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Journal : Jurnal Manajerial

Brand Reputation, Brand Awareness Dan Brand Image Terhadap Kepercayaan Dan Loyalitas Donatur Cahyadi, Nur; Respati, Putra Panji
Jurnal Manajerial Vol 11 No 02 (2024): Jurnal Manajerial
Publisher : Program Studi Manajemen Universitas Muhammadiyah Gresik

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30587/jurnalmanajerial.v11i02.7560

Abstract

Background – The increasing variety of Amil Zakat, Infaq and Sadaqah Institutions (LAZIS) in Indonesia has an impact on the level of competition that is so tight and competitive, therefore the institution immediately determines what strategies are considered effective and attractive to new or their old donors.Aim – This study aims to determine the interaction between brand reputation, brand awareness and brand image on trust and loyalty.Design/ methodology/ approach – Data collection was carried out using a questionnaire to LAZIS XYZ donors in Gresik and the technique used was convenience sampling and up to 197 respondents. In this study, the analysis tool used was Partial Least Square (PLS). Findings – The results of this study: (1) There is a significant interaction between brand reputation (BR) variables on trust (K). (2) There is a significant interaction between brand awareness (BA) variables on trust (K). (3) There is a significant interaction between the brand image (BI) variable and trust (K). (4) There is a significant interaction between the trust variable (K) and loyalty (L).Research implication – This research can provide an overview of brand strategies that can increase trust and loyalty in donors of Lembaga Amil, Zakat, dan Infaq (LAZIS). Limitations – The limitation of this study is that the donor trust variable can only be explained by 70.4% by the brand reputation, brand awareness and brand image variables, while 29.6% is explained by other variables outside the model. The donor loyalty variable can only be explained by the trust variable by 74.4%, for the remaining 25.6% explained by other variables outside the model.
Performance Analysis BPBD Kabupaten Gresik dengan Pendekatan Key Performance Indicator (KPI) Cahyadi, Nur; Aslamiyah, Suaibatul
Jurnal Manajerial Vol 10 No 03 (2023): Jurnal Manajerial
Publisher : Program Studi Manajemen Universitas Muhammadiyah Gresik

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30587/jurnalmanajerial.v10i03.6132

Abstract

Background – Gresik Regency is one of the regencies located in East Java Province which is influenced by various factors that cause various kinds of disasters, both natural and human disasters, namely demographic, geographical, hydrological and geological factors, which can cause environmental damage and cause loss of property and property. In 2021, the spotlight relating to the performance of the Gresik Regency BPBD is the news in the mass media where the Minister of Social Affairs, namely Mrs. Risma's annoyance, saw that there were residents who were victims of the rain-flood disaster which resulted in residents getting cold and forced to set up makeshift tents with tarpaulins on the side of the village road. The Social Minister's annoyance raised doubts about the performance of the Gresik Regency BPBD in the process of disaster prevention and management, especially floods. Aim – to find out the performance of BPBD Gresik Regency in the process of overcoming and preventing natural disasters, especially floods in 2021 using the Key Performance Indicator (KPI) approach. Design / methodology / approach – The method used in this study is descriptive qualitative so it is necessary to collect data from the field results needed to support this research. After the data has been collected, it is necessary to reduce the data or summarize according to the information obtained, which is then displayed or presented in accordance with the performance indicators of BPBD Gresik Regency. To strengthen the research results, it is necessary to test the validity of the data using the source triangulation method through member checks. Findings – The achievement of the performance of the Regional Disaster Management Agency (BPBD) of Gresik Regency obtained results with good criteria but the results were still not optimal. BPBD Gresik Regency cooperates with stakeholders in the context of providing services and handling of natural disasters that occur. In addition, BPBD has conducted training activities in the context of disaster prevention and mitigation. Meanwhile, in terms of responsiveness, BPBD Gresik Regency is categorized as good, because it has handled emergency actions quickly and spontaneously in carrying out aid, rescue, search and health services and social services for residents affected by disasters or as victims of disasters. Meanwhile, in terms of accountability, it was found that the BPBD of Gresik Regency had been carried out in accordance with existing and applicable standards. Research implication – Based on the results of the conclusions obtained, it is hoped that the Gresik Regency Regional Disaster Management Agency (BPBD) can continue to improve performance in accordance with the Key Performance Indicator (KPI) and the planned activities to be implemented. The need for special management to deal with disasters that are located quite far from the district BPBD office. Gresik, so as to minimize the disaster area. Tools (facilities) in disaster management must be added, equipped and modernized, because with modern and complete tools it is hoped that the disaster management process can be handled properly. as well as Human Resources (HR), in this case the Apparatus must be added and their capabilities increased, so that in the implementation of disaster management can be carried out in a professional manner.
Take It Or Leave It: Hubungan Antara Pengembangan Karir, Kepuasan Kerja dan Turnover Intention dengan Entrepreneurship Intention Sebagai Variabel Moderasi Pada Karyawan Industri Logistik di Gresik Jawa Timur Cahyadi, Nur; Respati, Putra Panji
Jurnal Manajerial Vol. 12 No. 02 (2025): Jurnal Manajerial
Publisher : Program Studi Manajemen Universitas Muhammadiyah Gresik

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30587/jurnalmanajerial.v12i02.9800

Abstract

Background – Business competition is getting tighter and more competitive, making the function of Human Resources (HR) in the service industry is one of the main factors to win the competition. Research object is a company in the field of logistics services and depends on quality human resources. However, the company is facing a high turnover problem. Aim – This study aims to determine the relationship between career development, job satisfaction and entrepreneurship intention as a moderating variable on turnover intention. Design / methodology / approach – This research is quantitative and data collection uses questionnaires and the sampling technique used is purposive sampling with the criteria that respondents work for at least one year. The sampling method was carried out up to 84 respondents and the analysis tool used was Partial Least Square (PLS). Findings – The results of this study include (1) The influence of career development variables on job satisfaction. (2) Job satisfaction affects on turnover intention. The last result is (3) Job satisfaction and entrepreneurship intention as moderating variables strengthen the relationship to the turnover intention variable. Research implication – This research can provide an overview for companies, especially in the logistics sector, regarding efforts to minimize the rate of employee resignation by paying attention to the career development system and job satisfaction.  Limitations – The limitation of this research is that the research was only conducted on one object, a logistics company located in Gresik, and the research study was conducted cross-sectionally, analyzing variable data a certain time across the entire predetermined sample population.