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Positioning Women Entrepreneurs in Small and Medium Enterprises in Indonesia – Food & Beverage Sector Sutrisno; Pandu Adi Cakranegara; Eka Hendrayani; Jean Richard Jokhu; Muhammad Yusuf
Enrichment : Journal of Management Vol. 12 No. 5 (2022): December: Management Science And Field
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/enrichment.v12i5.964

The food and beverage industry is a significant business sector in Indonesia. Indonesian women are known to dominate the SMEs in this sector. There is a major reason for the dramatic increase in female entrepreneurs in Indonesia. Unfortunately, a lack of success and sustainability factors is a current barrier for a culinary business. The goal of this research is to identify the characteristics of today's female entrepreneurs and to look into the gap between the wave of female entrepreneurs and business sustainability. Research questions help to strengthen the problem statement by determining the research objectives. Researchers pose four research questions, followed by four hypotheses. To evaluate research work, this study employs a qualitative methodology. 108 female entrepreneurs were surveyed and interviewed by the researchers. The findings of the study highlight the primary reasons, failure factors, success factors, and obstacles to running.

Would You Like to Buy Food via Ecommerce App? The Mediating Role of Brand Image in Electronic Word of Mouth, Perceived Ease of Use, and Purchase Intention Jean Richard Jokhu; Avita Melinia Rahmawati
SRIWIJAYA INTERNATIONAL JOURNAL OF DYNAMIC ECONOMICS AND BUSINESS SIJDEB, Vol. 6, No. 3, September 2022
Publisher : Faculty of Economics, Universitas Sriwijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29259/sijdeb.v6i3.277-290

The rapid development of online food delivery applications in Indonesia currently makes Shopee launch a new feature, Shopee Food. By joining the online food delivery application market in Indonesia, Shopee Food must be able to compete with other online food delivery applications. This study aims to analyzed the factors that influencing purchase intention in Shopee Food. Using Brand Image as the mediating factor for Perceived Ease of Us and Electronic Word-of-mouth, this study tries to explain customer intention to purchase food in shopeefood. This study used quantitate method with purposive sampling to draw the espondent, with total 345 respondents. The findings of this study found that word-of-mouth, perceived ease of use plays significant role on user purchase intention in Shopeefood, and brand image also significantly mediate the relationship of perceived ease of use and word of mouth toward intention to use.

Apakah Konsumen Impulsif dalam Membeli Makanan melalui Aplikasi Daring? Implikasi Promosi oleh Aplikasi Gojek, Emosi Positif, dan Minat Hedonis terhadap Pembelian Impulsif Jean Richard Jokhu; Hannida Vena Charisma
Jurnal Ilmu Manajemen Vol. 10 No. 3 (2022)
Publisher : UNESA In Collaboration With APSMBI (Aliansi Program Studi dan Bisnis Indonesia)

The growth of digital technology in industry 4.0 provides convenience in all aspects of people's lives which causes the emergence of an easy and fast lifestyle. This condition encourages the fulfillment of daily needs through online media often occurs. Purchasing online makes it easier for consumers to make purchases of daily necessities such as food. The presence of hedonic motivation or intention and positive customer emotions can encourage spontaneous purchases. This study examines the effect of promotion on impulsive behavior in Gofood users. Using the SOR (Stimulus – Organisms – Response) model we introduced two intervening variables, positive emotion and hedonic intention, to mediate the relationship between promotion and impulsive behavior. This study uses SEM PLS (Structural Equation Modeling Partial Least Square) to explain the overall model in our study. A total of 325 respondents were collected in the Greater Jakarta area. Our research shows that promotion without positive emotions and hedonic intentions as a mediator will not affect the occurrence of impulsive behavior in Gofood users.

Do People Still Listen To Influencers For Buying Decision? Influencer Effect On Purchase Decision Mediated By Electronic Word Of Mouth Jean Richard Jokhu; Renika Yuliana
Jurnal Ilmiah Manajemen dan Bisnis Vol 9, No 2 (2023): Jurnal Ilmiah Manajemen dan Bisnis
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/jimb.v9i2.20914

The proliferation of local skincare products has reach nationwide awareness. Practitioners have find an increasing attention to facilitating skincare consumer purchase decision exposures with influencer and word of mouth strategies. However, previous research on the impact of influencers on consumers' word of mouth is limited. This study aims to provide new insights into the drivers of customer purchase decisions on local skincare products. influencers and electronic word of mouth. The questionnaire spread to determine the appropriate influencers' effect. An online survey was held on to test the proposed model. Results indicate that influencers and word of mouth predict consumer purchase decisions. Word of mouth mediated the effect of influencers and consumer purchase decisions. This study sheds on a new path to the understanding of social media influencers through the lens of digital channels. Word of mouth is able to boost the effect of influencers on all social media channels.

