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All Journal Jurnal Abdi Insani Journal of Innovative and Creativity Economics Development Analysis Journal Journal of Social Entrepreneurship and Creative Technology Journal of Humanities Research Sustainability Scientechno: Journal of Science and Technology
Hendro Sukoco
Fakultas Sosial, Ekonomi Dan Humaniora Universitas Nahdlatul Ulama Purwokerto
Agriculture, Biological Sciences & Forestry Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Social Sciences Other

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Penerapan Kepatuhan Syariah dan Sumber Daya Manusia pada Hotel Syariah di Kabupaten Banyumas Sinta Anggraeni; Mardhika Ardi Pambudi; Hendro Sukoco
Journal of Innovative and Creativity Vol. 5 No. 2 (2025)
Publisher : Fakultas Ilmu Pendidikan Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/joecy.v5i2.184

Abstract

Perkembangan bisnis saat ini terus berjalan, apalagi dengan penggunaan latar belakang agama. Sebagian pebisnis, terutama di Indonesia yang mayoritas penduduknya agama Islam tentunya ini menjadi jalan untuk menyediakan kebutuhan konsumen salah satunya di bidang pariwisata yang berbasis syariah. Pariwisata halal adalah segmen dalam industri pariwisata yang diperuntukkan bagi wisatawan Muslim. Dalam konteks ini, layanan yang diberikan kepada para wisatawan mengikuti prinsip-prinsip dan aturan-aturan Islam. Tujuan dilaksanakan penelitian ini adalah memberikan pemahaman dan informasi kepada khalayak umum mengenai bagaimana penerapan hotel syariah dalam mengelola manajemennya. Karena pada hakikatnya seluruh kegiatannya wajib memenuhi prinsip syariah antara lain, harus memenuhi prinsip keadilan (maslahah), prinsip keseimbangan (‘adl), prinsip keseimbangan (tawazun), kemaslahatan (maslahah), dan universalisme (alamiyah). Dalam operasional dan pengelolaan sumberdaya manusia di hotel syariah yang terdapat di Kabupaten Banyumas, dengan kuisioner yang dibagikan dan pelaksanaan wawancara menghasilkan bahwa prinsip syariah benar dilakukan dan dilaksanakan penerapannya di hotel-hotel syariah di Kabupaten Banyumas seperti kesejahteraan karyawan diperhatikan dengan memperhatikan keadilan dan kemaslahatan untuk semua karyawan, tidak hanya itu kesejahteraan spiritual karyawan juga diperhatikan oleh manajemen atau pengelola hotel. Selain itu etika islam yang digunakan tidak hanya dilakukan oleh saat berinteraksi dengan tamu saja akan tetapi sesame karyawan juga menerapkan hal tersebut. Secara prosedural sesuai syariah.
Halal MSME Sustainability: Digital Marketing, Innovation, and Islamic Economics Synergy Hendro Sukoco; Ade Yuliana; Sinta Anggraeni; Melli Andini
Economics Development Analysis Journal Vol. 14 No. 4 (2025): Economics Development Analysis Journal
Publisher : Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/edaj.v14i4.34455

