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All Journal Bhakti Patrika Tourism and Hospitality Insights
Putu Bagus Suthanaya
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Humanities Environmental Science Social Sciences

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Penguatan Promosi Wisata Budaya Berbasis Edukasi melalui Perancangan Media Brosur Aktivitas di Daya Tarik Wisata Taman Ayun I Made Bayu Wisnawa; I Made Suwitra Wirya; I Made Hedy Wartana; Putu Bagus Suthanaya; Ida Ketut Kusumawijaya; I Ketut Yudana Adi; Ni Nyoman Nidya Trianingrum; Ni Luh Puspa Gayatri; Dimas Dwi Nanda; Ni Kadek Putri Irawati; Anak Agung Ayu Angelina Fitri; I Gusti Ayu Gayatri Agina Putri; Frans Lende
Bhakti Patrika Vol. 2 No. 2 (2026)
Publisher : Pubfine Media Group

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.64408/bp.2026.22164

Abstract

Pendahuluan: Pengembangan pariwisata budaya yang berkelanjutan memerlukan dukungan media promosi yang informatif, edukatif, dan mudah diakses oleh wisatawan. Salah satu permasalahan yang dihadapi oleh pengelola Daya Tarik Wisata Taman Ayun adalah keterbatasan media promosi tertulis yang secara khusus menjelaskan ragam aktivitas wisata budaya berbasis edukasi yang tersedia. Kegiatan pengabdian masyarakat ini bertujuan untuk memperkuat promosi wisata budaya melalui perancangan media brosur aktivitas wisata di kawasan Taman Ayun. Metode: Metode pelaksanaan kegiatan meliputi observasi lapangan, wawancara dan diskusi dengan pihak pengelola, pengumpulan data aktivitas wisata budaya, perancangan konsep visual dan konten brosur, serta proses evaluasi dan finalisasi desain secara kolaboratif. Brosur yang dirancang memuat informasi mengenai jenis aktivitas wisata budaya, nilai edukatif dan kearifan lokal, harga kegiatan, ketentuan peserta, keunggulan aktivitas, serta kontak resmi pengelola. Hasil: Hasil kegiatan menunjukkan bahwa media brosur yang dihasilkan mampu menjadi sarana informasi dan promosi yang lebih terstruktur, menarik, dan mudah dipahami oleh wisatawan. Kesimpulan: Keberadaan brosur ini tidak hanya mendukung peningkatan daya tarik wisata budaya, tetapi juga memperkuat citra profesional pengelolaan destinasi serta mendukung pengembangan pariwisata budaya berbasis edukasi di Daya Tarik Wisata Taman Ayun secara berkelanjutan.
A Development Model for the Ogoh-Ogoh Museum in Mengwi Village: Strengthening Sustainable Cultural Tourism in Bali I Made Bayu Wisnawa; I Made Suwitra Wirya; I Made Hedy Wartana; Putu Bagus Suthanaya; Ida Ketut Kusumawijaya; I Ketut Yudana Adi; Ni Nyoman Nidya Trianingrum; I Ketut Eli Sumerta; Ni Luh Puspa Gayatri; Dimas Dwi Nanda; Maria Triquerta Ngadha; A. A. Ayu Angelina Fitri
Tourism and Hospitality Insights Vol. 2 No. 2 (2026)
Publisher : Pubfine Media Group

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.64408/thi.2026.22162

Abstract

Introduction: Cultural tourism plays an important role in supporting sustainable tourism development by integrating cultural preservation with economic and social benefits for local communities. In Bali, ritual-based arts such as Ogoh-Ogoh represent a unique cultural asset; however, their temporality limits their educational and economic utilization. The establishment of the Ogoh-Ogoh Museum in Desa Mengwi represents an innovative effort to transform ritual art into a permanent cultural tourism attraction. This study aims to analyze and formulate a conceptual model for the development of the Ogoh-Ogoh Museum in Desa Mengwi as a sustainable cultural tourism attraction. Methods: This research employs a qualitative descriptive approach with a case study design. Data were collected through direct observation, in-depth interviews with museum managers and village stakeholders, and documentation review. The data were analyzed using SWOT analysis to identify internal strengths and weaknesses as well as external opportunities and threats influencing the museum’s development. Results: The results indicate that the Ogoh-Ogoh Museum possesses strong cultural value, unique collections, and community-based management through the involvement of the traditional village institution (BUPDA). However, the museum faces challenges related to limited digital promotion, human resource capacity, and operational sustainability. Based on the SWOT analysis, strategic alternatives were formulated through SO, WO, ST, and WT strategies, which were then synthesized into a conceptual development model. Conclusion: The study proposes a conceptual model based on four interrelated pillars: cultural preservation, community-based institutional strengthening, interpretation and educational development, and digital tourism adaptation. This model emphasizes that sustainable development of a ritual-based museum should prioritize cultural conservation and institutional stability alongside adaptive tourism strategies. The findings contribute theoretically to cultural tourism and museum studies and practically provide strategic guidance for museum managers and local stakeholders in developing sustainable cultural tourism destinations.
Co-Authors A. A. Ayu Angelina Fitri Anak Agung Ayu Angelina Fitri Dimas Dwi Nanda Dimas Dwi Nanda Frans Lende I Gusti Ayu Gayatri Agina Putri I Ketut Eli Sumerta I Ketut Yudana Adi I Ketut Yudana Adi I Made Bayu Wisnawa I Made Bayu Wisnawa I Made Hedy Wartana I Made Suwitra Wirya I Made Suwitra Wirya Ida Ketut Kusumawijaya Maria Triquerta Ngadha Ni Kadek Putri Irawati Ni Luh Puspa Gayatri Ni Luh Puspa Gayatri Ni Nyoman Nidya Trianingrum Ni Nyoman Nidya Trianingrum