PROTECTIONISM OR SUSTAINABILITY? QUESTIONING EUROPEAN INTENTION ON PALM OIL BAN USING TIME SERIES DATA Jean Richard Jokhu
Agric Vol. 34 No. 1 (2022)
Publisher : Fakultas Pertanian dan Bisnis, Universitas Kristen Satya Wacana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24246/agric.2022.v34.i1.p105-114

Palm oil is Indonesia’s competitive advantage in the international commodity market. Various derivative products are produced by palm oil. However, the European policy banning palm oil exports has become an obstacle to Indonesia’s palm oil export performance. Environmental issues are the reason for the ban on imports of Indonesian palm oil. However, in this research, we try to extend the view of sustainable issues. This study uses Indonesian palm oil exports and the European rapeseed oil trade to explain this issue. In this study, we try to explain a pure European policy of sustainability or protectionism. Based on the analysis results, it was found that this policy was strongly influenced by exports and production of European rapeseed oil. The effect of rapeseed oil production on palm oil imports proves that this policy has an element of protectionism to protect European rapeseed plants

Would You Like to Buy Food via Ecommerce App? The Mediating Role of Brand Image in Electronic Word of Mouth, Perceived Ease of Use, and Purchase Intention Jean Richard Jokhu; Avita Melinia Rahmawati
SRIWIJAYA INTERNATIONAL JOURNAL OF DYNAMIC ECONOMICS AND BUSINESS SIJDEB, Vol. 6, No. 3, September 2022
Publisher : Faculty of Economics, Universitas Sriwijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29259/sijdeb.v6i3.277-290

The rapid development of online food delivery applications in Indonesia currently makes Shopee launch a new feature, Shopee Food. By joining the online food delivery application market in Indonesia, Shopee Food must be able to compete with other online food delivery applications. This study aims to analyzed the factors that influencing purchase intention in Shopee Food. Using Brand Image as the mediating factor for Perceived Ease of Us and Electronic Word-of-mouth, this study tries to explain customer intention to purchase food in shopeefood. This study used quantitate method with purposive sampling to draw the espondent, with total 345 respondents. The findings of this study found that word-of-mouth, perceived ease of use plays significant role on user purchase intention in Shopeefood, and brand image also significantly mediate the relationship of perceived ease of use and word of mouth toward intention to use.

The impact of willingness to pay, environmental awareness, consumer behavior, consumer attitudes toward purchase decisions on sustainable packaging in Indonesia Tanzares, Jordan; Rahmiati, Filda; Jokhu, Jean Richard; Mangkurat, R. Stevanus Bayu
Journal of Character and Environment Vol. 2 No. 1: (July) 2024
Publisher : Institute for Advanced Science, Social, and Sustainable Future

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61511/jocae.v2i1.2024.878

Background: Packaging is considered a vital component of the marketing mix. Sustainable Packaging is packaging that is very important to use in Indonesia because of the large amount of environmental damage due to plastic waste and the large amount of plastic waste that we usually find in waterways which causes flooding everywhere. Environmental Awareness is one of the reasons for increasing public awareness to reduce the use of plastic waste and to start switching to sustainable packaging. In Indonesia, they have started to use sustainable packaging, but public awareness is still lacking and sometimes they still like to use plastic. The purpose of this research is to examine the impact of willingness to pay, environmental awareness, consumer behavior, and consumer attitudes toward purchasing decisions on sustainable packaging in Indonesia. Methods: A quantitative method was used as the research design method by conducting online questionnaires. The questionnaires were distributed online for those who have an intention to sustainable packaging in Indonesia. The total respondents in this research are 153. The data analysis design that is used in this research is Partial Least Square-based Structural Equation Modeling (PLS-SEM) using Smart-PLS software 4 starting from the measurement of the outer model, inner model, and hypothesis testing. Findings: This study has 4 hypotheses and the results show that willingness to pay, environmental awareness, consumer behavior, and consumer attitudes directly impact purchase decisions. Conclusion: Willingness to pay and consumer behavior significantly impact purchase decisions regarding sustainable packaging, whereas environmental awareness does not. Novelty/Originality of this Study: This comprehensive examination investigates how willingness to pay, environmental awareness, consumer behavior, and consumer attitudes specifically influence purchase decisions on sustainable packaging within the unique socio-economic and cultural context of Indonesia. By using Partial Least Squares-based Structural Equation Modeling (PLS-SEM), the study provides nuanced insights into the direct impacts of these variables, an area that is relatively unexplored in Indonesian market dynamics.