Abstract

This study examines the effects of digital marketing strategy and halal innovation on the sustainability of halal micro, small, and medium enterprises (MSMEs), with Islamic economic implementation as a mediating variable and Sustainable Development Goals (SDGs) orientation as a moderating variable. The research was conducted among 160 halal-certified MSMEs in six regions of Central Java (Banyumas, Purbalingga, Banjarnegara, Cilacap, Kebumen, and Brebes), using a quantitative approach and Partial Least Squares Structural Equation Modeling (PLS-SEM). The findings provide mixed empirical support. Halal innovation demonstrates a positive and statistically significant effect on MSME sustainability. In contrast, the digital marketing strategy shows a positive but statistically insignificant direct relationship. Islamic economic implementation plays a limited, marginal mediating role in the relationship between halal innovation and sustainability. Furthermore, SDGs orientation does not significantly moderate the proposed structural relationships. These results suggest that halal innovation serves as the primary driver of sustainability. In contrast, digitalization and alignment with global sustainability appear not yet strongly embedded in the strategic practices of the sampled halal MSMEs. The study contributes by clarifying the empirical boundaries of integrating digital strategies, halal innovation, and Islamic economic values within MSME sustainability frameworks in emerging economies
SOCIAL MEDIA SENTIMENT ANALYSIS TO PREDICT MARKET TRENDS IN THE CREATIVE INDUSTRY Purwati Purwati; Agung Yuliyanto Nugroho; Hamka Hamka; Hendro Sukoco
Journal of Social Entrepreneurship and Creative Technology Vol. 2 No. 1 (2025)
Publisher : Yayasan Adra Karima Hubbi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70177/jseact.v2i1.2052

Abstract

The rise of social media has transformed how information spreads, creating an invaluable resource for analyzing market trends. In the creative industry, where consumer preferences shift rapidly, understanding social media sentiment is critical for businesses aiming to stay ahead of trends. Previous research on sentiment analysis has shown its potential in various fields, but its specific application in the creative industry remains underexplored. This research aims to investigate how social media sentiment analysis can predict market trends in the creative industry. By analyzing social media posts, reviews, and discussions, the study seeks to explore how positive, negative, and neutral sentiments influence market behavior and creative products’ success. The study employs a combination of data mining and sentiment analysis techniques to analyze social media content related to key creative products. Using machine learning algorithms, the research categorizes posts into sentiment categories and correlates them with market trends, such as sales and consumer behavior. A dataset consisting of social media content from multiple platforms over the past year was utilized for analysis. The results show that positive social media sentiment correlates with increased consumer engagement and sales in the creative industry, while negative sentiment predicts a decline in product success.
Ethics in Artificial Intelligence: A Philosophical Exploration Dina Destari; Roya Zahir; Hendro Sukoco
Journal of Humanities Research Sustainability Vol. 2 No. 2 (2025)
Publisher : Yayasan Adra Karima Hubbi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70177/jhrs.v2i2.1939

Abstract

Background. Artificial intelligence (AI) has emerged as a transformative technology, bringing unprecedented opportunities and ethical challenges. The growing autonomy of AI systems raises questions about moral responsibility, bias, and social impact, which require a philosophical exploration to address these issues comprehensively. Purpose. This study aims to explore the ethical dimensions of AI by focusing on algorithmic bias, moral responsibility, and social impact. Through a philosophical lens, the research seeks to identify key challenges and propose frameworks to bridge the ethical gaps in AI development and implementation. Method. The research adopts a qualitative approach by analyzing 15 purposively selected academic sources. These include peer-reviewed journal articles, policy reports, and books discussing AI ethics. A conceptual framework was developed to evaluate algorithmic bias, moral responsibility, and social impact, using thematic analysis to synthesize insights from the literature. Results. The findings reveal that algorithmic bias stems from unrepresentative training data, reinforcing historical injustices. Moral responsibility in AI development becomes complex due to the involvement of multiple actors, requiring new ethical frameworks. AI's social impact, particularly on inequality and access, highlights the urgent need for regulations to mitigate negative effects. Case studies in recruitment, healthcare, and criminal justice systems illustrate the real-world implications of these issues. Conclusion. This study underscores the importance of integrating ethical considerations into AI design and deployment. Philosophical perspectives provide valuable insights into addressing algorithmic bias, defining moral responsibility, and understanding social impacts. Future research should focus on empirical studies and the development of global ethical regulations to guide AI use responsibly.
PENINGKATAN LITERASI LAPORAN KEUANGAN DAN PEMASARAN DIGITAL MELALUI PELATIHAN DAN PENDAMPINGAN PADA UMKM ERZI CRAFT, PURBALINGGA Ginanjar Adi Nugraha; Minadi Wijaya; Hendro Sukoco; Riskika Alkaromatunnisa; Dwi Indriyani
Jurnal Abdi Insani Vol 13 No 1 (2026): Jurnal Abdi Insani
Publisher : Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/abdiinsani.v13i1.3312

