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Journal : FIRM: Journal of Management Studies

FACTORS AFFECTING INTERNATIONAL STUDENT SATISFACTION (ISS) Jhanghiz Syahrivar
FIRM Journal of Management Studies Vol 1, No 1 (2016): FIRM JOURNAL OF MANAGEMENT STUDIES
Publisher : President University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (404.212 KB) | DOI: 10.33021/firm.v1i1.46

Abstract

This research aimed to determine the Factors Affecting International Student Satisfaction. The populations of this research were international students who enrolled at the Undergraduate Program (S1) of XYZ University. A total of 91 samples were taken by using purposive non-probability sampling technique. Based on the results of previous studies, the researcher took eight (8) independent variables which were assumed to have influences on the dependent variable, International Student Satisfaction. The independent variables being discussed in this research were Education, Social Orientation, Economic Considerations, Safety, Image and Prestige, Technology, Accommodation, and International Student Services. The results showed that eight (8) independent variables simultaneously affect International Student Satisfaction indicated by the F test (simultaneous) with a very high level of significance (0.00a). The research model of this study suggested the level of the coefficient of determination (R Square) of 0768, which means that the research model could explain 76.8% factors affecting International Student Satisfaction at XYZ University. Meanwhile, the remaining 23.2% were explained by factors that were not included in this research. Based on the partial test (t-Test), XYZ University should focus on improving the following factors: Economic Consideration, Safety, Technology, Accommodation, and International Student Services.
The Influence of Promotion Approach and Store Layout on Impulse Buying Behavior Jhanghiz Syahrivar
FIRM Journal of Management Studies Vol 1, No 2 (2016): FIRM JOURNAL OF MANAGEMENT STUDIES
Publisher : President University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (432.43 KB) | DOI: 10.33021/firm.v1i2.103

Abstract

This research aimed to determine factors which influenced impulse buying behavior at one of local clothing retail store in Cikarang. Based on the previous studies, Promotion Approach and Store Layout were hypothesized as the independent variables which influenced Impulse Buying Behavior as the sole dependent variable. The researcher employed SPSS and binomial logistic regression to analyze the data collected from questionnaires spread to 200 customers of the local clothing retail store. The result of this research suggested that Promotion Approach and Store Layout significantly influenced Impulse Buying Behavior. The biggest influencer to Impulse Buying Behavior was Promotion Approach.