PENGARUH TRANSFER PENGETAHUAN TERHADAP KINERJA PERUSAHAAN DENGAN DIMODERASI OLEH BUDAYA ORGANISASI (Revisit Stickiness Theory) Jean Richard Jokhu
Lentera Jurnal Manajemen Vol. 1 No. 1 (2023): LENTERA JURNAL MANAJEMEN
Publisher : Lentera Ilmu Madani

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Perbedaan performa dari divisi dari suatu organisasi menyebabkan kurangnya rent yang didapat oleh suatu perusahaan, oleh karenanya perusahaan perlu melakukan transfer pengetahuan. Transfer pengetahuan sendiri merupakan aktivitas yang dilakukan oleh organisasi guna meningkatka performa perusahaan yang memiliki heterogenitas performa. Tetapi proses transfer pengetahuan sendiri tidak boleh membatasi budaya organisasi yang telah berkembang dalam organisasi tersebut. Oleh karena itu proposal penelitian ini memberikan gambaran akan jenis budaya yang akan mempengaruhi proses transfer pengetahuan. Kesulitan perusahaan dalam mengelola pengetahuan berdampak pada kemampuannya untuk mengembangkan kualifikasi baru atau daya saing baru. Kelekatan (sticky) dalam transfer pengetahuan dapat memengaruhi kapasistas perusahaan untuk beradaptasi terhadap pengetahuan baru

The Influence of Brand Ambassador and Product Quality Toward Repurchase Intention Mediated by Customer Satisfaction of Lemonilo Brand Instant Noodle Products: The Influence of Brand Ambassador and Product Quality Toward Repurchase Intention Mediated by Customer Satisfaction of Lemonilo Brand Instant Noodle Products Yulia Rifka Nur Fathia; Jean Richard Jokhu
Lentera Jurnal Manajemen Vol. 1 No. 2 (2023): LENTERA JURNAL MANAJEMEN
Publisher : Lentera Ilmu Madani

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Lemonilo is a brand of instant noodles marketed in Indonesia. Lemonilo is a fast food noodle made from organic spinach which is also flavored with selected ingredients that are free of preservatives and MSG. This study aims to determine the role of customer satisfaction and repurchase intention on brand ambassadors and product quality in purchasing Lemonilo Noodle products, and analyze what factors influence purchasing decisions for Lemonilo Noodle products. Using the theory from Hair (2006), the number of respondents collected was 196 samples. The data obtained from the sample will be analyzed using Partial Least Square (PLS). PLS can build a proposition testing relationship as a confirmation of theory with one of the analytical techniques that provide statistical efficiency. From the results of hypothesis testing, it states that of the five hypotheses there are two hypotheses that are not accepted. So, it can be concluded that Brand Ambassador has no influence on Repurchase intention, Product quality has an influence on Repurchase Intention. Brand Ambassador has an influence on Customer Satisfaction and product quality has no influence on Customer Satisfaction and finally customer satisfaction has a significant influence on customer satisfaction.

PELATIHAN BAHASA INGGRIS BAGI GENERASI MILENIAL MENGGUNAKAN APLIKASI CAKAP Jean Richard Jokhu
Lentera Jurnal Pengabdian Masyarakat Vol. 1 No. 1 (2023): Lentera Jurnal Pengabdian Masyarakat
Publisher : Lentera Ilmu Madani

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Pentingnya Bahasa Inggris di era globalisasi ini menjadi dasar atas pengabdian kepada masyarakat.. Fokus dari kegiatan pengabdian ini adalah kompetensi bahasa inggris bagi semua kalangan baik untuk pelajar, mahasiswa maupun pekerja yang bertujuan supaya pelajar, mahasiswa bahkan pekerja lebih bisa memahami dan mempelajari bahasa inggris menggunakan Platform belajar inggris online di aplikasi CAKAP. Bahasa adalah sumber komunikasi kita yang penting. Ini adalah jalan yang kita lalui berbagi ide, perasaan, pandangan, dan pemikiran kita dengan orang lain. Ada ribuan bahasa berasal dari berbagai negara biasanya menggunakan bahasa Inggris sebagai bahasa umum untuk berkomunikasi. Setiap negara memiliki bahasa nasional khas mereka yang diucapkan dan dipahami oleh orang di berbagai daerah. Di dunia global saat ini, pentingnya bahasa Inggris tidak bisa ditolak dan diabaikan karena bahasa Inggris adalah bahasa umum terbesar yang digunakan secara universal. Bahasa inggris adalah bahasa yang paling umum digunakan di dunia. Satu dari lima orang dapat berbicara atau paling tidak mengerti bahasa Inggris, jadi itu juga disebut jendela utama dunia. Metode PKM ada beberapa tahapan yang dilaksanakan menyebarluaskan acara kegiatan webinar Acara webinar “Peningkatan Kompetensi Bahasa Inggris” disebarkan melalui sosial media instagram, whatsapp, dan twitter dua minggu sebelum kegiatan dimulai. Hasil Pengabdian Masyarakat Ini Total peserta yang join dalam webinar “Peningkatan Kompetensi Bahasa Inggris” berjumlah 42 peserta. 28 berjenis kelamin perempuan dan 14 berjenis kelamin Laki-laki. Untuk statusnya 39 mahasiswa dan 3 pekerja.

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