Abstract

Limitations in financial statement literacy and digital marketing literacy remain major constraints for household MSMEs in developing their businesses sustainably. Social media and e-commerce are generally utilized merely as sales channels, rather than as integrated information systems that present sales, cost, and profit data comprehensively. This condition results in business decision-making that is not supported by adequate financial performance analysis, thereby causing opportunities for improving profitability, operational efficiency, and market expansion to remain underutilized by MSME actors. This community service program aims to enhance business actors’ understanding of financial statements and to optimize digital marketing strategies through training, mentoring, and the provision of supporting technologies. The activities were conducted in collaboration with the partner ErZi Craft in Purbalingga Regency, which operates in the handmade knitting craft industry. The implementation methods included socialization activities, financial statement literacy training, preparation of Standard Operating Procedures (SOP) and a Business Model Canvas (BMC), as well as training in branding, packaging, product photography, e-catalog development, and live streaming on Shopee and Instagram platforms. The results of the activities demonstrate a significant improvement in the partner’s business performance. The partner’s understanding of simple financial statements and Shopee financial reports increased, enabling them to prepare income statements and monitor cash flows on a regular basis. SOP and BMC documents have been developed and have begun to be used as references for daily operational activities. From the perspective of digital marketing, the partner now possesses a business logo, digital catalog designs, and more attractive photo and video promotional content. The partner is also proficient in utilizing live streaming features as a routine promotional medium, which has contributed to the expansion of market reach to various cities in Indonesia and abroad, such as Bekasi, Tangerang, Jakarta, South Sumatra, Purworejo, and even Singapore. This community service program has been proven to contribute to enhancing the partner’s business capacity through the strengthening of financial statement literacy, operational governance, and more professional digital marketing skills. Increased turnover and expanded market reach provide more stable income opportunities for business owners and members, thereby supporting the achievement of the Sustainable Development Goals (SDGs), particularly poverty reduction and women’s empowerment in productive economic activities.
Factors Influencing Intention to Use Mobile Learning: A Quantitative Study in Higher Education Baso Intang Sappaile; Hendro Sukoco
Scientechno: Journal of Science and Technology Vol. 3 No. 1 (2024)
Publisher : Yayasan Adra Karima Hubbi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55849/scientechno.v3i1.1047

Abstract

In this modern era, the use of technology is increasingly widespread among students at universities. One of them is the increasing use of mobile technology in learning, showing the importance of understanding the factors that influence the intention to use mobile learning among students. The aim of this research is to determine and analyze the factors that influence the intention to use mobile learning among college students. Apart from that, it is also to find out the relationship between the variables studied. This research method uses a quantitative method with a questionnaire as a data collection instrument. The research sample consisted of students at universities who used mobile learning in the learning process. The results of this research indicate that there are several factors that influence the intention to use mobile learning in higher education, including ease of use, perceived benefits, perceptions of usefulness, and social factors. These variables make a significant contribution to the intention to use mobile learning among students. The conclusion of this study confirms that factors such as ease of use, perceived usefulness, perception of usefulness, and social factors play an important role in forming intentions to use mobile learning in higher education environments. The implication of this research is the importance of integrating these factors in the development of effective learning strategies using mobile technology to increase student participation and performance in higher learning. The limitation of this research is that the researcher did not directly conduct research at universities, but by distributing questionnaires to students at universities.
Co-Authors Ade Yuliana Agung Yuliyanto Nugroho Baso Intang Sappaile Dina Destari Dwi Indriyani Hamka Hamka Mardhika Ardi Pambudi Melli Andini Minadi Wijaya Nugraha, Ginanjar Adi Purwati Purwati Riskika Alkaromatunnisa Roya Zahir Sinta Anggraeni Sinta Anggraeni