: Journal of Economics and Business Vol 10, No 1 (2026): Maret
Publisher : Universitas Batanghari Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/ekonomis.v10i1.2786

Abstract

This study aims to determine the relationship between carbon emissions and capital market performance and economic conditions in Indonesia during the period 2022.12-2025.7. The research method used is the Vector Error Correction Model (VECM) with the help of Impulse Response Function (IRF) and Forecast Error Variance Decomposition (FEVD) analysis. The results of this study indicate that carbon emissions are negatively related to the capital market index and GDP, especially in the long term. Carbon emissions are more influenced by the capital market index (LCL-45) than by GDP. However, carbon emissions are most influenced by the carbon emission variable itself. This means that environmentally friendly business activities such as the use of renewable energy are needed in addition to continuing business operations, but carbon emissions can be reduced. In addition, beyond business and economic activities, environmental conservation activities are also needed to reduce carbon emissions.
Co-Authors Budi, Budi Caroline Caroline Cecilia Aurel Alphin John J.O.I. Ihalauw Lie, Jessica Vonnie Meilisa Alvita Nataya Niken Thioanda Nicholas Wilson Pipiyen, Pipiyen Putri, Hanike Fresnalika Rajawen, Katedra Mentari Rowena, Janny Samuel, Samuel Shobrina, Fildzah Sugeng Santoso Sundoro, Hary Saputra Wijaya, Brendi Yolanda Effieta